Marketing

  • Create Meaningful Touches with News Alerts

    Posted On December 12, 2019 by Evan Lamolinara

    Logging back into the SalesLeads platform to review past Project Reports yielded some meaningful conversations, or maybe you missed out on an opportunity. Sometimes we get caught up with what’s ‘new’, we forget about the conversations where the contact said, “we pushed it back a month”, or “we’re not ready yet”. You want to stay in touch…where they actually call you back… with meaningful information, but what?

    Read More
  • 7 Undeniable Benefits of Content Marketing for B2B Companies

    Posted On December 12, 2019 by Evan Lamolinara

    How much content does your B2B company produce and share with buyers? It takes time, as well as resources, to produce and share high-quality content regardless if your company sells a product, service or both. If you're willing to make the investment, though, you'll probably discover that it pays off in the form of increased lead generation, quality sales leads which can / will go into the sales reps funnel and pipeline.

    Read More
  • Food and Beverage Industry News and Planned Industrial Project Reports - November 2019 Recap

    Posted On December 11, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 65 new planned Food and Beverage industry projects tracked during the month of November.

    Read More
  • Industrial Manufacturing News and Planned Industrial Project Reports - November 2019 Recap

    Posted On December 11, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 154 new planned Industrial Manufacturing industry projects tracked during the month of November.

    Read More
  • Pharmaceutical Industry News and Planned Industrial Project Reports - November 2019 Recap

    Posted On December 11, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 17 new planned Pharmaceutical and Laboratory industry projects tracked during the month of November.

    Read More
  • Distribution and Supply Chain News and Planned Industrial Project Reports - November 2019 Recap

    Posted On December 11, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 149 new planned Distribution and Supply Chain industry project opportunities tracked during the month of November.

    Read More
  • Industrial News and Planned Industrial Construction Projects - November 2019 Recap

    Posted On December 11, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 431 new planned industrial projects tracked during the month of November.

    Read More
  • Sales Funnel vs Pipeline: What's the Difference?

    Posted On December 06, 2019 by Evan Lamolinara

    The terms "funnel" and "pipeline" are often used interchangeably when referring to the various stages of a sales lead or prospective buyer's purchasing journey. While similar, though, they aren't necessarily the same. Sales funnels and sales pipelines have their own specific purpose. So, what's the difference between a sales funnel and a sales pipeline exactly?

    Read More
  • 7 Ways to Use Video for Your Packaging Equipment's Sales Process

    Posted On December 03, 2019 by Evan Lamolinara

    Does your packaging equipment company's sales process include video? According to Think With Google, 70% of prospective buyers will watch at least one video during their purchasing journey, and you clearly want that to be your packaging equipment company. Regardless of what your company sells, high-quality video content can help it attract more sales leads and generate more sales. If a prospective buyer is skeptical or simply wants to see how your packaging equipment operates, he or she may search for a video online or on YouTube. Below are seven easy ways to capitalize on the sales-driving power of high-quality video content in your packaging equipment company's sales process.

    Read More
  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

    Read More