Blog

  • How to Create Conversion-Driving Subject Lines for Your Combustion Company‚Äôs Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • What Causes Sales Stagnation for Staffing & Recruiting Companies?

    Posted On February 08, 2019 by SalesLeads, Inc.

    Sales stagnation is a common problem encountered by staffing & recruiting companies. Even if a staffing & recruiting company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a staffing & recruiting company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for staffing & recruiting companies.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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  • The Power of Customer Testimonials for Fluid Handling Companies

    Posted On January 30, 2019 by SalesLeads, Inc.

    Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.

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  • 10 Ways to Step Up Your Forklift Company's Video Marketing Strategy

    Posted On January 28, 2019 by SalesLeads, Inc.

    Is your forklift company using video to connect with prospects and nurture them through the sales process? Statistics show that 77% of material handling sales reps say video is an effective content marketing tool, with 81% of companies currently using it in their overall marketing and sales efforts. But there's a right way and a wrong way to use video marketing to promote your forklift company. If you're struggling to generate conversions with video, consider the following 10 tips to step up your forklift company's video marketing strategy.

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