Blog

  • 10 Reasons B2B Buyers Aren't Returning Your Voicemails

    Posted On June 16, 2020 by Vince Antoine

    Not all B2B buyers whom you call will answer their phone. Some reports indicate that cold calling has an average success rate of just 1% to 2%, meaning you can expect to reach one or two buyers out of every 100 whom you cold call. You can always leave a voicemail if a buyer doesn't answer. Unfortunately, though, the buyer may not call you back. If you're experiencing a poor callback rate with your voicemails, you should investigate your sales strategy to determine why buyers aren't calling you back.

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  • Does Cold Calling Still Work for B2B Lead Generation in 2020?

    Posted On May 14, 2020 by Evan Lamolinara

    Defined as the act of calling prospective buyers with whom you've had no prior contact, cold calling is an age-old technique used by B2B companies to generate leads. From small- and medium-sized enterprises to Fortune 500 companies, countless B2B companies use it to generate leads. Now that we're well into 2020, some B2B sales reps are questioning whether or not cold calling is still effective. After all, the internet has paved the way for other lead-generation methods, such as social media and email. So, does cold calling still work for lead generation in 2020, or should you focus your time and attention on other methods?

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  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

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  • Cancellation of Trade Shows Have Sales, Marketing & Owners Pursuing Unexplored Lead Generation Channels

    Posted On April 25, 2020 by Evan Lamolinara

    This isn’t an easy time for anyone. Like everyone, we hope this is a rare occurrence and that this will end sooner rather than later. However, we still need to deal with the reality of what’s in front of us. The benefits of being in sales, marketing or a business owner is that we’re creative and resourceful. And right now, we certainly need to be. The shelter in place order has taken out one of our sources for lead generation: trade shows.

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  • How to Improve B2B Sales Productivity When Working From Home

    Posted On April 21, 2020 by Evan Lamolinara

    Not all B2B sales reps work from a commercial office. In recent years, many have begun performing some or all of their work from home. According to the U.S. Bureau of Labor Statistics (BLS), in fact, 24% of all workers in the United States work from home. As a B2B sales rep, though, working from home poses several challenges, one of which is trying to stay productive. If this sounds familiar, you should consider the following tips to improve your B2B sales productivity when working from home.

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