Marketing

  • 7 Tips for HVAC Companies Using Account-Based Selling

    Posted On April 25, 2019 by SalesLeads, Inc.

    If you're looking to generate more sales for your HVAC company, you should consider account-based selling. Upon hearing the term "account-based selling," some sales reps assume it means selling to specific accounts, but this isn't necessarily true. Account-based selling actually refers to a sales strategy in which each prospective buyer is treated like a unique market. Rather than approaching all buyers with the same sales pitch, for example, you can use account-based selling to customize your approach, allowing for higher conversion rates. To succeed with account-based selling, though, you should follow these seven tips.

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  • 10 Tips to Streamline Your Telecom Equipment Company's Lead Generation Strategy

    Posted On April 22, 2019 by SalesLeads, Inc.

    Are you struggling to keep your telecom equipment company's pipeline full of high-quality leads? Countless telecom equipment companies rely on leads to sell their products or services. According to Deloitte’s 2019 Telecommunications Industry Outlook there are specific revenue opportunities that are taking shape due to the 5G wireless technologies.

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  • What Is a Sales Pipeline? And Why Does It Matter to Waste Removal Companies?

    Posted On April 22, 2019 by SalesLeads, Inc.

    Maintaining a full sales pipeline will help your waste removal company succeed by providing your sales reps with a steady flow of leads in various stages of the purchasing process. But unless you're familiar with it, you might be wondering what a sales pipeline is and how exactly it can benefit your waste removal company. In this post, we're going to break down the term "sales pipeline," revealing everything you need to know about this strategic B2B sales tool.

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  • Is Video Marketing an Effective Tactic for Office Furniture Companies?

    Posted On April 16, 2019 by SalesLeads, Inc.

    Video marketing has become a common tactic used by countless companies to reach their target audience and promote their products or services. By creating and sharing relevant videos, office furniture companies can attract prospective customers and increase their sales revenue. While the benefits of video marketing for B2C companies is apparent, you might be wondering how it fares for office furniture office furniture companies. You can conduct your experiments on video marketing to gauge its effectiveness for your office furniture company, but we've listed a few key benefits below.

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  • 5 Cold Calling Myths for Packaging Equipment Companies You Shouldn't Believe

    Posted On April 12, 2019 by SalesLeads, Inc.

    There's a lot of misinformation on the subject of cold calling, which can lead packaging equipment sales reps down the wrong path. Whether you currently use cold calling to pitch your packaging equipment’s products or services, or if you're thinking about it in the near future, you should avoid falling victim to these myths. Below are five of the most common cold calling myths, especially for packaging equipment companies.

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  • A Beginner's Guide to the 7 Steps of Selling to Companies Needing to Relocate, Expand or Renovate their Facilities

    Posted On April 09, 2019 by SalesLeads, Inc.

    Whether you're a new or seasoned sales rep, you might be wondering what a relocation, expansion or renovation sales cycle for facilities consists of. While different B2B companies use their own unique approach to selling products or services, most follow a similar sales cycle consisting of seven steps. From prospecting to following up with the customer, each of these seven steps is critical in selling to relocating, expanding or renovating companies. For a brief overview of the seven steps, keep reading.

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  • 8 Reasons Your Moving Company’s Sales Cycle Is Long (And How to Fix It)

    Posted On March 28, 2019 by SalesLeads, Inc.

    The length of your moving company's sales cycle can affect its level of success. A long sales cycle means you'll have to spend more time, energy and money communicating with prospects and nurturing them into customers. If you have a short sales cycle, on the other hand, you can sell to more customers using the same amount of resources.

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  • The Dos and Don'ts of Building an Email List for Your Lighting Company

    Posted On March 18, 2019 by SalesLeads Inc.

    Email remains one of the leading channels used by commercial and office companies to promote their products and services. But if you're thinking about using email in your lighting company's sales strategy, you'll need to build a list of prospects' email addresses. Below are several important dos and don'ts of building a commercial and office email list. By applying these tips to your email marketing strategy, you'll experience greater success with your lighting company's sales efforts.

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  • The Complete Guide to Email Marketing for Industrial Construction Companies

    Posted On March 13, 2019 by SalesLeads, Inc

    There are dozens of ways for B2B industrial construction companies to connect with prospective customers, but email consistently ranks at the top. It's simple, easy to use and highly effective at reaching prospects. Unfortunately, some B2B industrial construction companies take the wrong approach when using email. They send the same generic emails to all prospects, only for it to drive few or no sales. If you're experiencing a similar problem, read the following guide on how to perform email marketing for B2B industrial construction companies.

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  • How to Build a Trustworthy Brand for Your Structured Cabling Company

    Posted On March 12, 2019 by SalesLeads, Inc.

    The level of trust buyers have with your structured cabling company will influence the amount of sales you generate. According to a report cited by SmallBizTrends, the most trusted structured cabling companies in 2018 generated the most profits.

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