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7 B2B Industrial Construction Marketing Mistakes to Avoid
Posted On January 23, 2018Convincing another business owner or upper-level executive to buy your industrial construction equipment or services isn't always easy. However, you can increase your chances of success by avoiding the following seven mistakes.
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Low-Budget B2B Marketing Ideas That Really Work
Posted On January 22, 2018There's an old saying that you have to spend money to make money. As most business owners probably know, this adage holds true in today's market. However, not all marketing strategies have to cost an arm and a leg. There are plenty of ways to promote a business without spending a fortune. So, if you're looking for some low-budget business-to-business (B2B) marketing ideas, keep reading.
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How to Improve Your Email Deliverability
Posted On January 19, 2018Just because you send a business-to-business (B2B) marketing email doesn't necessarily mean it will reach the intended recipient's inbox. It's not uncommon for emails to land in the spam folder or be blocked by the recipient's internet service provider (ISP). While useful for protecting against spam, these safeguards often flag legitimate emails, preventing them from reaching the intended recipient. So, what steps can you take to improve your email deliverability rate?
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6 Tips for Aligning Sales and Marketing Teams
Posted On January 17, 2018Are your company's sales and marketing teams aligned? If not, your business-to-business (B2B) company will generate fewer sales while exhausting more time and resources. Thankfully, there are some simple ways to overcome this challenge. For some helpful tips on how to align your B2B sales and marketing teams, keep reading.
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Why Email Is Essential for B2B Marketing Success
Posted On January 11, 2018There are countless ways to promote a business-to-business (B2B) company, including search engine optimization (SEO), social media, direct mail, tradesshows, commercials and more. However, one of the most effective remains email. Whether you sell a B2B product or a B2B service, email is the perfect platform on which to promote your company for the following reasons.
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Why Lead Nurturing is Essential for Industrial Construction Companies
Posted On January 08, 2018 by Why Lead Nurturing is Essential for B2B Construction CompaniesMany industrial construction companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some construction companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell a construction product or a service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.
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Email Marketing Analytics: What to Look For
Posted On January 04, 2018Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.
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How to Generate B2B Leads Using YouTube
Posted On January 02, 2018With more than 1.5 billion monthly users, YouTube is the world's largest platform for publishing online videos. With such an unparalleled reach, it's become a powerful tool for business-to-business (B2B) marketers. Regardless of what you sell or offer, your company's target audience probably uses YouTube. So, consider the following tips to generate more B2B leads using YouTube.
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Using Google Remarketing to Generate More B2B Sales
Posted On December 29, 2017Most seasoned marketers are familiar with Google AdWords, a popular pay-per-click (PPC) platform that's owned and operated by the search engine giant. Using AdWords, you can create ads that appear in Google's search results. When someone searches for one of your keywords (you get to choose them), they'll see your ad. Here's the thing: you aren't charged for displaying ads. You are only charged when someone clicks them.
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Struggling to Generate Conversions Through Direct Marketing? Read This.
Posted On December 28, 2017Whether it's cold calling, warm calling, email, search engine optimization (SEO), social media, etc., direct marketing remains an effective strategy for business-to-business (B2B) sales. However, the success of direct marketing relies heavily on your response rate. If only a handful of users respond to your marketing campaigns, you won't generate many sales or conversions (if any). As a B2B marketer, you must optimize your approach to achieve a high level of success.
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