Marketing

  • Product Explainer Videos: How to Capture More B2B Leads With Video Content

    Posted On July 02, 2020 by Vince Antoine

    You can capture more B2B leads to target in your company's sales activities by publishing and promoting explainer videos. Like consumers, B2B buyers often research products before buying them. Most B2B buyers won't immediately purchase a new product. Rather, they'll spend at least some time digging into its features and benefits to determine whether or not it's a smart investment for their respective business. Product explainer videos allow you to educate B2B buyers about your company's products while cultivating new and high-quality leads in the process.

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  • 5 Tips to Scale Your B2B Company

    Posted On June 30, 2020 by Vince Antoine

    Scaling is a fundamental process in creating a sustainable, long-lasting business. For business-to-consumer (B2C) companies, this typically means exploring new markets and expanding their geographic reach. For business-to-business (B2B) companies, however, scaling may require a slightly different approach. So, what's the best way to scale your B2B company?

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  • Why You Should Qualify Your B2B Company's Leads

    Posted On June 29, 2020 by Evan Lamolinara

    Leads are the foundation of nearly all effective B2B sales strategies. You can't expect to sell a product or service by flipping through the phone book and cold calling random numbers. Rather, you'll need to source the contact information of prospective buyers. Before using new leads in your B2B company's sales strategy, though, you should consider qualifying them. Lead qualification is a useful B2B sales tactic that offers several noteworthy benefits, including the following.

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  • How to Attract B2B Leads Using Facebook

    Posted On June 26, 2020 by Vince Antoine

    Facebook continues to dominate the realm of social media. According to Statista, the network now reaches more than 2 billion users every month. While some people use Facebook for personal reasons, such as keeping up with the news and connecting with friends, others user for commercial purposes. In fact, Facebook is a powerful marketing tool that business-to-business (B2B) companies can use to generate leads.

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  • 7 Tips to Generate Buzz When Launching a New B2B Product

    Posted On June 25, 2020 by Evan Lamolinara

    Is your B2B company preparing to launch a new product? For a successful launch, you must spread the word so that prospective buyers know about it. Buyers might be familiar with your B2B company's existing products, but it's a different story for new products. As a result, you may experience abysmal sales after putting the new product up for sale. The good news is that you can generate buzz when launching a new product by following these tips.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 23, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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  • Is the Sales Funnel Anemic without Trade Shows?

    Posted On June 22, 2020 by Cherise Kennerley

    Sales, marketing and business owners have always had a love – hate relationship with trade shows. While trade shows have remained a traditional means of generating sales leads, trade shows are making great strides to move the educational segment of the trade show online. There are sponsors of the event, however, are they generating the sales leads they were hoping for? That answer is still to be determined.

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  • 5 Common ABM Marketing Mistakes to Avoid

    Posted On June 20, 2020 by Evan Lamolinara

    Account-based marketing (ABM) has become a hot topic among business-to-business (B2B) companies in recent years. As the name suggests, it involves a strategic and methodological marketing approach that focuses on personalized messages and processes for specific accounts. Rather than using the same marketing approach on all prospects, for instance, AMB encourages companies to approach each account differently.

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  • How to Use Twitter for B2B Marketing

    Posted On June 19, 2020 by Vince Antoine

    With roughly 328 million active monthly users, Twitter is one of the world's most popular social media networks. Granted, it pales in comparison to Facebook, but it excels in its simple, micro-message format. For this reason, many users actually prefer Twitter. So, if you operate a business-to-business (B2B) company, consider the following Twitter tips to connect with your audience.

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  • How to Convince Buyers to Switch to Your B2B Company From a Competitor

    Posted On June 18, 2020 by Evan Lamolinara

    Has a buyer rejected your B2B company's sales offer because he or she is already using a competitor's product or service? Objections are a common occurrence in the B2B industry. Even if a buyer has already partnered with one of your B2B company's competitors, though, you may be able to convince him or her to make the switch. Nearly all sales objections can be overcome; you just need to use the right approach. So, how do you convince a buyer to make the switch from a competitor?

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