Blog

  • What Is a Unique Selling Proposition in B2B Sales?

    Posted On July 14, 2020 by Vince Antoine

    When researching B2B sales tactics, you'll probably encounter the use of a unique selling proposition. B2B companies of all shapes and sizes use them to drive sales. With a unique selling proposition, prospective buyers will understand how a specific product differs from similar products on the market, which typically results in a higher conversion rate and more sales. So, what is a unique selling proposition exactly?

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  • 10 Reasons B2B Buyers Aren't Returning Your Voicemails

    Posted On June 16, 2020 by Vince Antoine

    Not all B2B buyers whom you call will answer their phone. Some reports indicate that cold calling has an average success rate of just 1% to 2%, meaning you can expect to reach one or two buyers out of every 100 whom you cold call. You can always leave a voicemail if a buyer doesn't answer. Unfortunately, though, the buyer may not call you back. If you're experiencing a poor callback rate with your voicemails, you should investigate your sales strategy to determine why buyers aren't calling you back.

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  • What Is a Sales Cadence in the B2B Industry?

    Posted On June 11, 2020 by Vince Antoine

    Countless B2B companies use sales cadences to engage their leads and prospects. It's a time-tested sales tactic that works well when selling nearly any B2B product or service. Unless you know what a sales cadence is and how it works, though, you won't be able to take advantage of them. So, for a better understanding of sales cadences in the B2B industry, keep reading.

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  • 5 Strategies to Sell More Construction Equipment

    Posted On June 03, 2020 by Evan Lamolinara

    The global construction equipment market is currently valued at $192 billion, according to data from Statista. However, the market is expected to grow in response to new countless new private and government-sponsored construction projects. This, of course, is good news for suppliers of construction equipment. With more companies and organizations looking to develop, there's a growing demand for construction equipment. If you want to capitalize on this trend, you should follow the tips listed below.

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  • Crafting the Virtual Presentation

    Posted On May 25, 2020 by Cherise Kennerley

    Last week, the Observer posted an article how Facebook and Google are allowing most employees to work from home permanently. Facebook even said it will begin taking job applications for remote positions later in 2020. The pandemic taught us one thing for sure: we can adjust to working from home and we can be just as productive…and even more productive as a result. What has been a challenge is taking a new opportunity and selling it from start to finish remotely.

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