• Why You Should Qualify Your B2B Company's Leads

    Posted On June 29, 2020 by Evan Lamolinara

    Leads are the foundation of nearly all effective B2B sales strategies. You can't expect to sell a product or service by flipping through the phone book and cold calling random numbers. Rather, you'll need to source the contact information of prospective buyers. Before using new leads in your B2B company's sales strategy, though, you should consider qualifying them. Lead qualification is a useful B2B sales tactic that offers several noteworthy benefits, including the following.

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  • How to Attract B2B Leads Using Facebook

    Posted On June 26, 2020 by Vince Antoine

    Facebook continues to dominate the realm of social media. According to Statista, the network now reaches more than 2 billion users every month. While some people use Facebook for personal reasons, such as keeping up with the news and connecting with friends, others user for commercial purposes. In fact, Facebook is a powerful marketing tool that business-to-business (B2B) companies can use to generate leads.

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  • How to Convince Buyers to Switch to Your B2B Company From a Competitor

    Posted On June 18, 2020 by Evan Lamolinara

    Has a buyer rejected your B2B company's sales offer because he or she is already using a competitor's product or service? Objections are a common occurrence in the B2B industry. Even if a buyer has already partnered with one of your B2B company's competitors, though, you may be able to convince him or her to make the switch. Nearly all sales objections can be overcome; you just need to use the right approach. So, how do you convince a buyer to make the switch from a competitor?

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  • What Is a Sales Cadence in the B2B Industry?

    Posted On June 11, 2020 by Vince Antoine

    Countless B2B companies use sales cadences to engage their leads and prospects. It's a time-tested sales tactic that works well when selling nearly any B2B product or service. Unless you know what a sales cadence is and how it works, though, you won't be able to take advantage of them. So, for a better understanding of sales cadences in the B2B industry, keep reading.

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  • 7 Ways to Improve Your Air Compressor Company's Churn Rate

    Posted On June 09, 2020 by Evan Lamolinara

    Not all buyers will stay with your B2B company indefinitely. By tracking your B2B company's churn rate, though, you'll have a better understanding of how many buyers have left. A high churn rate indicates that buyers are continuing to make purchases. A low churn rate, on the other hand, indicates that buyers are leaving your B2B company. If your B2B company suffers from a low churn rate, you should consider the seven following tactics to improve it.

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