Marketing

  • B2B Email Marketing Metrics You Need to Track

    Posted On December 26, 2017

    Seasoned business-to-business (B2B) marketers know the importance of using email in their marketing strategy. According to a study conducted by Experian, email marketing is 20 times more cost effective than traditional media. Furthermore, once you have a prospect's email address, you can continue to send him or her emails for as long as they remain subscribed to your newsletter. But if you plan on using email to generate more sales or leads, you should track the following metrics.

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  • 7 B2B Marketing Statistics That You Need to Know

    Posted On December 22, 2017

    As a business-to-business (B2B) marketer, it's important to familiarize yourself with B2B trends; otherwise, you'll get left in the dust by your competitors. In this post, we're going to reveal some critical statistics about B2B marketing and where it's headed.

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  • How to Scale Your B2B Lead Generation Strategy

    Posted On December 20, 2017

    Want to generate more business-to-business (B2B) leads? Whether your company sells a product or service (or both), you need high-quality leads to succeed. Without them, you'll probably experience a low conversion rate -- and that means doing more work for fewer sales. There are ways to scale B2B lead generation, however, some of which we're going to discuss in this blog post.

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  • 6 B2B Digital Marketing Trends That You Need to Know

    Posted On December 18, 2017

    Business-to-business (B2B) digital marketing is constantly changing. Some techniques that work today may no longer work tomorrow. As a result, B2B marketers need to familiarize themselves with the latest trends to stay ahead of the game. So, what kind of B2B digital marketing trends can you expect to see more of?

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  • Why B2B Sales Teams Need Account-Based Marketing

    Posted On December 17, 2017

    Are you using account-based marketing (ABM) to reach new business-to-business (B2B) prospects and generate more sale? Also known as key account marketing, ABM is a methodology in which a company or salesperson strategically targets prioritized accounts with personalized, customized marketing messages. Rather than using the same marketing message for all accounts, for instance, B2B salespersons can create custom-tailored messages for high-value accounts.

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  • The Do's and Don'ts of B2B Content Marketing

    Posted On December 13, 2017

    According to the Content Marketing Institute (CMI), less than one-third of business-to-business (B2B) marketers have a documented content marketing strategy. Unfortunately, this is a serious mistake, as content marketing consistently ranks as one of the most cost effective forms of promotion. If you're planning to engage in B2B content marketing, however, there are a few things you should know to increase your chances of success.

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  • Digital Marketing Strategies to Generate B2B Leads

    Posted On December 05, 2017

    According to HubSpot's State of Inbound report, generating traffic and leads is the single biggest marketing challenge faced by companies. While generating leads is important for all companies, it's particularly important for those in business-to-business (B2B) sales. Without leads, you'll struggle to convert "new" prospects into paying customers. Thankfully, though, you can generate more B2B leads by using the following digital marketing strategies.

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  • B2B Marketing Statistics That You Need to Know

    Posted On December 04, 2017

    Business-to-business (B2B) marketing requires a different approach than business-to-consumer (B2C) marketing. With your target audience being other business owners and professionals, you must take a more methodical approach to your marketing efforts. However, familiarizing yourself with the following statistics can give you the upper hand on your B2B marketing strategy.

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  • How to Generate B2B Leads Using Facebook

    Posted On December 04, 2017

    With more than 2 billion monthly users, Facebook remains the undisputed king of social media networks. As a business-to-business (B2B) marketer, you can leverage the power of Facebook to reach a larger audience and generate more leads. So, how exactly do you generate B2B leads using Facebook?

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  • How to Generate More Industrial Construction Leads with Video

    Posted On December 02, 2017

    Are you using video to generate leads for your industrial construction business? If not, you should. According to Cisco, video will account for roughly 82% of all Internet traffic by 2021. Business that fail to use video will get left in the dust by their competitors. So, consider the following tips to generate more industrial construction leads using video.

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