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  • Does Cold Calling Still Work for B2B Lead Generation in 2020?

    Posted On May 14, 2020 by Evan Lamolinara

    Defined as the act of calling prospective buyers with whom you've had no prior contact, cold calling is an age-old technique used by B2B companies to generate leads. From small- and medium-sized enterprises to Fortune 500 companies, countless B2B companies use it to generate leads. Now that we're well into 2020, some B2B sales reps are questioning whether or not cold calling is still effective. After all, the internet has paved the way for other lead-generation methods, such as social media and email. So, does cold calling still work for lead generation in 2020, or should you focus your time and attention on other methods?

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  • What Is Lead Velocity in B2B Sales?

    Posted On May 07, 2020 by Evan Lamolinara

    Have you come across the term "lead velocity" when researching B2B sales tips and tactics? If so, you might be wondering what it means. While most B2B sales reps are familiar with leads, many are unfamiliar with lead velocity. Nonetheless, lead velocity is a useful metric for gauging your B2B company's ability to generate leads. To learn more about lead velocity, including what it means and why it's important, let's get started.

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  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

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  • The Dangers of Low-Quality Industrial Sales Leads: What You Should Know

    Posted On May 01, 2020 by Evan Lamolinara

    Not all industrial sales leads are made equal. As a sales rep, you're probably aware that some industrial sales leads are more likely to convert than others. You may spend countless hours trying to convert an industrial sales lead, all to no avail, whereas other sales leads may voluntarily purchase your industrial sales company's products or services with little or no work on your behalf. While allowing a few low-quality industrial sales leads to dilute your industrial company's database may sound harmless, it's a serious problem that can jeopardize your industrial company's success in several ways.

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  • How Content Marketing Can Keep Your Moving Company Afloat During Slow Periods

    Posted On April 30, 2020 by Evan Lamolinara

    Is your moving company experiencing a slow period? There are ups and downs in all industries. When a slow period occurs, however, it can have a serious impact on your moving company's revenue. With fewer sales, your moving company may be pushed out of market by its competitors. The good news is that content marketing can help keep your moving company afloat during slow periods in several ways.

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