Blog

  • Building a Pipeline for Q1

    Posted On December 12, 2019 by Evan Lamolinara

    As you count down the days till the end of 2019, as a sales rep, sales manager or president of the company, naturally you’re already thinking about next year’s planning, budgets, quota and pipeline. Depending on how much you had to deplete from your current sales pipeline and funnel, hopefully you’ve left a sufficient quantity of sales leads to start 2020 on a high note.

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  • Create Meaningful Touches with News Alerts

    Posted On December 12, 2019 by Evan Lamolinara

    Logging back into the SalesLeads platform to review past Project Reports yielded some meaningful conversations, or maybe you missed out on an opportunity. Sometimes we get caught up with what’s ‘new’, we forget about the conversations where the contact said, “we pushed it back a month”, or “we’re not ready yet”. You want to stay in touch…where they actually call you back… with meaningful information, but what?

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  • 7 Undeniable Benefits of Content Marketing for B2B Companies

    Posted On December 12, 2019 by Evan Lamolinara

    How much content does your B2B company produce and share with buyers? It takes time, as well as resources, to produce and share high-quality content regardless if your company sells a product, service or both. If you're willing to make the investment, though, you'll probably discover that it pays off in the form of increased lead generation, quality sales leads which can / will go into the sales reps funnel and pipeline.

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  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

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  • Does Your HVAC Company Use LinkedIn? What You Should Know

    Posted On November 27, 2019 by Evan Lamolinara

    HVAC companies use dozens of online channels to raise brand awareness, generate high-quality sales leads and, ultimately, sell their products or services. Of all the online channels available, though, LinkedIn ranks at the top of the list. If you own or work for an HVAC company, you can't ignore the value of LinkedIn. The popular business-focused social media network is the perfect channel on which to promote your heating and air conditioning company. With that said, however, there are a few things you need to know about LinkedIn in order to use it effectively.

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