Marketing

  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On October 09, 2018 by SalesLeads Inc.

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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  • 5 Tips to Automate Your Accounting Firm’s Social Media Strategy

    Posted On October 01, 2018 by SalesLeads, Inc.

    Social media continues to rank as one of the top channels for B2B sales. Statistics show that 83% of B2B companies use social media, more than half of which have generated high-quality leads from it. Whether you sell a product, a service or both, though, you may find that social media consumes a significant amount of your time and resources. Logging in and publishing new content to each of your company's social media accounts is tedious, but there are ways to automate your social media strategy, including the five methods mentioned below.

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  • 7 B2B Sales Trends for Specialty Contractors You Need to Know for the Remainder of 2018

    Posted On September 28, 2018 by SalesLeads, Inc.

    As a specialty contractor, it's important that you use effective, up-to-date sales and marketing strategies to reach your company's target audience and pitch your products or services. While some B2B sales strategies are timeless and remain effective year after year, others are not. Old strategies that once yielded new sales may no longer work, giving rise to new strategies. So, what type of sales and marketing strategies can specialty contractors expect to see for the remainder of 2018?

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  • How Security Companies Can Generate More Leads Using Video Marketing

    Posted On September 26, 2018 by SalesLeads, Inc.

    Since the dawn of television, businesses, such as security companies, of all shapes and sizes have used video marketing to promote their products and services. Thanks to online video-sharing platforms like YouTube, though, this marketing strategy is now more effective than ever. Even security companies can take advantage of video marketing by using it to attract leads. In fact, a study cited by the Content Marketing Institute (CMI) found that 77% of B2B marketers believe video marketing is the most effective marketing channel. But if you're thinking about using video to generate high-quality B2B leads for your security company, there are a few things you should know.

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  • Are Systems Integrators Using Webinars to Attract B2B Leads?

    Posted On September 25, 2018 by SalesLeads, Inc.

    Systems integrators know the importance of educating their audience about their products or services. If a distribution center or manufacturing facility, for example, doesn't know how a product or service works, it's unlikely that he or she will buy it. While there are dozens of ways to educate your company's audience, hosting webinars is arguably one of the most effective. Not only does it help plant managers or operations managers understand your product or service; it's also an excellent lead-generation tool. However, you'll need to follow a few steps to effectively generate B2B leads using webinars.

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  • How Staffing & Recruiting Companies Can Streamline their Email Marketing Strategy

    Posted On September 24, 2018 by SalesLeads, Inc.

    Email consistently ranks as one of the most popular marketing channels for staffing companies. In fact, statistics show that nearly six in 10 B2B marketers rank email as the marketing channel that offers the highest return on investment (ROI). Using this digital marketing strategy, you can attract new prospects such as finance & legal offices or healthcare and technology companies, nurture existing prospects, build a stronger and deeper brand and more.

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  • Are Your B2B Sales Goals SMART for Waste Removal?

    Posted On September 12, 2018 by SalesLeads, Inc.

    If you are a waste removal company and your B2B company relies on sales to generate revenue, you'll need to create goals. The right goals act as a roadmap to success, giving your company the direction it needs to succeed. But you shouldn't create just any goals. Rather, you should create SMART sales goals for your waste removal company.

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  • How to Create an Effective Industrial Lead Form on Your Website

    Posted On September 11, 2018 by SalesLeads, Inc.

    An industrial website is one of the most effective channels on which to acquire air compressor leads. Using your company's website, you can attract manufacturing, automotive, pharmaceutical and even oil / gas prospects and encourage them to enter their contact information. And once you've acquired a prospect as a lead, you can reach out to him or her to pitch your offer. But if you're thinking about turning your industrial company's website into a lead magnet, you should follow these tips to create an effective industrial lead form that drives real results.

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  • 10 Industrial Blogging Tips to Attract More Leads

    Posted On August 28, 2018 by SalesLeads, Inc.

    Blogging has become a leading digital marketing tactic for attracting industrial leads. From industrial construction equipment suppliers to commercial builders and software developers, countless industrial companies use a blog to attract high-quality leads. In fact, a report published by Search Engine People found that 86% of B2B companies are blogging. If you're thinking about starting a blog to attract industrial leads, though, you should follow these 10 tips to get the best results from your blogging efforts.

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  • How to Generate More Office Furniture Leads Using Twitter

    Posted On August 27, 2018 by SalesLeads, Inc.

    Are you using Twitter to attract new office furniture leads? The Big Blue Bird may fall short of LinkedIn, but with nearly 1 billion people logging in to Twitter each month, it's still a powerful social media network that can drive countless new office furniture leads to your company. If you're thinking about using Twitter for this purpose, follow these tips to boost its lead generation power.

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