Blog

  • 10 Reasons B2B Buyers Aren't Returning Your Voicemails

    Posted On June 16, 2020 by Vince Antoine

    Not all B2B buyers whom you call will answer their phone. Some reports indicate that cold calling has an average success rate of just 1% to 2%, meaning you can expect to reach one or two buyers out of every 100 whom you cold call. You can always leave a voicemail if a buyer doesn't answer. Unfortunately, though, the buyer may not call you back. If you're experiencing a poor callback rate with your voicemails, you should investigate your sales strategy to determine why buyers aren't calling you back.

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  • Does Cold Calling Still Work for B2B Lead Generation in 2020?

    Posted On May 14, 2020 by Evan Lamolinara

    Defined as the act of calling prospective buyers with whom you've had no prior contact, cold calling is an age-old technique used by B2B companies to generate leads. From small- and medium-sized enterprises to Fortune 500 companies, countless B2B companies use it to generate leads. Now that we're well into 2020, some B2B sales reps are questioning whether or not cold calling is still effective. After all, the internet has paved the way for other lead-generation methods, such as social media and email. So, does cold calling still work for lead generation in 2020, or should you focus your time and attention on other methods?

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  • What Is 'Sandbagging' in B2B Sales?

    Posted On May 13, 2020 by Evan Lamolinara

    Have you heard of sandbagging? No, the term doesn't refer to building walls of sandbags. It's actually a sales process used in the B2B industry. B2B sales reps use it to improve their ability to meet sales quotas. While sandbagging can prove useful for this purpose, though, it isn't always beneficial. For a better understanding of sandbagging and how it works in the B2B industry, let's get started.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - April 2020 Recap

    Posted On May 08, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 114 new planned Industrial Manufacturing industry projects tracked during the month of April. The following are selected highlights on new Industrial Manufacturing industry construction news.

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  • What Is Lead Velocity in B2B Sales?

    Posted On May 07, 2020 by Evan Lamolinara

    Have you come across the term "lead velocity" when researching B2B sales tips and tactics? If so, you might be wondering what it means. While most B2B sales reps are familiar with leads, many are unfamiliar with lead velocity. Nonetheless, lead velocity is a useful metric for gauging your B2B company's ability to generate leads. To learn more about lead velocity, including what it means and why it's important, let's get started.

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