Blog

  • 4 Myths when Exhibiting at an Industry Trade Shows

    Posted On May 27, 2019 by SalesLeads, Inc.

    Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers

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  • Sales Managers: Find Out When to Disqualify Your Sales Team's Bad Sales Leads

    Posted On May 24, 2019 by Evan Lamolinara

    B2B Sales leads are essential to your company's success. They provide sales reps with prospective customers whom they can target with their sales messages. But it's not just the quantity of B2B sales leads your company generates that matters. Lead quality is equally if not more important than sales lead volume. If a B2B sales lead is low quality and not worth pursuing, you should disqualify it. In this blog post, you'll learn more about sales lead disqualification and when exactly you should disqualify a sales lead.

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  • B2B Sales: How to Create a Positive Experience for Security Service Buyers

    Posted On May 22, 2019 by Evan Lamolinara

    Whether your B2B company sells a product, a service or both, you should focus on creating a positive experience for buyers. Statistics show that buyers who are totally satisfied drive over twice the revenue as their dissatisfied counterparts. When a buyer has a positive experience with your B2B company, he or she may return to make additional purchases in the future. Furthermore, satisfied buyers may recommend your B2B company to a friend, family member or coworker, driving even more revenue for your B2B company.

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  • 7 Mobile Marketing Tips for Office Furniture Companies to Generate More Sales

    Posted On May 10, 2019 by SalesLeads, Inc.

    Statistics show mobile devices -- smartphones, tablets, smartwatches, etc. -- are now responsible for over half of all internet traffic. As this number continues to increase, B2B companies can no longer ignore mobile users in their marketing strategy. If you operate an office furniture company, you should adjust your marketing strategy to target these users. By connecting with mobile users, you'll generate more sales while creating stronger brand visibility for your office furniture company in the process. So, how can you reach more mobile users with your marketing messages?

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  • How Case Studies Can Improve Your Facility & Architectural Lighting Company's Sales Strategy

    Posted On May 08, 2019 by SalesLeads, Inc.

    If you're looking for new ways to optimize and improve your facility and architectural company's sales strategy, you should consider using case studies. According to a survey conducted by the Content Marketing Institute (CMI), nearly three in four B2B companies currently use case studies in their marketing and sales efforts. By presenting case studies to prospective buyers, you'll have an easier time convincing them to purchase your facility and architectural company's products or services for the following reasons.

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