Marketing

  • 10 Ways to Step Up Your Forklift Company's Video Marketing Strategy

    Posted On January 28, 2019 by SalesLeads, Inc.

    Is your forklift company using video to connect with prospects and nurture them through the sales process? Statistics show that 77% of material handling sales reps say video is an effective content marketing tool, with 81% of companies currently using it in their overall marketing and sales efforts. But there's a right way and a wrong way to use video marketing to promote your forklift company. If you're struggling to generate conversions with video, consider the following 10 tips to step up your forklift company's video marketing strategy.

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  • Do Personalized Emails Really Matter for Accounting Firms Sales?

    Posted On January 17, 2019 by SalesLeads, Inc.

    Creating personalized emails for your accounting firm's sales strategy takes time. You must first research the recipient, after which you can include meaningful and relevant information in your emails to which he or she can relate. Unless you've used personalized emails before, though, you might be wondering if they are really worth it. As a sales rep, you probably have countless other tasks to perform in your day-to-day operations, such as sourcing new leads and nurturing existing leads through the sales process. But personalized emails can pay off in several ways, some of which are revealed below.

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  • How to Create an Effective Industrial Contractor Sales Pipeline That Converts Leads Into Customers

    Posted On January 16, 2019 by SalesLeads, Inc.

    Selling a B2B product or service requires a different approach than selling a B2C product or service. With your company's target audience being other industrial businesses, you'll have to work a little harder to convince them that your product or service is a smart financial investment. Otherwise, they'll move on, never to be seen or heard from again. This is where a sales pipeline comes into play. With a sales pipeline, you can segment leads, prospects, referrals, sales-qualified leads (SALs) and customers, allowing you, the contractor, to nurture them through the sales process. But how do you create an effective B2B sales pipeline that converts leads into customers exactly?

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  • 5 Bad Sales Habits You Need to Break

    Posted On January 15, 2019 by SalesLeads, Inc

    Selling robotics and engineering services is an art that requires the right planning, execution and mindset. You must essentially convince a prospect that your company's robotics systems are worth the price at which it's sold. Only then will you capitalize on this opportunity by generating a sale. But many sales reps struggle because they take the wrong approach. Specifically, the following habits can hurt your chances of generating sales.

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  • 10 Tips for a Successful Structured Cabling Sales Cadence

    Posted On January 14, 2019 by SalesLeads, Inc

    Although there are exceptions, most buyers for structured cabling won't make a purchase during the first communication with your company's sales team. According to Salesforce, it takes an average of six to eight communications to generate a lead, and even then your sales team must still nurture the lead to convert them into a paying customer. You'll have an easier time converting prospects, however, using the right sales cadence.

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  • How to Streamline Your Sign Company's Appointments with Prospects

    Posted On December 27, 2018 by SalesLeads, Inc.

    It's not uncommon for facility managers, plant managers or maintenance managers to schedule appointments to communicate with a supplier. Rather than buying your industrial sign company's products or services immediately, for example, they'll set a specific date and time to talk with one of your company's sales reps so that they gain a better understanding of the product or service. According to ZoomInfo, the average B2B sales rep schedules nearly two dozen appointments with prospects each day, 72.3% of which become verified sales opportunities. Whether your company schedules fewer or more appointments, though, you should follow these tips to streamline the process and increase your company's productivity.

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  • How to Streamline Your B2B Company's Material Handling Cold Calling Strategy

    Posted On December 26, 2018 by SalesLeads, Inc.

    How much time does your material handling company spend cold calling prospective buyers? Even with the advent of digital and online sales channels, many material handling companies such as forklift, aerials, conveyors, AGV, AGC still use cold calling as part of their overall buyer outreach strategy. It's an easy, inexpensive way to promote a product or service to prospective buyers. But not all cold calls will result in a sale. On the contrary, a study cited by HubSpot found that just 1% of cold calls lead to an appointment, and even fewer result in a sale. You can still use cold calling to sell your company's products or services, but you should consider streamlining this tactic so that it doesn't consume all your material handling company's time and resources.

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  • The Truth About What Facility Buyers Want From Telecommunications Equipment Vendors

    Posted On December 24, 2018 by SalesLeads, Inc.

    Running a successful telecom equipment company isn't easy. Whether you sell a product, a service or both, you must reach prospective buyers with your marketing messages and convince them to make a purchase. Because telecom equipment buyers consist of other business owners, executives and professionals, however, many are reluctant to make a purchase, especially if they haven't used your company in the past. By understanding what telecommunications equipment buyers really want, however, you can create a more effective promotional strategy that drives sales for your telecom equipment company.

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  • 5 Tips to Sell More Leases for B2B Commercial Construction Equipment

    Posted On December 21, 2018 by SalesLeads, Inc.

    Not all commercial construction companies purchase their equipment. Because of the high cost of bulldozers, excavators and other equipment, many companies prefer to lease them instead. If you run a B2B company that sells lease contracts for B2B commercial construction equipment, you should target these companies using these five following tips. Doing so will help you secure more lease contracts, thereby boosting your own company's revenue.

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  • Is Cold Emailing an Effective Sales Tactic for Systems Integrators?

    Posted On December 19, 2018 by SalesLeads, Inc.

    Most sales reps have heard of cold calling -- it's one of the most common strategies used by system integrators to sell their products or services. However, a sales strategy that's often overlooked is cold emailing. Like cold calling, it involves communicating with a potential customer with whom you've had no previous content. The difference is that cold calling involves calling potential customers, whereas cold emailing involves emailing them. So, is cold emailing an effective B2B sales tactic, or should you focus your sales efforts on other strategies?

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