• Sales Funnel vs Pipeline: What's the Difference?

    Posted On December 06, 2019 by Evan Lamolinara

    The terms "funnel" and "pipeline" are often used interchangeably when referring to the various stages of a sales lead or prospective buyer's purchasing journey. While similar, though, they aren't necessarily the same. Sales funnels and sales pipelines have their own specific purpose. So, what's the difference between a sales funnel and a sales pipeline exactly?

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  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

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  • 5 B2B Twitter Mistakes to Avoid in Marketing Commercial Office Furniture

    Posted On November 12, 2019 by Evan Lamolinara

    Are you using Twitter to connect with commercial office furniture leads and prospects? While most commercial office furniture sales reps recognize the value of Facebook and LinkedIn, many overlook Twitter. Twitter, however, is one of the most popular social media networks, you shouldn't discount its value as a commercial office furniture marketing and sales tool. But when using Twitter to promote your company, you should avoid making the five following mistakes.

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  • 9 Important Key Performance Indicators (KPI) for Janitorial Sales and Marketing Professionals

    Posted On October 31, 2019 by Evan Lamolinara

    Are you tracking the right key performance indicators (KPIs)? Some B2B companies pay little or no attention to KPIs. Instead, they focus their time and attention strictly on generating sales. While sales volume itself is a KPI, there are several other KPIs that can help you create a more effective, as well as successful, B2B company. So, what KPIs should you track for B2B sales and marketing exactly?

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  • How to Increase Your Office Supply Company's Sales During the Holidays

    Posted On October 28, 2019 by Evan Lamolinara

    For most companies, the holiday season signals new sales opportunities. Consumers in the United States spend billions of dollars on products and services throughout the months of November and December. Unfortunately, though, commercial office supply companies often experience fewer sales during this time of year. While consumers are eager to spend money during the holidays, businesses are typically more reluctant. As a result, you might be wondering what steps you can take to increase your company's sales during the holidays.

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