Marketing

  • 5 Essential B2B Lead Qualification Tips

    Posted On November 19, 2019 by Evan Lamolinara

    Statistics show only about 27% of B2B companies qualify their sales leads. Sometimes it's an assumption that sales and marketing make when a sales lead comes in, for instance, from the website. We assume they read the website. We assume they understood. So therefore, when they fill out the form it should be ready for a fast sales cycle and close. Not so fast. It's still important to go through the process and ask the right questions in order to qualify the sales lead. What do you need to know?

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  • Over-Relying on Customers to Make Up the Shortfall for Revenue

    Posted On November 19, 2019 by Evan Lamolinara

    What if sales had sold all they could to their customers? What happens when customers stop responding to your marketing efforts because they already purchased it? Especially at the end of the year, we turn to customers to help close the revenue gap. What if this time, there’s just simply not enough?

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  • Are Leads Not Responding to Your B2B Company's Emails?

    Posted On November 18, 2019 by Evan Lamolinara

    What's the response rate of your B2B company's emails? Statistics show B2B buyers prefer to communicate with vendors by email over any other channel, including phone and website contact forms. Just because you send an email to a lead or prospect, however, doesn't necessarily mean he or she will respond to it. The good news is there are ways to improve email response rates and achieve greater success with your B2B company's email marketing strategy.

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  • 10 Content Marketing Tips to Turbocharge Sales Lead Generation

    Posted On November 18, 2019 by Evan Lamolinara

    Content marketing has become a cornerstone strategy used by B2B companies to both attract new sales leads and nurture existing sales leads into customers. By publishing high-quality content that's aligned with the interests of your B2B company's audience, you'll experience greater success. But there's a right way and a wrong way to perform content marketing. For the best performance, consider the 10 following content marketing tips, all of which help your B2B company succeed.

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  • How to Maximize Sales Opportunities in a Slowing Economy

    Posted On October 28, 2019 by Evan Lamolinara

    Weakening economic indicators are triggering business owners, marketers and sales managers to take a second look at their sales and marketing strategies for the remainder of Q4 and for 2020. Analyzing two years’ worth of data from the Business Confidence Index, it indicates that it has consistently trended downward month after month.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - October 2019 Recap

    Posted On October 28, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 76 new planned Food and Beverage industry projects tracked during the month of October.

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  • Industrial News and Planned Industrial Construction Projects - October 2019 Recap

    Posted On October 28, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 437 new planned industrial projects tracked during the month of October.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - October 2019 Recap

    Posted On October 28, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 147 new planned Industrial Manufacturing industry projects tracked during the month of October.

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  • Pharmaceutical Industry News and Planned Industrial Project Reports - October 2019 Recap

    Posted On October 28, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 28 new planned Pharmaceutical and Laboratory industry projects tracked during the month of October.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - October 2019 Recap

    Posted On October 21, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 161 new planned Distribution and Supply Chain industry project opportunities tracked during the month of October.

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