Blog

  • How to Shorten Your Process Equipment’s Sales Cycle

    Posted On February 18, 2019 by SalesLeads, Inc

    What's the average length of your process equipment’s sales cycle? Conventional wisdom should lead you to believe that a shorter sales cycle will help your manufacturing company generate more sales than a longer sales cycle. However, that doesn't necessarily mean that you should rush leads and prospects through the cycle. If you're overly aggressive with your approach, you'll inadvertently push them away from your process equipment company. The good news is that there are ways to shorten your manufacturing company's sales cycle while maintaining positive interactions with leads and prospects in the process.

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  • How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website

    Posted On February 07, 2019 by SalesLeads, Inc.

    A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.

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  • The Power of Customer Testimonials for Fluid Handling Companies

    Posted On January 30, 2019 by SalesLeads, Inc.

    Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.

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  • 10 Ways to Step Up Your Forklift Company's Video Marketing Strategy

    Posted On January 28, 2019 by SalesLeads, Inc.

    Is your forklift company using video to connect with prospects and nurture them through the sales process? Statistics show that 77% of material handling sales reps say video is an effective content marketing tool, with 81% of companies currently using it in their overall marketing and sales efforts. But there's a right way and a wrong way to use video marketing to promote your forklift company. If you're struggling to generate conversions with video, consider the following 10 tips to step up your forklift company's video marketing strategy.

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  • How to Create an Effective Industrial Contractor Sales Pipeline That Converts Leads Into Customers

    Posted On January 16, 2019 by SalesLeads, Inc.

    Selling a B2B product or service requires a different approach than selling a B2C product or service. With your company's target audience being other industrial businesses, you'll have to work a little harder to convince them that your product or service is a smart financial investment. Otherwise, they'll move on, never to be seen or heard from again. This is where a sales pipeline comes into play. With a sales pipeline, you can segment leads, prospects, referrals, sales-qualified leads (SALs) and customers, allowing you, the contractor, to nurture them through the sales process. But how do you create an effective B2B sales pipeline that converts leads into customers exactly?

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