• Product Explainer Videos: How to Capture More B2B Leads With Video Content

    Posted On July 02, 2020 by Vince Antoine

    You can capture more B2B leads to target in your company's sales activities by publishing and promoting explainer videos. Like consumers, B2B buyers often research products before buying them. Most B2B buyers won't immediately purchase a new product. Rather, they'll spend at least some time digging into its features and benefits to determine whether or not it's a smart investment for their respective business. Product explainer videos allow you to educate B2B buyers about your company's products while cultivating new and high-quality leads in the process.

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  • Creating Short- and Long-Term B2B Sales Goals

    Posted On July 01, 2020 by Evan Lamolinara

    Setting goals is important for the success of business-to-business (B2B) companies. Without goals, you won't have a benchmark to measure your progress, which usually results in lackluster performance and growth. Unfortunately, this is an all-too-common mistake made by B2B companies. They focus their efforts strictly on selling a product or service, turning a blind eye to goals. To prevent this from happening with your organization, you should follow these tips for setting short- and long-term sales goals.

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  • 5 Tips to Scale Your B2B Company

    Posted On June 30, 2020 by Vince Antoine

    Scaling is a fundamental process in creating a sustainable, long-lasting business. For business-to-consumer (B2C) companies, this typically means exploring new markets and expanding their geographic reach. For business-to-business (B2B) companies, however, scaling may require a slightly different approach. So, what's the best way to scale your B2B company?

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  • Why You Should Qualify Your B2B Company's Leads

    Posted On June 29, 2020 by Evan Lamolinara

    Leads are the foundation of nearly all effective B2B sales strategies. You can't expect to sell a product or service by flipping through the phone book and cold calling random numbers. Rather, you'll need to source the contact information of prospective buyers. Before using new leads in your B2B company's sales strategy, though, you should consider qualifying them. Lead qualification is a useful B2B sales tactic that offers several noteworthy benefits, including the following.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 22, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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