Blog

  • How to Bypass Spam Filters When Cold Emailing B2B Buyers

    Posted On May 27, 2020 by Vince Antoine

    Cold emailing is a time-tested sales tactic that involves sending commercial emails to prospective buyers with whom you've had no prior contact. If you know a prospective buyer's email address, you can send him or her a cold email. In this cold email, you can introduce yourself while explaining what your B2B company does.

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  • What Is Lead Velocity in B2B Sales?

    Posted On May 07, 2020 by Evan Lamolinara

    Have you come across the term "lead velocity" when researching B2B sales tips and tactics? If so, you might be wondering what it means. While most B2B sales reps are familiar with leads, many are unfamiliar with lead velocity. Nonetheless, lead velocity is a useful metric for gauging your B2B company's ability to generate leads. To learn more about lead velocity, including what it means and why it's important, let's get started.

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  • 9 Reasons Prospective Buyers Aren't Opening Your Sales Emails

    Posted On May 06, 2020 by Evan Lamolinara

    Do you use email as a sales lead generation tool to connect with prospective B2B buyers? According to Backlinko, over three-fourths of all B2B companies use email in their sales cycle. It's an effective, low-cost sales lead generation tactic that requires minimal effort. If prospective buyers aren't opening your sales emails, though, you'll need to evaluate your strategy to determine why.

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  • Cancellation of Trade Shows Have Sales, Marketing & Owners Pursuing Unexplored Lead Generation Channels

    Posted On April 25, 2020 by Evan Lamolinara

    This isn’t an easy time for anyone. Like everyone, we hope this is a rare occurrence and that this will end sooner rather than later. However, we still need to deal with the reality of what’s in front of us. The benefits of being in sales, marketing or a business owner is that we’re creative and resourceful. And right now, we certainly need to be. The shelter in place order has taken out one of our sources for lead generation: trade shows.

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  • 10 Tips to Keep Your Janitorial Company's Lead Data Secure

    Posted On April 16, 2020 by Evan Lamolinara

    Over the past few years, state governments have been taking a more aggressive approach towards protecting the privacy of their residents. California, for instance, passed the California Consumer Privacy Act (CCPA), whereas Maryland recently proposed a similar bill that would mirror the privacy rights of the CCPA. With privacy laws now in effect, it's important for B2B companies to take some basic precautions when managing lead data. Below are 10 tips to keep your B2B company's lead data safe and secure.

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