Marketing

  • 10 Pay-Per-Click (PPC) Advertising Tips for Moving Companies

    Posted On November 26, 2019 by Evan Lamolinara

    There are dozens of ways to promote your moving company's products or services online in order to generate sales leads, some of which include the use of social media, email, search engine optimization (SEO) and pay-per-click (PPC) advertising. Of all those methods, PPC advertising often yields the highest return on investment (ROI). Available through platforms such as Google Ads and Bing Ads, it offers a simple pricing model in which you are charged per ad click. While PPC advertising may sound easy enough, though, you should follow a few basic tips to maximize your ROI when using this method to promote your moving company's products or services to generate sales leads.

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  • 5 Essential B2B Lead Qualification Tips

    Posted On November 19, 2019 by Evan Lamolinara

    Statistics show only about 27% of B2B companies qualify their sales leads. Sometimes it's an assumption that sales and marketing make when a sales lead comes in, for instance, from the website. We assume they read the website. We assume they understood. So therefore, when they fill out the form it should be ready for a fast sales cycle and close. Not so fast. It's still important to go through the process and ask the right questions in order to qualify the sales lead. What do you need to know?

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  • Over-Relying on Customers to Make Up the Shortfall for Revenue

    Posted On November 19, 2019 by Evan Lamolinara

    What if sales had sold all they could to their customers? What happens when customers stop responding to your marketing efforts because they already purchased it? Especially at the end of the year, we turn to customers to help close the revenue gap. What if this time, there’s just simply not enough?

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  • Are Leads Not Responding to Your B2B Company's Emails?

    Posted On November 18, 2019 by Evan Lamolinara

    What's the response rate of your B2B company's emails? Statistics show B2B buyers prefer to communicate with vendors by email over any other channel, including phone and website contact forms. Just because you send an email to a lead or prospect, however, doesn't necessarily mean he or she will respond to it. The good news is there are ways to improve email response rates and achieve greater success with your B2B company's email marketing strategy.

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  • 10 Content Marketing Tips to Turbocharge Sales Lead Generation

    Posted On November 18, 2019 by Evan Lamolinara

    Content marketing has become a cornerstone strategy used by B2B companies to both attract new sales leads and nurture existing sales leads into customers. By publishing high-quality content that's aligned with the interests of your B2B company's audience, you'll experience greater success. But there's a right way and a wrong way to perform content marketing. For the best performance, consider the 10 following content marketing tips, all of which help your B2B company succeed.

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  • Budget: The Leading Reason for B2B Sales Objections

    Posted On November 18, 2019 by Evan Lamolinara

    What's the leading reason for B2B sales objection? Prospective buyers may decline to purchase a product or service for a variety of reasons. However, a Chorus report found that more prospective buyers object sales offers because of budget than any other reason. If you own a B2B company, or if you're simply a sales rep, you must tackle these objections head-on to increase your chances of converting prospective buyers into paying customers. While you can't change a prospective buyer's budget, there are ways to address and overcome budget-related objections.

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  • Top 7 B2B Sales Challenges (And How to Overcome Them)

    Posted On November 17, 2019 by Evan Lamolinara

    As a B2B sales rep, you'll face a myriad of challenges when trying to sell your B2B company's products or services. While some of these challenges are minor, others are more severe. And if you don't address these challenges directly, you'll struggle to generate any meaningful amount of sales. Below, you'll learn about the seven top B2B sales challenges and how to overcome them.

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  • 5 B2B Twitter Mistakes to Avoid in Marketing Commercial Office Furniture

    Posted On November 12, 2019 by Evan Lamolinara

    Are you using Twitter to connect with commercial office furniture leads and prospects? While most commercial office furniture sales reps recognize the value of Facebook and LinkedIn, many overlook Twitter. Twitter, however, is one of the most popular social media networks, you shouldn't discount its value as a commercial office furniture marketing and sales tool. But when using Twitter to promote your company, you should avoid making the five following mistakes.

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  • 9 Important Key Performance Indicators (KPI) for Janitorial Sales and Marketing Professionals

    Posted On October 31, 2019 by Evan Lamolinara

    Are you tracking the right key performance indicators (KPIs)? Some B2B companies pay little or no attention to KPIs. Instead, they focus their time and attention strictly on generating sales. While sales volume itself is a KPI, there are several other KPIs that can help you create a more effective, as well as successful, B2B company. So, what KPIs should you track for B2B sales and marketing exactly?

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  • The #1 Reason Air Compressor Companies Fail at Email Marketing

    Posted On October 31, 2019 by Evan Lamolinara

    Email has become one of the leading channels used by air compressor companies to connect with potential buyers. Unfortunately, statistics show three in four B2B emails never get opened. They may reach the intended recipient's inbox, but once here, they sit unopened. It's disheartening when you invest your time and energy into creating an email, only for the recipient to never see or read it. By understanding why recipients don't open your emails, though, you can optimize your email marketing strategy appropriately.

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