Blog

  • Creating Short- and Long-Term B2B Sales Goals

    Posted On July 01, 2020 by Evan Lamolinara

    Setting goals is important for the success of business-to-business (B2B) companies. Without goals, you won't have a benchmark to measure your progress, which usually results in lackluster performance and growth. Unfortunately, this is an all-too-common mistake made by B2B companies. They focus their efforts strictly on selling a product or service, turning a blind eye to goals. To prevent this from happening with your organization, you should follow these tips for setting short- and long-term sales goals.

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  • 7 Tips to Generate Buzz When Launching a New B2B Product

    Posted On June 25, 2020 by Evan Lamolinara

    Is your B2B company preparing to launch a new product? For a successful launch, you must spread the word so that prospective buyers know about it. Buyers might be familiar with your B2B company's existing products, but it's a different story for new products. As a result, you may experience abysmal sales after putting the new product up for sale. The good news is that you can generate buzz when launching a new product by following these tips.

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  • How to Convince Buyers to Switch to Your B2B Company From a Competitor

    Posted On June 18, 2020 by Evan Lamolinara

    Has a buyer rejected your B2B company's sales offer because he or she is already using a competitor's product or service? Objections are a common occurrence in the B2B industry. Even if a buyer has already partnered with one of your B2B company's competitors, though, you may be able to convince him or her to make the switch. Nearly all sales objections can be overcome; you just need to use the right approach. So, how do you convince a buyer to make the switch from a competitor?

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  • What Is a Sales Cadence in the B2B Industry?

    Posted On June 11, 2020 by Vince Antoine

    Countless B2B companies use sales cadences to engage their leads and prospects. It's a time-tested sales tactic that works well when selling nearly any B2B product or service. Unless you know what a sales cadence is and how it works, though, you won't be able to take advantage of them. So, for a better understanding of sales cadences in the B2B industry, keep reading.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - May 2020 Recap

    Posted On June 08, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 136 new planned Industrial Manufacturing industry projects tracked during the month of May. The following are selected highlights on new Industrial Manufacturing industry construction news.

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