Marketing

  • How to Build a Trustworthy Brand for Your Structured Cabling Company

    Posted On March 12, 2019 by SalesLeads, Inc.

    The level of trust buyers have with your structured cabling company will influence the amount of sales you generate. According to a report cited by SmallBizTrends, the most trusted structured cabling companies in 2018 generated the most profits.

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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  • How to Find Email Addresses for Your Engineering Firm’s Cold Emailing Strategy

    Posted On February 18, 2019 by SalesLeads, Inc.

    Used by nearly half of the global population, email has become the preferred communication channel by industrial & commercial buyers. It's easier and more convenient for buyers to communicate with engineering firms using email than by phone, online chat or other methods.

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  • How to Create Conversion-Driving Subject Lines for Your Combustion Company’s Sales Emails

    Posted On February 15, 2019 by SalesLeads Inc

    Email is a powerful tool that can assist boiler, burner and chiller sales reps in reaching their target audience. In fact, statistics show that heating and buyers prefer communicating with vendors using email than any other channel, including phone, live chat and an online contact form. But if you're planning to use email in your combustion company's sales strategy, you should pay attention to the subject lines of your messages. Poorly crafted subject lines will turn prospects away, resulting in few or no sales. By perfecting your subject lines, however, you'll reap the benefits of a higher open rate, which leads to more sales.

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  • What Causes Sales Stagnation for Floor Coating Companies?

    Posted On February 08, 2019 by SalesLeads, Inc.

    Sales stagnation is a common problem encountered by floor coating companies. Even if a floor coating company is currently generating strong sales, it may struggle to generate sales in the future. Known as sales stagnation, it's a troublesome problem that hinders a floor coating company's ability to grow. The first step to preventing it, however, is to understand what causes sales stagnation for floor coating companies.

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  • How to Bring Prospects Back to Your Plumbing, HVAC, or Piping Company's Website

    Posted On February 07, 2019 by SalesLeads, Inc.

    A plumbing, HVAC, piping website is a powerful selling tool that can help your mechanical company reach new customers and increase its market presence. Whether your company sells a product or service (or both), you can use a website to connect with prospects and nurture them into paying customers.

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  • The ABCs of Outbound Lead Generation for Lighting and Building Management Solutions Companies

    Posted On February 05, 2019 by SalesLeads, Inc.

    If your lighting and building management solutions company relies on sales to generate revenue, you're probably aware of the importance of generating leads. Without leads, you won't have targeted lighting or building management prospects to whom you can pitch your products or services. But there are different types of lead-generation strategies, including inbound and outbound. Below, we're going to explore outbound lead generation, revealing its advantages and disadvantages as well as how it compares to inbound lead generation.

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  • The Power of Customer Testimonials for Fluid Handling Companies

    Posted On January 30, 2019 by SalesLeads, Inc.

    Are you using customer testimonials as part of your fluid handling company's sales strategy? If not, you should. Customer testimonials offer an unparalleled level of transparency into your company's products or services, allowing prospects to make better-informed purchasing decisions. Furthermore, statistics show that nearly two-thirds of facility and plant buyers say testimonials and reviews are valuable. While you can still advertise your fluid handling company's products and services using marketing messages that you create, leveraging the power of customer testimonials is an easy and effective way to boost pump, flowmeter or valve sales.

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