Blog

  • 5 Tips to Humanize Your Chemical Company's Brand

    Posted On February 29, 2020 by Evan Lamolinara

    Does your chemical company's brand suffer from a lack of humanization? If buyers can't relate to your chemical company's brand on a personal level, they may feel reluctant to purchase. You can humanize your chemical company's brand, however, in several ways.

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  • What Is Value Proposition in the B2B Sales Process?

    Posted On January 23, 2020 by Evan Lamolinara

    Are you struggling to convert your B2B company's leads and prospects into buyers? If so, maybe it's time to reevaluate your sales process. If your sales process includes an ineffective or otherwise poor value proposition, you can expect a lower conversion rate and, therefore, fewer sales. Unfortunately, many B2B sales reps as well as their sales managers overlook the importance of value proposition, believing it has little or no influence over a prospective buyer's purchasing decision. Let's take a look at the value proposition further.

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  • Announcing! OppAlerts Provides Precision Targeting on the SalesLeads Platform

    Posted On January 23, 2020 by Evan Lamolinara

    A new critical feature has been added to the SalesLeads Platform. Here’s a quick Q & A with president, Evan Lamolinara on what you can expect. Q: What is OppAlerts? A: OppAlerts is a fast way to identify specific industrial business opportunities on the SalesLeads Platform.

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  • Building a Pipeline for Q1

    Posted On December 12, 2019 by Evan Lamolinara

    As you count down the days till the end of 2019, as a sales rep, sales manager or president of the company, naturally you’re already thinking about next year’s planning, budgets, quota and pipeline. Depending on how much you had to deplete from your current sales pipeline and funnel, hopefully you’ve left a sufficient quantity of sales leads to start 2020 on a high note.

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  • Create Meaningful Touches with News Alerts

    Posted On December 12, 2019 by Evan Lamolinara

    Logging back into the SalesLeads platform to review past Project Reports yielded some meaningful conversations, or maybe you missed out on an opportunity. Sometimes we get caught up with what’s ‘new’, we forget about the conversations where the contact said, “we pushed it back a month”, or “we’re not ready yet”. You want to stay in touch…where they actually call you back… with meaningful information, but what?

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