Blog

  • How to Attract B2B Leads Using Facebook

    Posted On June 26, 2020 by Vince Antoine

    Facebook continues to dominate the realm of social media. According to Statista, the network now reaches more than 2 billion users every month. While some people use Facebook for personal reasons, such as keeping up with the news and connecting with friends, others user for commercial purposes. In fact, Facebook is a powerful marketing tool that business-to-business (B2B) companies can use to generate leads.

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  • 6 Critical Telecommunications Equipment Online Marketing Mistakes

    Posted On June 02, 2020 by Vince Antoine

    The Internet is an invaluable tool that telecommunications equipment companies can use to promote their products and services. While traditional offline methods offer a limited, local reach, the Internet does not. Using online marketing, you can reach prospects throughout the world, allowing for a more effective and efficient marketing campaign. In order for it to be successful, however, you'll need to avoid the following mistakes.

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  • Crafting the Virtual Presentation

    Posted On May 25, 2020 by Cherise Kennerley

    Last week, the Observer posted an article how Facebook and Google are allowing most employees to work from home permanently. Facebook even said it will begin taking job applications for remote positions later in 2020. The pandemic taught us one thing for sure: we can adjust to working from home and we can be just as productive…and even more productive as a result. What has been a challenge is taking a new opportunity and selling it from start to finish remotely.

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  • 9 Reasons Prospective Buyers Aren't Opening Your Sales Emails

    Posted On May 06, 2020 by Evan Lamolinara

    Do you use email as a sales lead generation tool to connect with prospective B2B buyers? According to Backlinko, over three-fourths of all B2B companies use email in their sales cycle. It's an effective, low-cost sales lead generation tactic that requires minimal effort. If prospective buyers aren't opening your sales emails, though, you'll need to evaluate your strategy to determine why.

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  • How Content Marketing Can Keep Your Moving Company Afloat During Slow Periods

    Posted On April 30, 2020 by Evan Lamolinara

    Is your moving company experiencing a slow period? There are ups and downs in all industries. When a slow period occurs, however, it can have a serious impact on your moving company's revenue. With fewer sales, your moving company may be pushed out of market by its competitors. The good news is that content marketing can help keep your moving company afloat during slow periods in several ways.

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