Blog

  • 7 Ways to Improve the Open Rates of Your Outbound B2B Sales Emails

    Posted On August 08, 2019 by Evan Lamolinara

    Do you use email to communicate with prospective buyers, sales leads, and pitch your B2B company's products or services? If so, you probably know the importance of obtaining and maintaining high open rates. Defined as the percentage of recipients who open your outbound sales emails, it's a critically important performance metric. If your emails have a low open rate, they won't drive many sales opportunities. By optimizing your email strategy, though, you can achieve higher open rates while taking full advantage of email as a sales channel. So, what are some of the different ways to improve the open rates of your B2B sales emails?

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  • How to Streamline Your B2B Sales Calls

    Posted On August 08, 2019 by Evan Lamolinara

    How much time does your sales team spend calling prospective buyers in a typical workday? While calling prospective buyers or sales leads can often yield new sales opportunities, many sales reps don't have an efficient or effective calling strategy. In fact, one report found that B2B sales reps spend an average of 40% of their workday searching for prospective buyers to call. If this sounds familiar, you should consider the following tips for lead generation and streamlining sales calling efforts.

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  • How to Set Up a LinkedIn Page for Your B2B Company to Get Noticed and Generate Sales Leads

    Posted On August 05, 2019 by Evan Lamolinara

    With Facebook reaching the largest audience of all social media networks -- about 2.4 billion each month -- many B2B companies overlook the value of LinkedIn. Granted, LinkedIn reaches a smaller audience, but it's still a valuable marketing and sales platform. In fact, statistics show that four in five B2B sales leads originate from LinkedIn, compared to just 7% on Facebook and 13% on Twitter. To use LinkedIn as a lead generation platform, though, you'll need to set up a Page for your B2B company.

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  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • 10 Tips to Prevent Your B2B Sales Emails from Going into the Spam Folder

    Posted On July 11, 2019 by Evan Lamolinara

    Statistics show the average return on investment (ROI) for email, when used as a sales channel, is 4,400%. In other words, companies earn an average of $44 in revenue for every $1 they spend on email. But if you're planning to use email to generate sales for your B2B company, you'll need to take the necessary precautions to ensure your messages land in recipients' inbox. If an email land in a recipient's spam folder, it's unlikely he or she will read it. Furthermore, having too many of your emails flagged as spam can hinder your deliverability rate, meaning you'll reach fewer users using this sales tactic in the future. The good news is that you can prevent your sales emails from going to recipients' spam folder by following these 10 tips.

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