Blog

  • Tips to Convert Your Social Followers into New Sales Leads

    Posted On June 10, 2019 by Evan Lamolinara

    Social media is no longer a platform that B2B marketers can afford to overlook. According to the Pew Research Center, roughly 79% of the United States adult population has a Facebook account, while 32% have an Instagram account; 31% a Pinterest account; 29% a LinkedIn account; and 24% a Twitter account. Statistics such as these attest to the wide-reaching power of social media.

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  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

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  • 7 Mobile Marketing Tips for Office Furniture Companies to Generate More Sales

    Posted On May 10, 2019 by SalesLeads, Inc.

    Statistics show mobile devices -- smartphones, tablets, smartwatches, etc. -- are now responsible for over half of all internet traffic. As this number continues to increase, B2B companies can no longer ignore mobile users in their marketing strategy. If you operate an office furniture company, you should adjust your marketing strategy to target these users. By connecting with mobile users, you'll generate more sales while creating stronger brand visibility for your office furniture company in the process. So, how can you reach more mobile users with your marketing messages?

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  • 7 Tips on How to Create an Effective Blogging Strategy for Systems Integrators

    Posted On May 09, 2019 by SalesLeads, Inc.

    Does your systems integrators company have a blog? Statistics show that over three in four B2B companies currently use a blog to connect with their audience. Even if your systems integrators company only sells products or services locally, blogging is an effective marketing tactic that can drive new leads and help you sell more products or services. But it takes more than just a writing a few blog posts to succeed with this marketing tactic. For an effective systems integrators blogging strategy, consider the following seven tips listed below.

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  • How Case Studies Can Improve Your Facility & Architectural Lighting Company's Sales Strategy

    Posted On May 08, 2019 by SalesLeads, Inc.

    If you're looking for new ways to optimize and improve your facility and architectural company's sales strategy, you should consider using case studies. According to a survey conducted by the Content Marketing Institute (CMI), nearly three in four B2B companies currently use case studies in their marketing and sales efforts. By presenting case studies to prospective buyers, you'll have an easier time convincing them to purchase your facility and architectural company's products or services for the following reasons.

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