Marketing

  • 5 Tips to Generate More Industrial Sales Leads Using YouTube - marketing

    Posted On August 07, 2018 by SalesLeads, Inc.

    Used by more than 1.3 billion people worldwide, YouTube is the internet's leading video-sharing website. Statistics show that some 5 billion videos are watched on the platform every day. While some of these videos are designed for recreational or leisure purposes, others have commercial intent. In fact, you can use YouTube to generate high-quality industrial sales leads for your company.

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  • How to Increase Open Rates of Office Emails

    Posted On August 06, 2018 by SalesLeads, Inc.

    Open rate is a defining metric for office product or service emails. If you use email to attract leads or generate sales, you should pay close attention to open rates. Defined as the percentage of users who open your email versus those who receive it, it can mean the difference between a positive or negative return on investment (ROI). So, how can you increase the open rates of your office product or office service emails?

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  • 5 Ways to Generate More B2B Industrial Leads Using Video

    Posted On August 02, 2018 by SalesLeads, Inc.

    Are you using video in your company’s industrial marketing strategy? If not, think about using it. According to a survey cited by HubSpot, more than half of all marketing professionals say video offers the highest return on investment (ROI) of any content. Unfortunately, it's also a tool that many servicing the material handling marketplace overlook. Even if you have a successful, effective marketing strategy, include video. Using the five video marketing tactics listed below, you can attract more high-quality industrial leads.

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  • How to Foster Stronger Office Relationships with Your Audience

    Posted On August 01, 2018 by SalesLeads, Inc.

    Marketing to office leads or office customers with personlized messages, emails, and other communications.

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  • 7 Tips on Planning an Effective B2B Field Marketing Strategy

    Posted On July 10, 2018 by Salesleads, Inc.

    Does your company have an effective B2B field marketing strategy? Even if the sales team is able to convert B2B prospects into customers, there's probably room for improvement. And by tweaking your field marketing strategy, you'll reap the benefits of a streamlined nurturing process with a higher volume of B2B qualified leads. However, it's important that you plan an effective B2B field marketing strategy to take advantage of these benefits. Investing a small amount of your time and energy into planning will greatly improve your sales department’s ability to sell its products or services. So, consider the seven following tips on planning an effective B2B field marketing strategy.

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  • Leveraging the Power of Reviews to Attract More B2B Prospects in Your Commercial or Industrial Industry

    Posted On July 06, 2018 by Salesleads, Inc.

    Do you search for reviews online before buying a new product or service? Most people do. According to Pew Research, 82% of adults in the United States search for reviews online before making a purchase, and 40% "always" or "almost always" search for reviews online. Statistics such as this attest to the growing trend of searching for reviews online. While some business owners assume that online reviews are only beneficial when selling to consumers, this isn't true. Incorporating reviews into your B2B company's marketing and sales strategy will help you achieve success in more ways than one.

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  • How to Generate More B2B Leads With Facebook

    Posted On June 27, 2018 by Salesleads Inc

    Facebook has become the world's most popular social media network. As a result, B2B marketers should consider using the platform to generate high-quality leads.

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  • B2B Lead Magnets You Need to Be Using

    Posted On June 26, 2018 by Salesleads Inc

    Generating high-quality leads for marketing is an essential step in the B2B sales process. This article explores some of the top B2B lead magnets marketing can use for attracting high-quality leads and helping companies succeed.

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  • GDPR Compliance: What B2B Companies Should Know

    Posted On May 31, 2018 by SalesLeads, Inc

    Is your company prepared for the General Data Protection Regulation (GDPR) rollout? On May 25, 2018, the European Union (EU) will begin to enforce this wide-reaching piece of legislation. And as a B2B company, it could impact the way in which you collect and use customers' and prospects' data. Rather than turning a blind eye to the GDPR, you should educate yourself on this legislation and how to comply with it.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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