Blog

  • Using Customer Feedback to Drive Revenue Growth

    Posted On June 20, 2019 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B marketers from industrial companies and office companies can use to improve their conversion rates and help sales managers and their sales teams generate more sales. Unfortunately, it's also something that is frequently overlooked. When you're busy finding new sales leads, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On June 19, 2019 by Evan Lamolinara

    Utilizing a sales funnel is a highly effective way to nurture B2B sales leads or prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

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  • Using Fear of Missing Out to Drive More B2B Sales

    Posted On June 15, 2019 by Evan Lamolinara

    Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

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  • Do You Know Your True Business Development Costs?

    Posted On June 06, 2019 by Evan Lamolinara

    It's a good idea for sales managers to go back to the basics when analyzing your business's development costs, beginning with the value of your sales development representatives' (SDRs) time. Some executive management and sales executives assume it's more cost-effective to allow their SDRs to perform multiple steps in the sales process, including initiating contact with prospects, following up with those prospects, and even researching information about prospects and leads.

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  • 4 Myths when Exhibiting at an Industry Trade Shows

    Posted On May 27, 2019 by SalesLeads, Inc.

    Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers

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