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Dont Make These 5 Email Marketing Mistakes
Posted On September 27, 2016 by Robert SmithIf you have a small list consisting of 50 or fewer prospects' addresses, then it's perfectly fine to reach out manually. However, most companies have large lists consisting of thousands of emails addresses, in which case you should automate the process with software. Using marketing automation software or even a simple ESP tool to automate your email marketing will save you time and resources, allowing you to focus on other lead generation tasks.
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3 Things to do Before Engaging with a New Sales Lead
Posted On September 23, 2016 by Evan LamolinaraSo, you've harvested hundreds of B2B sales leads, and now you're faced with the task of following up with those prospects to see if they are interested in your company's products or services. Harvesting leads is only half the battle. Unless you actively engage those leads, it's not going to translate into revenue. But there are a few things you should do before attempting to contact a sales lead.
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Are you Targeting the Right B2B Prospects?
Posted On September 21, 2016 by Robert SmithIf you're struggling to create significant reveue growth, perhaps you should take a closer look at the prospects whom you are targeting. Matching your products and/or services with the right audience is critical to achieving a high conversion rate. Attempting to sell engagement rings to married men and women, for instance, isn't going to work. Rather, you should target newly engaged couples who are looking to tie the knot. Of course, that's just one simple example of smart prospect targeting.
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Email Marketing: How to Lower Your Bounce Rate
Posted On September 19, 2016 by Robert SmithRegardless of your business's niche or industry, there's no denying the fact that email is an effective marketing platform. But if you're struggling with a high email bounce rate, perhaps you should re-evaluate your database strategy. A high bounce rate will ultimately hinder your ability to generate more sales leads and conversions. So, what steps can you take to lower your email bounce rate?
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B2B Lead Generation in the Age of Digital Marketing
Posted On September 19, 2016 by Robert SmithCompanies that sell business-to-business (B2B) services and/or products can benefit from digital marketing in several ways. Unlike traditional marketing, digital marketing can offer near-instant results. So once you launch a new campaign, you can generate sales leads and quickly impact revenue. But that's just one reason why B2B companies should embrace digital marketing.
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5 Rules for Nurturing Your B2B Sales Leads
Posted On September 08, 2016 by Robert SmithNot every prospect to whom you pitch your products or services will convert into a paying customer – and that's okay. Sales is a number's game, meaning the more you pitches you make, the more conversions and leads you'll generate. While it's doubtful that every sales lead will convert into a paying customer, you can greatly increases your chances of success through lead nurturing. Here are a few tips to think about when nurturing your B2B sales leads
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Simple B2B Lead Generation Tips
Posted On September 06, 2016 by Robert SmithLead generation is a critical step in running a successful business-to-business (B2B) company. If your company sells a product or service to other businesses, you'll need to generate qualified leads; otherwise, you'll waste valuable time, money and resources promoting your products or services to the wrong audience. Thankfully, there are some simple ways for B2B companies to generate more leads, some of which we're going to discuss in today's blog post.
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Tips For Organically Growing Your Email Marketing List with Targeted Leads
Posted On September 02, 2016 by Robert SmithEmail marketing offers a cost-effective way for B2B companies to promote their products and services. While most forms of advertising yield a single sale when “successful,” you can often generate multiple sales from the same customer or client via email. However, you'll first need to build a decent-sized list with targeted sales leads, which is something we're going to discuss in today's blog post.
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New to Inside Sales? Here's a few tips
Posted On August 31, 2016 by Robert SmithThere are certain things that only “inside” business-to-business (B2B) salespeople know. Unfortunately, this means new and inexperienced salespersons are at a disadvantage. But we're going to even score by revealing some of the trade secrets to B2B lead generation.
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Lead Generation Tips: How To Convert Your Sales Leads Faster
Posted On August 29, 2016 by Robert SmithTargeting the right prospects is critical to B2B revenue growth. If an audience has little-to-no interest in your products or services, you'll face an uphill battle trying to generate new sales leads. On the other hand, if an audience IS interested in your products or services, you'll have an easier time engaging with them. Here's a few quick tips for converting your B2B leads to paying customers.
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