Marketing

  • Email Marketing Analytics: What to Look For

    Posted On January 04, 2018

    Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.

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  • How to Generate B2B Leads Using YouTube

    Posted On January 02, 2018

    With more than 1.5 billion monthly users, YouTube is the world's largest platform for publishing online videos. With such an unparalleled reach, it's become a powerful tool for business-to-business (B2B) marketers. Regardless of what you sell or offer, your company's target audience probably uses YouTube. So, consider the following tips to generate more B2B leads using YouTube.

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  • Using Google Remarketing to Generate More B2B Sales

    Posted On December 29, 2017

    Most seasoned marketers are familiar with Google AdWords, a popular pay-per-click (PPC) platform that's owned and operated by the search engine giant. Using AdWords, you can create ads that appear in Google's search results. When someone searches for one of your keywords (you get to choose them), they'll see your ad. Here's the thing: you aren't charged for displaying ads. You are only charged when someone clicks them.

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  • Struggling to Generate Conversions Through Direct Marketing? Read This.

    Posted On December 28, 2017

    Whether it's cold calling, warm calling, email, search engine optimization (SEO), social media, etc., direct marketing remains an effective strategy for business-to-business (B2B) sales. However, the success of direct marketing relies heavily on your response rate. If only a handful of users respond to your marketing campaigns, you won't generate many sales or conversions (if any). As a B2B marketer, you must optimize your approach to achieve a high level of success.

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  • B2B Email Marketing Metrics You Need to Track

    Posted On December 26, 2017

    Seasoned business-to-business (B2B) marketers know the importance of using email in their marketing strategy. According to a study conducted by Experian, email marketing is 20 times more cost effective than traditional media. Furthermore, once you have a prospect's email address, you can continue to send him or her emails for as long as they remain subscribed to your newsletter. But if you plan on using email to generate more sales or leads, you should track the following metrics.

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  • 7 B2B Marketing Statistics That You Need to Know

    Posted On December 22, 2017

    As a business-to-business (B2B) marketer, it's important to familiarize yourself with B2B trends; otherwise, you'll get left in the dust by your competitors. In this post, we're going to reveal some critical statistics about B2B marketing and where it's headed.

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  • How to Scale Your B2B Lead Generation Strategy

    Posted On December 20, 2017

    Want to generate more business-to-business (B2B) leads? Whether your company sells a product or service (or both), you need high-quality leads to succeed. Without them, you'll probably experience a low conversion rate -- and that means doing more work for fewer sales. There are ways to scale B2B lead generation, however, some of which we're going to discuss in this blog post.

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  • 6 B2B Digital Marketing Trends That You Need to Know

    Posted On December 18, 2017

    Business-to-business (B2B) digital marketing is constantly changing. Some techniques that work today may no longer work tomorrow. As a result, B2B marketers need to familiarize themselves with the latest trends to stay ahead of the game. So, what kind of B2B digital marketing trends can you expect to see more of?

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  • Why B2B Sales Teams Need Account-Based Marketing

    Posted On December 17, 2017

    Are you using account-based marketing (ABM) to reach new business-to-business (B2B) prospects and generate more sale? Also known as key account marketing, ABM is a methodology in which a company or salesperson strategically targets prioritized accounts with personalized, customized marketing messages. Rather than using the same marketing message for all accounts, for instance, B2B salespersons can create custom-tailored messages for high-value accounts.

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  • The Do's and Don'ts of B2B Content Marketing

    Posted On December 13, 2017

    According to the Content Marketing Institute (CMI), less than one-third of business-to-business (B2B) marketers have a documented content marketing strategy. Unfortunately, this is a serious mistake, as content marketing consistently ranks as one of the most cost effective forms of promotion. If you're planning to engage in B2B content marketing, however, there are a few things you should know to increase your chances of success.

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