Marketing

  • 7 Tips on Planning an Effective B2B Field Marketing Strategy

    Posted On July 10, 2018 by Salesleads, Inc.

    Does your company have an effective B2B field marketing strategy? Even if the sales team is able to convert B2B prospects into customers, there's probably room for improvement. And by tweaking your field marketing strategy, you'll reap the benefits of a streamlined nurturing process with a higher volume of B2B qualified leads. However, it's important that you plan an effective B2B field marketing strategy to take advantage of these benefits. Investing a small amount of your time and energy into planning will greatly improve your sales department’s ability to sell its products or services. So, consider the seven following tips on planning an effective B2B field marketing strategy.

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  • Leveraging the Power of Reviews to Attract More B2B Prospects in Your Commercial or Industrial Industry

    Posted On July 06, 2018 by Salesleads, Inc.

    Do you search for reviews online before buying a new product or service? Most people do. According to Pew Research, 82% of adults in the United States search for reviews online before making a purchase, and 40% "always" or "almost always" search for reviews online. Statistics such as this attest to the growing trend of searching for reviews online. While some business owners assume that online reviews are only beneficial when selling to consumers, this isn't true. Incorporating reviews into your B2B company's marketing and sales strategy will help you achieve success in more ways than one.

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  • How to Generate More B2B Leads With Facebook

    Posted On June 27, 2018 by Salesleads Inc

    Facebook has become the world's most popular social media network. As a result, B2B marketers should consider using the platform to generate high-quality leads.

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  • B2B Lead Magnets You Need to Be Using

    Posted On June 26, 2018 by Salesleads Inc

    Generating high-quality leads for marketing is an essential step in the B2B sales process. This article explores some of the top B2B lead magnets marketing can use for attracting high-quality leads and helping companies succeed.

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  • GDPR Compliance: What B2B Companies Should Know

    Posted On May 31, 2018 by SalesLeads, Inc

    Is your company prepared for the General Data Protection Regulation (GDPR) rollout? On May 25, 2018, the European Union (EU) will begin to enforce this wide-reaching piece of legislation. And as a B2B company, it could impact the way in which you collect and use customers' and prospects' data. Rather than turning a blind eye to the GDPR, you should educate yourself on this legislation and how to comply with it.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

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  • 10 Tips to Protect Your Email Reputation

    Posted On May 07, 2018 by SalesLeads

    Email consistently ranks as one of the most cost-effective digital marketing channels for B2B companies. According to Experian, attracting a customer using email costs 20 times less than conventional channels. But email is only effective if you're able to reach prospects. If your business's email account has a bad reputation, you'll struggle to reach prospects with your messages, thus limiting the utility of this marketing channel.

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  • Top 5 Ways to Find New Industrial Construction Projects

    Posted On May 07, 2018 by SalesLeads Inc.

    Here are the top 5 ways to find new industrial construction leads and projects. Try press releases, cold calling, trade magazines, get behind the wheel and industrial reports.

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  • How to Qualify B2B Sales Leads

    Posted On April 12, 2018 by SalesLeads, Inc.

    Qualifying leads is an important step in the business-to-business (B2B) process. While there's no universal definition for the term "qualified" when referring to leads, it generally refers to any prospect whom you've acquired that could turn into a customer. In comparison, a disqualified lead is a prospect with a low chance of converting into a customer. So, how do you qualify B2B sales leads exactly?

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