Marketing

  • 5 Social Selling Statistics You Can't Ignore

    Posted On September 30, 2019 by Evan Lamolinara

    Social media isn't used strictly for sharing personal messages with friends and family members. Over the past decade, it's become an increasingly powerful marketing and sales channel for B2B companies. If your sales team has been reluctant to include social selling in your B2B company's outreach strategy, look no further than the five following statistics to discover the benefits it offers.

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  • Mobile Marketing: How to Reach B2B Companies that are Moving Locations Using Mobile Solutions

    Posted On September 27, 2019 by Evan Lamolinara

    What percentage of your moving company's sales come from mobile users? With mobile device usage on the rise -- about 96% of Americans own some type of cellphone, according to a Pew Research Center Survey -- you can't ignore this audience in your moving company's sales efforts. When promoting your moving company's products or services on digital channels, strive to reach more mobile or cell phone users. Doing so will allow you to tap into this ever-growing audience, resulting in higher sales leads. In this post, we're going to reveal several effective marketing strategies to reach more mobile users.

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  • 7 Ways to Foster Buyer Loyalty in the Floor Coating Industry

    Posted On September 26, 2019 by Evan Lamolinara

    How loyal are your company's floor coating buyers? Buyer loyalty, or lack thereof, plays an essential role in sales revenue. When buyers are loyal, they'll stay with your floor coating company while making multiple subsequent purchases in the future. Disloyal buyers, on the other hand, may purchase a single product or service, after which they'll leave your floor coating company for a competitor. It's frustrating when you lose a buyer to a competitor, but the good news is that you can foster buyer loyalty with your floor coating company's audience by following these tips.

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  • 5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

    Posted On September 23, 2019 by Evan Lamolinara

    Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

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  • Convincing a B2B Prospect to Make the Switch

    Posted On September 19, 2019 by Evan Lamolinara

    Business-to-business (B2B) customers are often loyal to a single company. Maybe they've been doing business with the company for the past five years, or perhaps they simply don't have the purchasing authority to make decisions. Regardless, it's difficult for B2B marketers to convince prospects to switch companies. This doesn't necessarily mean that it can't be done, however. With the right approach, you can convince prospects to choose your company instead of a competitor's.

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  • Tips to Improve Sales Team Productivity

    Posted On September 18, 2019 by Evan Lamolinara

    Even if your sales team currently has a steady stream of new sales leads, chances are there's room for improvement – there's always room for improvement. By optimizing your sales team for greater productivity, you'll reap the benefits of more revenue or a smaller headcount. So, how exactly can you improve your sales team's productivity? Here are 5 tips. I'm sure you've heard these before. However, have you made any changes? Are there any additional adjustments you can make to improve it even more? Let's take another look.

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  • Fall Trade Show Season – How to Maximize Your Investment in a Trade Show

    Posted On September 18, 2019 by Evan Lamolinara

    Trade show season is upon us and everyone is hoping it will produce the quantity and quality of leads needed to close out the year and build a backlog for 2020. In order for that to happen, we need to discuss how to best prepare and use all of the offerings provided by the show producers. Let’s begin with the obvious. The trade show booth.

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  • 7 Reasons B2B Sales Pipeline Is Running Dry (And How to Fix It)

    Posted On September 17, 2019 by Evan Lamoliara

    Are you struggling to keep your B2B company's sales pipeline full? Regardless of what products or services your B2B company sells, you probably know the importance of maintaining a full sales pipeline. It provides sales reps with leads in various stages of their purchasing journey, whom sales reps can nurture into buyers. When a sales pipeline runs dry, though, sales reps are left with few or no leads to whom they can pitch your B2B company's products or services. Regardless of what your B2B company sells or offers, you should try to identify the reason why your sales pipeline is running dry. Below are seven common reasons for a dry sales pipeline and how to fix it.

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  • Sales Managers: How to Coach Your B2B Company's Sales Team

    Posted On September 16, 2019 by Evan Lamolinara

    How motivated is your sales team? If a sales rep isn't motivated, he or she's productivity will be low resulting in few sales leads and closes. At the same, unmotivated sales reps are often responsible for low buyer satisfaction. They fail to respond to a buyer's questions in a timely manner, and when they do respond, the answers are less than satisfactory. If you are a sales manager or responsible for the overall revenue generation for the company, there are several steps you can take to motivate your sales team and avoid these otherwise common problems.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - AUGUST 2019 Recap

    Posted On September 13, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 191 new planned Distribution and Supply Chain industry project opportunities tracked during the month of August. Planned industrial project activity within the sector decreased by 3% from the previous month, and is down 31% YTD from the previous year.

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