Marketing

  • Industrial Sales and the Art of Closing the Deal

    Posted On May 27, 2016 by Robert Smith

    So, you've nurtured a prospect into potentially buying your industrial products or services and now you're faced with the task of closing the sale. Lead nurturing offers several benefits for salespersons, including the shorter sales cycles, improved cross-merchandising and up-selling effectiveness, and improved customer satisfaction. However, these benefits only hold true if you are able to close the sale and convert the prospect into a paying customer.

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  • Low Cost Methods for Creating More Customer Loyalty

    Posted On May 26, 2016 by Robert Smith

    Does your business sell an industrial construction service and/or equipment? If so, you should focus your efforts on buying loyal customers to boost sales while reducing customer acquisition costs in the process.

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  • Lead Generation Tips: Digital Marketing

    Posted On May 26, 2016 by Robert Smith

    The landscape of marketing and advertising has evolved dramatically over the past decade. No longer are traditional methods of promotion like TV and radio commercials the most cost-effective. If you're struggling to acquire new customers for your business, you'll need to focus on digital marketing mediums.

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  • Tips for Qualifying Your Moving Leads

    Posted On May 14, 2016 by Robert Smith

    As a salesperson for office relocation services, you'll want to reach out to as many prospects as possible. The more prospects with whom you make contact, the more qualified leads you'll generate. Rather than doing all of the talking during your cold calls, however, you should sit ask them questions to gain a better perspective on their needs. No two office relocation projects have the exact same needs, which his why it's important to size them up during your cold calls. Here's a short list of some of the essential questions you should ask office relocation prospects.

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  • Telemarketing Tips for Generating More B2B Leads

    Posted On May 14, 2016 by Robert Smith

    Telemarketing remains one of the most effective platforms on which to promote a B2B product or service. Whether you are selling a forklift, office furniture, or an enterprise level software, you should pick up the phone to call prospective customers. Granted, not every prospect you call is going to be qualified but telemarketing is a numbers game, meaning the more calls you make the more leads you'll generate.

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  • Lead Generation Tip: Improve Your Email Delivery Rates

    Posted On May 14, 2016 by Robert Smith

    There are dozens of different ways to promote your product or service to prospective B2B clients, including both inbound and outbound lead generation techniques. However, the single most cost-effective marketing platform is email. Once you've acquired the email addresses of prospective customers, you can nurture them through the sales funnel with email. And furthermore, you can generate multiple sales off a single prospect, attesting to the power of email marketing.

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  • Outside-the-Box Lead Generation Ideas for Moving Companies

    Posted On May 14, 2016 by Robert Smith

    There are more than 27 million small businesses operating in the United States, according to the Bureau of Labor Statistics (BLS). When a business owner makes the decision to relocate, he or she will usually seek the services of a commercial moving company. As such, commercial moving has become a major industry that continues to grow larger with each passing year. But how exactly do you generate more leads for your commercial moving service?

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  • How to Really Add Value on Your Next Sales Call

    Posted On May 06, 2016 by Robert Smith

    What's the conversion rate of your sales calls? Even if it's attracting customers and generating sales, there's always room for improvement. The good news is that you can boost the effectiveness of your sales calls by adding value to them. According to an article published by SellingPower, a salesperson's skill can add up to 50% to the perceived value of the product or service, sometimes even more. So, what steps can you take to add value to your industrial sales calls?

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  • 5 Tips for Generation More Office Relocation Leads

    Posted On May 05, 2016 by Robert Smith

    Business owners and office managers are often hesitant to purchase from salespeople, believing that their sole purpose is to make a sale at all costs necessary. So when making cold calls, as well as follow-up calls, be genuine in your approach. Don't just use the same pitch, but instead show a little personality in your marketing calls. Being genuine will encourage prospects to purchase your office relocation services.

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  • Using Imagery to help Sell Industrial Services

    Posted On May 05, 2016 by Robert Smith

    We've all heard it before: a picture is worth a thousand words. A single image can convey an entire story, eliminating the need for long text. But pictures can also be used as a lead generation tool. To learn more about the power of imagery and how to incorporate it into your sales process, keep reading.

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