Blog

  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

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  • Are Leads Not Responding to Your B2B Company's Emails?

    Posted On November 18, 2019 by Evan Lamolinara

    What's the response rate of your B2B company's emails? Statistics show B2B buyers prefer to communicate with vendors by email over any other channel, including phone and website contact forms. Just because you send an email to a lead or prospect, however, doesn't necessarily mean he or she will respond to it. The good news is there are ways to improve email response rates and achieve greater success with your B2B company's email marketing strategy.

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  • The #1 Reason Air Compressor Companies Fail at Email Marketing

    Posted On October 31, 2019 by Evan Lamolinara

    Email has become one of the leading channels used by air compressor companies to connect with potential buyers. Unfortunately, statistics show three in four B2B emails never get opened. They may reach the intended recipient's inbox, but once here, they sit unopened. It's disheartening when you invest your time and energy into creating an email, only for the recipient to never see or read it. By understanding why recipients don't open your emails, though, you can optimize your email marketing strategy appropriately.

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  • How to Increase Your Office Supply Company's Sales During the Holidays

    Posted On October 28, 2019 by Evan Lamolinara

    For most companies, the holiday season signals new sales opportunities. Consumers in the United States spend billions of dollars on products and services throughout the months of November and December. Unfortunately, though, commercial office supply companies often experience fewer sales during this time of year. While consumers are eager to spend money during the holidays, businesses are typically more reluctant. As a result, you might be wondering what steps you can take to increase your company's sales during the holidays.

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  • How to Create New Critical Sales in a Slowing Economy

    Posted On October 14, 2019 by SalesLeads, Inc.

    Weakening economic indicators are triggering business owners, marketers and sales managers to take a second look at their sales and marketing strategies for the remainder of Q4 and for 2020. Analyzing two years’ worth of data from the Business Confidence Index, it indicates that it has consistently trended downward month after month.

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