Marketing

Lead Generation Tip: Nurture Your Sales Leads

So, you've harvested or otherwise acquired a list of prospects; now you're faced with task of trying to convince those prospects to buy your company's products or services. You'll need to gradually nurture your sales leads to convert them into paying customers.

Get More B2B Leads From Your Website

If you aren't aren't focusing on turning your website into a lead generation machine, then you are missing out on one of the most effective ways to increase conversions. With a well designed and frequently updates website, you can capture generate more sales leads. But you'll want to optimize your website for conversions by following these tips.

3 Quick Email Marketing Tips to Help Generate More Sales Leads

Email remains one of the most cost-effective lead generation tools. Unlike traditional forms of advertising, you can continue to market the same prospect multiple times with email. So instead of generating a single sale off a prospect, you have an opportunity to create a long term relationship by creating top of mind awareness. In order for email to work, however, you'll need a relatively large list of prospects' addresses. Today, we're going to reveal some helpful tips on how to automate email prospecting for industrial sales.

Common Lead Generation Mistakes That Could Be Costing You Revenue Growth

Lead generation is your companies lifeblood. However, many organizations struggle with feedling new, sales qualified leads to their sales and marketing teams. According to a recent survey by B2B Magazine, nearly 60% of B2B sales and marketing leaders consider generating more leads as their biggest challange. Here a few tips to improve your results.

Case Study: Custom Lead Generation

Industrial Sales Tip: Boosting Revenue With Service Plans

Selling service and maintenance plans for industrial and construction equipment is a highly effective way to boost revenue. If a company buys a new forklift or piece of packaging equipment, for instance, it may also be interested in a service plan. Doing so ensures the equipment will operate efficiently throughout its lifetime. And should any problems arise, the servicing company will usually fix them. This helps to create logical reasons for additional customer "touches" past sale; which will ensure that your company is in the know of any upcoming sales opportunites.

Lead Generation Tip: 6 Ways to Get More Out of Your Email Marketing

Email marketing has proven to be one of the most effective way to generate more sales leads. Studys have shown that the ROI on email marketing averages around 40:1. If you do not already have an email markeitng strategy, you should begin working on one now. However, if you are looking for way to improve the effectiveness your emial campaigns, read through these quick tips to help generate more leads.

5 Productivity Tips for Your Commercial Moving Sales Team

Ask any business-to-business (B2B) salesperson and he or she will likely agree: optimizing your productivity is critical to generating sales. So if you're a commercial moving service salesperson, check out some of the following tips to improve your productivity.

How To Create a Sense of Urgency with Your B2B Leads

Limited-time offers are an effective way to encourage prospective customers to take action now rather than later. In the world of B2B sales, any purchase is a big decision, which is why many prospects are reluctant to sign a sales contract and hand over their financial information. Unfortunately, this inaction makes it difficult for salespersons to generate sales. But there are several ways to overcome this hurdle, one of which involves using a limited-time offer.

4 Offline Lead Generation Strategies To Consider

The advent of the Internet has opened up the doors to a whole new world of marketing and advertising opportunities. Companies can now engage with their target audience on social media, participate in community discussions on various forums, and build a website to create greater brand recognition. But even with these new methods of promotion, there are certain offline techniques that remain effective. So, which offline advertising techniques can help your company generate B2B sales leads?