Marketing

  • Are You Using Your Office Furniture Lead Data to Its Fullest Potential?

    Posted On November 02, 2018 by SalesLeads Inc

    Acquiring high-quality office furniture leads is only half the battle. While essential to your company's long-term success, it's what you do with those leads that matters most. Companies that fail to take action with their office furniture leads will generate fewer sales than their counterparts. So, what steps can you take to effectively use your office furniture lead data to its fullest potential?

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  • How RFPs Works for Commercial Construction Companies

    Posted On November 01, 2018 by SalesLeads, Inc.

    Commercial construction companies often compete to secure contracts by bidding on a developer's project. The developer essentially asks commercial construction companies how much they are willing to accept, as a payment, to build their desired building or otherwise complete their desired project. Known as a request for proposal (RFP), it's one of the most common ways in which general contractor’s contracts are secured, especially when initiated by a government institution. So, if you operate a commercial construction company, you should familiarize yourself with the process of an RFP so that you can beat your competitors and secure more general contracting contracts.

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  • Low-Cost Ways to Attract High-Quality Leads for the Industrial Air Filtration & Pollution Control Company

    Posted On October 31, 2018 by SalesLeads Inc

    How much does your company spend on average to attract a pollution control and air filtration lead? Depending on the traffic source, your company may pay anywhere from $10 to $200 per lead. Unfortunately, the high cost of pollution control leads often prevents companies from growing and expanding their operations. There are ways, however, to acquire high-quality air filtration leads for little or no cost.

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  • Inbound vs Outbound Marketing: Which Is Best for Signage Companies?

    Posted On October 30, 2018 by SalesLeads, Inc.

    Marketing is essential to the success of facility signage companies. Defined as the act of promoting and selling products or services (or both), it connects signage companies with their intended audience…facilities. If a commercial sign company doesn't market its products or services, they'll probably experience few or no sales. This is because marketing spreads the word about the signage company and what it offers, thereby educating prospects and encouraging them to make a purchase. But there are different types of marketing strategies, nearly all of which can be categorized as either inbound or outbound. So, what's the difference between inbound and outbound marketing, and which strategy is right for your commercial signage company?

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  • 10 Tips to Optimize Your Industrial Chemical Company’s Lead Generation Form

    Posted On October 30, 2018 by SalesLeads, Inc.

    A steady source of high-quality leads is essential to your chemical company's success. But if you rely on an online form to generate leads, you should optimize it for a high conversion rate. By making a few small changes to your chemical company's lead generation, you'll generate more leads with less effort. And with more leads, you'll achieve higher sales and greater success.

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  • 4 Common Reasons Contractors Fail with Cold Calling

    Posted On October 29, 2018 by SalesLeads, Inc.

    Even with the advent of inbound marketing strategies, cold calling remains one of the most popular promotional methods used by contractors. Not to be confused with warm calling, it specifically involves calling prospects with whom you've had no prior contact. And while cold calling can undoubtedly be effective at reaching prospects and converting them into customers, many contractors fail when using this strategy for the following four reasons.

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  • Exploring the Stages of a Typical Material Handling Sales Cycle

    Posted On October 26, 2018 by SalesLeads, Inc.

    It can take more than a half-dozen communications between a material handling sales rep and a prospect to generate a sale. Plant and facility managers are naturally more hesitant to buy products and services than consumers. They must selectively choose products and services that are useful and valuable to their own company. And if you don't project the value and utility of your company's products or services, prospects probably won't buy them. The first step to boosting your material handling company's sales, however, is understanding the different stages in a typical B2B sales cycle. While no two material handling companies are the same, most use a similar sales cycle that consists of several basic stages.

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  • 5 Common Mistakes Electrical Contractors Make When Calling Prospects

    Posted On October 25, 2018 by SalesLeads Inc

    Even in the age of the internet and social media, calling remains one of the most effective communication channels for selling electrical products or services. Whether cold calling or warm calling, it offers a simple yet effective way for electrical contractors to reach prospects with their offers. Unfortunately, many electrical contractors are guilty of making the following mistakes when calling prospects.

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  • How to Generate B2B Commercial Construction Leads on LinkedIn

    Posted On October 23, 2018 by SalesLeads, Inc.

    Facebook isn't the only social media network where you can attract high-quality B2B leads for your commercial construction business. Although it generates the most traffic -- more than 2.2 billion unique visitors each month -- there are other, more effective social media networks for this purpose. LinkedIn, for example, is designed specifically for businesses and professionals, so it offers a higher level of versatility for B2B lead generation. If you're thinking about using LinkedIn to generate B2B leads for your commercial construction business, though, there are a few things you should know.

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  • 10 Tips to Attract Higher-Quality Air Compressor Leads

    Posted On October 23, 2018 by SalesLeads, Inc

    It's not the number of air compressor sales leads you attract that matters most. It's the quality of those leads. Unfortunately, many sales reps selling air compressors focus strictly on boosting their numbers. They assume that more leads will result in more sales. While the number of air compressor leads a company attracts can affect its sales, lead quality is a far more influential factor in air compressor sales success. This is why it's important for sales reps to target and attract high-quality leads.

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