Blog

  • 5 Mistakes That Can Cost Your B2B Company Key Accounts

    Posted On July 08, 2019 by Evan Lamolinara

    Some customers will drive more revenue for your B2B company than others. Known as key accounts, they typically purchase larger volumes of products or services -- and they purchase those products or services more frequently than other customers. By focusing your sales efforts around key accounts, your B2B company will benefit from increased sales. Unfortunately, though, it's not uncommon for key accounts to leave a B2B company. If you're guilty of making one or more of the following mistakes, you can expect to lose some or all of your B2B company's key accounts.

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  • 9 B2B Video Marketing Tips to Generate More Leads

    Posted On July 03, 2019 by Evan Lamolinara

    Video marketing has become one of the leading strategies for generating B2B sales leads. According to Blue Corona, seven in 10 B2B buyers watch videos during their purchasing journey, and 73% of B2B companies say video drives a positive return on investment (ROI). While you should still use other tactics to generate leads for your B2B company, including online and offline methods, you shouldn't overlook the value of video marketing. Here you'll find nine tips on how to generate more sales leads using video marketing.

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  • How Sales Managers Can Motivate the B2B Company's Sales Team

    Posted On July 02, 2019 by Evan Lamolinara

    A highly engaged and driven sales team is essential to your B2B company's success. If a sales rep doesn't put his or her best foot forward, it will reflect in your company's sales. Unfortunately, statistics show that up to 85% of all employees are disengaged at work. They may still show up to work, but they lack the drive and determination needed to excel at their respective job. If you’re a sales manager, consider the following tips to motivate your sales team and improve their sales performance.

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  • 5 Tips Mechanical Contractors Can Use to Prepare for a Prospect Sales Meeting

    Posted On May 27, 2019 by Evan Lamolinara

    As a mechanical contractor, you'll probably spend a significant portion of your workday meeting with potential customers. During a typical sales meeting, you'll need to explain the benefits of your HVAC, plumbing and piping company's product or service and why it's a good fit for the B2B sales lead. As a result, the way in which a sales meeting is executed can mean the difference between generating a sale and losing a sale. You can better prepare for a sales meeting, however, by following these five tips.

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  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

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