Marketing

  • The Power of User-Generated Content in B2B Marketing

    Posted On February 28, 2018

    Content creation and distribution has become a top priority among business-to-business (B2B marketers. According to HubSpot, nearly one-third of B2B marketers have a documented content marketing strategy. Unlike outbound marketing techniques, content marketing attracts clients and customers naturally using high-quality, targeted content. If you're planning to use content marketing in your B2B marketing strategy, though, you should consider seeking user-generated content.

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  • Improve and Streamline Your Sales Cadence With Market Intelligence

    Posted On February 27, 2018

    According to a study conducted by SiriusDecisions, 65% of companies say their sales reps exhaust too much time and resources on non-sales-related activities like manual data entry. When sales reps become bogged down with tedious and time-consuming tasks, it creates a sluggish sales cadence.

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  • Using Google AdWords to Drive High-Quality Commercial Construction Leads

    Posted On February 21, 2018

    Are you using Google AdWords to attract B2B commercial construction leads? If not, you should. AdWords is Google's pay-per-click (PPC) marketing platform that allows business owners and marketers to create custom ads that are displayed alongside the search results page. When a prospect searches for a keyword related to your business's products or services, they'll see your ad.

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  • How to Create a B2B Video Marketing Strategy

    Posted On February 19, 2018

    If video isn't a part of your B2B marketing strategy, you won't be able to capture the millions of users who watch online video. So, how do you create an effective B2B video marketing strategy?

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  • Convincing a B2B Prospect to Make the Switch

    Posted On February 16, 2018

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing with business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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  • 5 Tips to Optimize Your Landing Page for More Leads

    Posted On February 15, 2018

    Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.

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  • 7 Traits of Highly Successful B2B Marketers

    Posted On February 12, 2018

    Successful business-to-business (B2B) marketers usually share some common traits. These traits help define their work, differentiating them from their lesser-successful counterparts

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  • 6 Common B2B Marketing Myths Debunked

    Posted On February 07, 2018

    Not everything you read or hear about business-to-business (B2B) marketing is true. Unfortunately, this misinformation leads many B2B marketers down the wrong path. To help clear up some of this confusion, we're going to debunk six of the most common B2B marketing myths.

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  • 6 ROI-Killing Mistakes B2B Marketers Make

    Posted On February 05, 2018

    The single most important metric for business-to-business (B2B) marketing is return on investment (ROI). If you generate a low ROI, you should reevaluate your marketing strategy. While many factors can bring down your ROI, here are some of the top ROI-killing mistakes made by B2B marketers.

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  • How to Grow Your B2B Email List

    Posted On February 02, 2018

    Email marketing consistently ranks as one of the top channels for business-to-business (B2B) marketing. This low-cost, permission-based marketing strategy often yields huge results for B2B marketers. However, the success of a B2B email marketing campaign relies heavily on the number of subscribers you have. If you only have a small list of a dozen or so subscribers, you'll struggle to sell your product or service. So, consider the following tips to grow your B2B email list.

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