Blog

  • Mobile Marketing: How to Reach B2B Companies that are Moving Locations Using Mobile Solutions

    Posted On September 27, 2019 by Evan Lamolinara

    What percentage of your moving company's sales come from mobile users? With mobile device usage on the rise -- about 96% of Americans own some type of cellphone, according to a Pew Research Center Survey -- you can't ignore this audience in your moving company's sales efforts. When promoting your moving company's products or services on digital channels, strive to reach more mobile or cell phone users. Doing so will allow you to tap into this ever-growing audience, resulting in higher sales leads. In this post, we're going to reveal several effective marketing strategies to reach more mobile users.

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  • Why You Should Use Video In Your Moving Company's Sales Process

    Posted On August 27, 2019 by Evan Lamolinara

    When selling your office or industrial moving company's products and services, you shouldn't ignore the benefits of video. Video isn't used strictly for recreational or leisure purposes. While many people watch videos for "fun," others watch them for to learn more about the industry and services a company provides. In this post, you'll learn more about the benefits of video marketing for moving a company's sales.

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  • How to Turn More Structured Cabling Cold Calls into Meetings

    Posted On August 08, 2019 by Evan Lamolinara

    As a structured cabling sales rep, you'll probably spend a significant portion of your workday cold calling prospects. Even with the rise of inbound marketing, cold calling remains one of the most commonly used B2B sales channel -- and for good reason. It's simple, easy to perform and yields results. But not all cold calls will land you a meeting. According to HubSpot, only an average of one in 50 cold calls result in a meeting with the prospect. It's frustrating when a prospect declines to set up a meeting, but there are ways to turn more of your cold calls into meetings, including the following.

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  • B2B Email Marketing: How to Attract More Newsletter Subscribers

    Posted On June 30, 2019 by Evan Lamolinara

    Email has become one of the leading marketing channels used by sales teams in office furniture companies. According to The State of B2B Email Marketing report, over three-quarters of B2B companies currently use email to attract sales leads and generate sales. As a result, consider using email in your office furniture company's sales process. When used correctly, it can drive dozens or even hundreds of new sales leads or buyers to your office furniture company.

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  • B2B Sales: How to Create a Positive Experience for Security Service Buyers

    Posted On May 22, 2019 by Evan Lamolinara

    Whether your B2B company sells a product, a service or both, you should focus on creating a positive experience for buyers. Statistics show that buyers who are totally satisfied drive over twice the revenue as their dissatisfied counterparts. When a buyer has a positive experience with your B2B company, he or she may return to make additional purchases in the future. Furthermore, satisfied buyers may recommend your B2B company to a friend, family member or coworker, driving even more revenue for your B2B company.

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