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What Is Lead Scoring in B2B Sales?
Posted On May 28, 2018 by SalesLeads, Inc.Lead generation is a critical step in the B2B sales process. Before you can sell a product or service, you must first find someone who's potentially interested in it. But once you acquire a prospective buyer's information, you should consider scoring it. Known as B2B lead scoring, it's a useful tactic for increasing conversion rates and improving overall sales efficiency.
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Outdates B2B Sales Tactics You Should Stop Using
Posted On May 25, 2018 by SalesLeads, Inc.Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.
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8 Tips to Build Trust and Confidence in B2B Sales
Posted On May 24, 2018 by SalesLeads, IncTrust, or lack thereof, plays an important role in the B2B sales process. If a prospect doesn't trust your company or have confidence in its ability to deliver what it offers, he or she probably won't buy your product or service. This is especially true for new customers. Convincing a prospect to make that first, initial purchase is often the hardest because they aren't familiar with your company. There are ways to build trust and confidence in B2B sales, however, including the 8 tips listed here.
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B2B Sales: How to Get Past the Gatekeeper
Posted On May 18, 2018 by SalesLeads, Inc.When conducting sales calls, you'll probably encounter a company's gatekeeper rather than a decision-maker. Gatekeepers include receptionists, interns and administrative assistants, many of whom are tasked with answering the phone and directing those calls to the appropriate person.
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8 Important Metrics All B2B Marketers Should Track
Posted On May 17, 2018 by SalesLeads Inc.Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.
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How to Leave Effective B2B Voicemails
Posted On May 16, 2018 by SalesLeads Inc.When calling prospects to sell a B2B product or service, you'll probably encounter voicemail. According to one study, 80% of all sales calls go to voicemail, with the average response of these voicemail messages being just 4.8%. Hearing statistics such as these can be disheartening as a B2B sales rep. However, there are ways to leave effective B2B voicemail messages and turn these prospects into customers.
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10 Tips to Protect Your Email Reputation
Posted On May 07, 2018 by SalesLeadsEmail consistently ranks as one of the most cost-effective digital marketing channels for B2B companies. According to Experian, attracting a customer using email costs 20 times less than conventional channels. But email is only effective if you're able to reach prospects. If your business's email account has a bad reputation, you'll struggle to reach prospects with your messages, thus limiting the utility of this marketing channel.
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Top 5 Ways to Find New Industrial Construction Projects
Posted On May 07, 2018 by SalesLeads Inc.Here are the top 5 ways to find new industrial construction leads and projects. Try press releases, cold calling, trade magazines, get behind the wheel and industrial reports.
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5 Tips to Improve Your Follow-Up Sales Calls
Posted On April 19, 2018 by SalesLeads, Inc.It's frustrating when you spend your time and energy calling a B2B prospect, only for him or her to reject your offer. Rejections come with the territory in the sales business, but you can often convert these non-buyers into customers by making follow-up sales calls. If a prospect was busy when you initially called, for instance, following up with him or her at a later date may yield a sale.
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Email vs Cold Calling for B2B Sales: Which Is Best?
Posted On April 18, 2018 by SalesLeads, Inc.Should you use email or cold calling to contact your B2B company's prospects and pitch your product or service? As you may already know, email involves the use of digital messages sent to a prospect's email address. These messages can range from full-length articles to one-sentence sales pitches.
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