Marketing

  • 7 Ways to Improve the Open Rates of Your Outbound B2B Sales Emails

    Posted On August 08, 2019 by Evan Lamolinara

    Do you use email to communicate with prospective buyers, sales leads, and pitch your B2B company's products or services? If so, you probably know the importance of obtaining and maintaining high open rates. Defined as the percentage of recipients who open your outbound sales emails, it's a critically important performance metric. If your emails have a low open rate, they won't drive many sales opportunities. By optimizing your email strategy, though, you can achieve higher open rates while taking full advantage of email as a sales channel. So, what are some of the different ways to improve the open rates of your B2B sales emails?

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  • How to Set Up a LinkedIn Page for Your B2B Company to Get Noticed and Generate Sales Leads

    Posted On August 05, 2019 by Evan Lamolinara

    With Facebook reaching the largest audience of all social media networks -- about 2.4 billion each month -- many B2B companies overlook the value of LinkedIn. Granted, LinkedIn reaches a smaller audience, but it's still a valuable marketing and sales platform. In fact, statistics show that four in five B2B sales leads originate from LinkedIn, compared to just 7% on Facebook and 13% on Twitter. To use LinkedIn as a lead generation platform, though, you'll need to set up a Page for your B2B company.

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  • 9 Tips to Build Trust With Your B2B Company's Audience

    Posted On July 31, 2019 by 9 Tips to Build Trust With Your B2B Company's Audience

    Trust in your B2B company is the foundation for any marketing or sales process. Regardless of what your B2B company sells, you probably have competitors who sell the same or similar products or services. While countless factors can affect a prospective buyer's, or sales lead's, purchasing decision, one of the most influential is trust. By building a trustworthy reputation, it'll be easier to market and to close more sales. Below are nine effective ways to build trust with your B2B company's audience.

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  • 10 Tips to Prevent Your B2B Sales Emails from Going into the Spam Folder

    Posted On July 11, 2019 by Evan Lamolinara

    Statistics show the average return on investment (ROI) for email, when used as a sales channel, is 4,400%. In other words, companies earn an average of $44 in revenue for every $1 they spend on email. But if you're planning to use email to generate sales for your B2B company, you'll need to take the necessary precautions to ensure your messages land in recipients' inbox. If an email land in a recipient's spam folder, it's unlikely he or she will read it. Furthermore, having too many of your emails flagged as spam can hinder your deliverability rate, meaning you'll reach fewer users using this sales tactic in the future. The good news is that you can prevent your sales emails from going to recipients' spam folder by following these 10 tips.

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  • 5 Mistakes That Can Cost Your B2B Company Key Accounts

    Posted On July 08, 2019 by Evan Lamolinara

    Some customers will drive more revenue for your B2B company than others. Known as key accounts, they typically purchase larger volumes of products or services -- and they purchase those products or services more frequently than other customers. By focusing your sales efforts around key accounts, your B2B company will benefit from increased sales. Unfortunately, though, it's not uncommon for key accounts to leave a B2B company. If you're guilty of making one or more of the following mistakes, you can expect to lose some or all of your B2B company's key accounts.

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  • Why Your B2B Company Needs a Strong LinkedIn Presence

    Posted On July 08, 2019 by Evan Lamolinara

    Does your B2B company have a strong presence on LinkedIn? When most sales reps or marketers think of the top social media networks, most envision Facebook and Twitter. Both social media networks offer a near-limitless amount of traffic, and you can use them to connect with prospects and generate more sales. However, LinkedIn is arguably more effective for B2B companies because it's designed specifically for professionals. Here are several reasons why your B2B company needs a strong presence on LinkedIn.

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  • Indiana Industrial News and Planned Industrial Projects-June-2019 recap

    Posted On July 08, 2019

    Research by SalesLeads’ experienced industrial market research team, shows 21 new planned industry projects in Indiana tracked during the month of June 2019.

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  • 9 B2B Video Marketing Tips to Generate More Leads

    Posted On July 03, 2019 by Evan Lamolinara

    Video marketing has become one of the leading strategies for generating B2B sales leads. According to Blue Corona, seven in 10 B2B buyers watch videos during their purchasing journey, and 73% of B2B companies say video drives a positive return on investment (ROI). While you should still use other tactics to generate leads for your B2B company, including online and offline methods, you shouldn't overlook the value of video marketing. Here you'll find nine tips on how to generate more sales leads using video marketing.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - June 2019 Recap

    Posted On July 01, 2019 by SalesLeads, Inc.

    Research by SalesLeads’ experienced industrial market research team, shows 166 new planned Distribution and Supply Chain industry project opportunities tracked during the month of June.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - JUNE 2019 Recap

    Posted On July 01, 2019 by SalesLeads, Inc.

    Research by SalesLeads’ experienced industrial market research team, shows 152 new planned Industrial Manufacturing industry projects tracked during the month of June. Planned industrial project activity within the sector decreased by 17% from the previous month, and down 4% YTD from the previous year.

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