Marketing

  • Food and Beverage Industry News and Planned Industrial Project Reports - May 2020 Recap

    Posted On June 07, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 67 new planned Food and Beverage industry projects tracked during the month of May. The following are selected highlights on new Food and Beverage industry construction news.

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  • Industrial News and Planned Industrial Construction Projects - May 2020 Recap

    Posted On June 06, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 421 new planned industrial projects tracked during the month of May. Planned industrial project activity increased by 3% from the previous month. The following are selected highlights on new industrial construction news and project opportunities throughout North America.

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  • 5 Strategies to Sell More Construction Equipment

    Posted On June 03, 2020 by Evan Lamolinara

    The global construction equipment market is currently valued at $192 billion, according to data from Statista. However, the market is expected to grow in response to new countless new private and government-sponsored construction projects. This, of course, is good news for suppliers of construction equipment. With more companies and organizations looking to develop, there's a growing demand for construction equipment. If you want to capitalize on this trend, you should follow the tips listed below.

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  • 6 Critical Telecommunications Equipment Online Marketing Mistakes

    Posted On June 02, 2020 by Vince Antoine

    The Internet is an invaluable tool that telecommunications equipment companies can use to promote their products and services. While traditional offline methods offer a limited, local reach, the Internet does not. Using online marketing, you can reach prospects throughout the world, allowing for a more effective and efficient marketing campaign. In order for it to be successful, however, you'll need to avoid the following mistakes.

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  • Productivity Hacks for Forklift Dealers

    Posted On June 01, 2020 by Evan Lamolinara

    Just because you work for eight hours a day doesn't necessarily mean that all eight hours are productive. As a forklift dealer, however, productivity is a fundamental metric of success. If you aren't productive, you'll exhaust more energy while generating fewer sales leads and sales in return. So, how can you improve your productivity levels?

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  • Average Revenue Per Account (ARPA): Why You Should Be Tracking This Metric

    Posted On May 28, 2020 by Evan Lamolinara

    How much money do your B2B company's accounts typically spend in a given period? Some accounts will obviously spend more than others. Key accounts, for instance, are high-value accounts with deep pockets, so they naturally spend more than other accounts. Rather than blindly guessing account expenditures, however, you should consider tracking your B2B company's Average Revenue Per Account (ARPA).

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  • How to Bypass Spam Filters When Cold Emailing B2B Buyers

    Posted On May 27, 2020 by Vince Antoine

    Cold emailing is a time-tested sales tactic that involves sending commercial emails to prospective buyers with whom you've had no prior contact. If you know a prospective buyer's email address, you can send him or her a cold email. In this cold email, you can introduce yourself while explaining what your B2B company does.

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  • As the Trade Show Sales Leads Channel Disappears, Others are Found or Re-Discovered

    Posted On May 26, 2020 by Cherise Kennerley

    Trade shows have had a long history of ups and downs. About 25 years ago, trade shows were all the rage. Companies would send multiple people, aisleways were packed and there were so many trade shows to choose from, you could be gone every day of the year, and maybe you’ll hit them all. Exhibitors would walk out with stacks of business cards. It would take sales and marketing a long time to follow up, just to find those precious few that would turn into sales.

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  • Crafting the Virtual Presentation

    Posted On May 25, 2020 by Cherise Kennerley

    Last week, the Observer posted an article how Facebook and Google are allowing most employees to work from home permanently. Facebook even said it will begin taking job applications for remote positions later in 2020. The pandemic taught us one thing for sure: we can adjust to working from home and we can be just as productive…and even more productive as a result. What has been a challenge is taking a new opportunity and selling it from start to finish remotely.

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  • What Is a Buyer Persona In B2B Sales?

    Posted On May 21, 2020 by Evan Lamolinara

    Have you heard of buyer personas? They've become an increasingly popular tool used by B2B sales reps in recent years. According to some studies, nearly half of all B2B sales reps use buyer personas. It allows them to use highly relevant, as well as targeted, sales activities that ultimately results in increased sales. Before you can start using buyer personas, though, you must first understand how they work.

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