Marketing

  • 4 Myths when Exhibiting at an Industry Trade Shows

    Posted On May 27, 2019 by SalesLeads, Inc.

    Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers

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  • 7 Common Misconceptions About Direct Mail Advertising You Shouldn't Believe

    Posted On May 14, 2019 by SalesLeads, Inc.

    With email now ranking as the world's most commonly used communications channel, many packaging equipment sales reps focus their attention on it rather than direct mail advertising. While email certainly offers advantages over generating sales leads for direct mail -- instant delivery, more measurable performance insights, higher level of customization, etc. -- you shouldn't discount the value of this age-old sales tactic. Below are seven common misconceptions about direct mail.

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  • 7 Mobile Marketing Tips for Office Furniture Companies to Generate More Sales

    Posted On May 10, 2019 by SalesLeads, Inc.

    Statistics show mobile devices -- smartphones, tablets, smartwatches, etc. -- are now responsible for over half of all internet traffic. As this number continues to increase, B2B companies can no longer ignore mobile users in their marketing strategy. If you operate an office furniture company, you should adjust your marketing strategy to target these users. By connecting with mobile users, you'll generate more sales while creating stronger brand visibility for your office furniture company in the process. So, how can you reach more mobile users with your marketing messages?

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  • 7 Tips on How to Create an Effective Blogging Strategy for Systems Integrators

    Posted On May 09, 2019 by SalesLeads, Inc.

    Does your systems integrators company have a blog? Statistics show that over three in four B2B companies currently use a blog to connect with their audience. Even if your systems integrators company only sells products or services locally, blogging is an effective marketing tactic that can drive new leads and help you sell more products or services. But it takes more than just a writing a few blog posts to succeed with this marketing tactic. For an effective systems integrators blogging strategy, consider the following seven tips listed below.

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  • How Case Studies Can Improve Your Facility & Architectural Lighting Company's Sales Strategy

    Posted On May 08, 2019 by SalesLeads, Inc.

    If you're looking for new ways to optimize and improve your facility and architectural company's sales strategy, you should consider using case studies. According to a survey conducted by the Content Marketing Institute (CMI), nearly three in four B2B companies currently use case studies in their marketing and sales efforts. By presenting case studies to prospective buyers, you'll have an easier time convincing them to purchase your facility and architectural company's products or services for the following reasons.

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  • SalesLeads Releases Analysis of Top Trends for Food & Beverage

    Posted On May 06, 2019 by SalesLeads, Inc.

    SalesLeads Inc., released its overall analysis of New Construction, Renovation, Expansion & Equipment Upgrades for companies that serve the Food & Beverage industry for Quarter 1, January 1 through March 31, 2019.

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  • SalesLeads Releases Analysis of Top Trends in Industrial Construction

    Posted On May 06, 2019 by SalesLeads, Inc.

    SalesLeads Inc., released its overall analysis of New Construction, Renovation, Expansion & Equipment Upgrades for companies that serve the Industrial Construction segment for Quarter 1, January 1 through March 31, 2019.

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  • 10 B2B Lead Nurturing Tips to Generate More Sales for Network Services and Consulting Companies

    Posted On May 02, 2019 by SalesLeads, Inc.

    Lead nurturing can make or break a network services and consulting company's success. Network services and consulting companies that proactively nurture their leads will sell more products and experience greater success than their counterparts that fail to nurture their leads. If you own a network services and consulting company, though, you might be wondering what steps you can take to improve your lead nurturing efforts. Below are 10 tips on how to create an effective lead nurturing strategy for your network services and consulting company.

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  • 7 Tips for HVAC Companies Using Account-Based Selling

    Posted On April 25, 2019 by SalesLeads, Inc.

    If you're looking to generate more sales for your HVAC company, you should consider account-based selling. Upon hearing the term "account-based selling," some sales reps assume it means selling to specific accounts, but this isn't necessarily true. Account-based selling actually refers to a sales strategy in which each prospective buyer is treated like a unique market. Rather than approaching all buyers with the same sales pitch, for example, you can use account-based selling to customize your approach, allowing for higher conversion rates. To succeed with account-based selling, though, you should follow these seven tips.

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  • 10 Tips to Streamline Your Telecom Equipment Company's Lead Generation Strategy

    Posted On April 22, 2019 by SalesLeads, Inc.

    Are you struggling to keep your telecom equipment company's pipeline full of high-quality leads? Countless telecom equipment companies rely on leads to sell their products or services. According to Deloitte’s 2019 Telecommunications Industry Outlook there are specific revenue opportunities that are taking shape due to the 5G wireless technologies.

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