Blog

  • NEW Survey: Majority of Manufacturers Likely to Bring Production and Sourcing Back to North America Post-Coronavirus

    Posted On March 20, 2020 by Evan Lamolinara

    Thomas, the world’s leading industrial sourcing and marketing platform, is conducting monthly surveys to uncover coronavirus’ continued impacts on North American manufacturing. Based on responses from more than a thousand companies to our surveys in February and March 2020, comparatively we found:

    Read More
  • Soft Selling vs Hard Selling in the B2B Industry: What's the Difference?

    Posted On March 17, 2020 by Evan Lamolinara

    In the B2B industry, sales tactics can be classified as either soft or hard, depending on what they encompass. Seasoned sales reps often use both types of tactics to engage with prospects, it all depends on what the situation warrants. Soft selling is a more personal approach or subtle persuasion, whereas hard selling is a more direct approach. Unless you're familiar with these two main categories of sales tactics, though, you might be wondering how they differ. Below, you'll learn more about the nuances between soft selling and hard selling in the supply chain and logistics industry.

    Read More
  • Are You Asking B2B Prospects the Right Questions?

    Posted On March 17, 2020 by Evan Lamolinara

    When communicating with B2B prospects, it's important to ask the right questions. If you ask unnecessary questions -- or if you don't ask any questions -- you won't be able to gain insight into their unique needs. As a result, you'll experience greater difficulty when selling your B2B company's products or services. So, what type of questions should you ask buyers?

    Read More
  • Generating Business in Times of Chaos

    Posted On March 17, 2020 by Evan Lamolinara

    Each day has brought new information on the coronavirus or COVID-19. It has created fear, chaos and uncertainty. As sales and marketing professionals, we know that this combination can bring a halt to your business. But it can also generate new relationships and opportunities. That’s what we’re going to focus on today.

    Read More
  • 9 Tips to Perfect Your B2B Sales Voicemails

    Posted On February 29, 2020 by Evan Lamolinara

    Not every lead or prospect whom you call will answer their phone. Statistics show roughly four in five B2B sales calls go to voicemail. It's disheartening when you spend your morning or evening calling buyers from your company's office, only for few or none of them to answer. Even if a call goes to voicemail, though, you may able to compel a buyer into returning your call, which could then pave the way for a sale. There are a few things you need to know, however, when leaving voicemails for buyers.

    Read More