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11 Pillars of Content Marketing Success for Packaging Equipment Companies
Posted On February 22, 2019 by SalesLeads, Inc.Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.
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5 Tips to Your Lighting Company’s Sales Success in a Highly Competitive Market
Posted On February 20, 2019 by SalesLeads, Inc.All profitable markets worth pursuing have competition; it's something that comes with the territory when selling lighting products or services. Too much competition, however, can make it difficult for your commercial lighting or industrial lighting company to succeed. You may exhaust all your resources and time trying to score a sale, only for the prospect to choose a competitor's product or service instead. But this doesn't mean you should give up and seek a different market. Rather, follow these five tips to increase your chance of selling you lighting systems in a competitive market.
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How to Shorten Your Process Equipment’s Sales Cycle
Posted On February 18, 2019 by SalesLeads, IncWhat's the average length of your process equipment’s sales cycle? Conventional wisdom should lead you to believe that a shorter sales cycle will help your manufacturing company generate more sales than a longer sales cycle. However, that doesn't necessarily mean that you should rush leads and prospects through the cycle. If you're overly aggressive with your approach, you'll inadvertently push them away from your process equipment company. The good news is that there are ways to shorten your manufacturing company's sales cycle while maintaining positive interactions with leads and prospects in the process.
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How to Find Email Addresses for Your Engineering Firm’s Cold Emailing Strategy
Posted On February 18, 2019 by SalesLeads, Inc.Used by nearly half of the global population, email has become the preferred communication channel by industrial & commercial buyers. It's easier and more convenient for buyers to communicate with engineering firms using email than by phone, online chat or other methods.
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How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website
Posted On February 07, 2019 by SalesLeads, Inc.A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.
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