Marketing

  • How Staffing & Recruiting Companies Can Streamline their Email Marketing Strategy

    Posted On September 24, 2018 by SalesLeads, Inc.

    Email consistently ranks as one of the most popular marketing channels for staffing companies. In fact, statistics show that nearly six in 10 B2B marketers rank email as the marketing channel that offers the highest return on investment (ROI). Using this digital marketing strategy, you can attract new prospects such as finance & legal offices or healthcare and technology companies, nurture existing prospects, build a stronger and deeper brand and more.

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  • Are Your B2B Sales Goals SMART for Waste Removal?

    Posted On September 12, 2018 by SalesLeads, Inc.

    If you are a waste removal company and your B2B company relies on sales to generate revenue, you'll need to create goals. The right goals act as a roadmap to success, giving your company the direction it needs to succeed. But you shouldn't create just any goals. Rather, you should create SMART sales goals for your waste removal company.

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  • 8 Tips to Close More B2B Industrial Construction Equipment Sales

    Posted On September 12, 2018 by SalesLeads, Inc.

    Sales reps for B2B industrial construction equipment companies know the importance of closing sales. It takes time, money and resources to acquire targeted sales leads. If you're unable to convince a prospect to make a purchase, however, it's not going to help your company succeed. Thankfully, there are ways to close more B2B industrial construction equipment sales, including the seven methods listed here.

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  • How to Create an Effective Industrial Lead Form on Your Website

    Posted On September 11, 2018 by SalesLeads, Inc.

    An industrial website is one of the most effective channels on which to acquire air compressor leads. Using your company's website, you can attract manufacturing, automotive, pharmaceutical and even oil / gas prospects and encourage them to enter their contact information. And once you've acquired a prospect as a lead, you can reach out to him or her to pitch your offer. But if you're thinking about turning your industrial company's website into a lead magnet, you should follow these tips to create an effective industrial lead form that drives real results.

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  • Are Moving Companies Making These B2B Sales Follow-Up Mistakes?

    Posted On September 10, 2018 by SalesLeads, Inc.

    Not every B2B prospect will buy your product or service during the initial conversation. It often takes several contacts to convince a prospect to make a purchase. One study found that the average moving company sale requires five follow ups. In many cases, a sales rep may have to contact a prospect seven or more times to make a sale. While following up with prospects is important, though, it’s best to use the right approach. If you're guilty of making the relocation sale follow-up mistakes described here, you'll struggle to convert prospects into paying customers.

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  • How to Prevent Stale Combustion or HVAC Leads and Achieve Greater Sales Success

    Posted On August 30, 2018 by SalesLeads, Inc.

    There'a almost always a delay from when a combustion or HVAC company acquires a lead to when a sales rep for the company actually contacts the lead. It might be as short as just a few minutes -- meaning the industrial sales rep contacts the prospect just minutes after receiving his or her information -- or it could be as long as several days, months or even a year. Waiting too long to contact a burner, chiller or HVAC lead is a big mistake that could cost your combustion or HVAC company sales. Therefore, you should try to prevent and manage stale leads to achieve greater success with your company's operations.

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  • 4 Ways to Optimize Your Network Service and/or Equipment Company’s Sales Process

    Posted On August 29, 2018 by SalesLeads, Inc.

    If your network service or network equipment company is suffering from low sales, maybe it’s time to reevaluate your sales process. It's no secret that the success of a B2B company is measured in the number of sales it generates as well as the total dollar amount of those sales. And if your company suffers from low sales, it will struggle to stay afloat while allowing your competitors to increase their market presence in the process. You can optimize your network service or network equipment company's sales process, however, in the four following ways.

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  • 5 Tips to Improve Your Industrial Sales Productivity

    Posted On August 29, 2018 by SalesLeads, Inc.

    Just because an industrial sales rep clocks eight hours a day, it doesn't necessarily mean that he or she is 100 percent productive for all eight hours. According to the Bureau of Labor Statistics (BLS), U.S. workers are only productive for about two hours and 53 minutes per day. While low productivity hurts all companies, it's particularly detrimental for industrial sales companies. There are ways to improve B2B sales productivity, however, including the following.

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  • 10 Industrial Blogging Tips to Attract More Leads

    Posted On August 28, 2018 by SalesLeads, Inc.

    Blogging has become a leading digital marketing tactic for attracting industrial leads. From industrial construction equipment suppliers to commercial builders and software developers, countless industrial companies use a blog to attract high-quality leads. In fact, a report published by Search Engine People found that 86% of B2B companies are blogging. If you're thinking about starting a blog to attract industrial leads, though, you should follow these 10 tips to get the best results from your blogging efforts.

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  • 6 Things to Avoid When Cold Calling Industrial Companies

    Posted On August 27, 2018 by SalesLeads, Inc.

    Cold calling remains one of the most popular B2B marketing and sales strategies for industrial contractors. Even with inbound strategies like content marketing, many industrial contractors prefer cold calling. It's a time-tested, effective tactic that can send countless new customers to your company. But there are a few things you should avoid doing when cold calling industrial prospects, including the following.

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