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Add Lead Nurturing to Your Industrial Sales Process
Posted On June 28, 2017 by Robert SmithNot every business-to-business (B2B) lead will convert into a customer. According to Marketing Sharpa, you're luck if you get only 1 in 5 of your sales leads convert. So, why aren't B2B leads converting and how can you solve this problem?
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How to Generate More B2B Sales Leads on Your Website
Posted On June 26, 2017 by Robert SmithA website is a powerful tool that can help business-to-business (B2B) companies generate more sales leads -- but only if it's optimized properly. Far too many companies toss up a generic website, only to question why it's not generating any B2B leads. Maybe the design is bad, or perhaps your target audience doesn't know about it. Regardless, there are certain steps you can take to optimize your company's website so it generates more leads.
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Content Marketing Metrics You Should Track
Posted On June 23, 2017 by Evan LamolinaraDo you use content marketing to attract new prospects to your business? Regardless of what exactly your business offers -- a product, service, etc. -- high-quality content can help you reach your goals. When you publish high-quality content that's relevant to your target audience, prospects will find your business more easily and view your company as a thought leader, adding credibility. And this almost always translates into more conversions.
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Tips for Improving the Quality of Your Inbound Sales Leads
Posted On June 19, 2017 by Robert SmithVerifying your sales leads is an important step in selling a business-to-business (B2B) product or service. In a perfect world, all of your leads would be 100% accurate without any discrepancies. Unfortunately, this isn't always the case. It's not uncommon for companies to receive erroneous lead riddled with the wrong information. And if the prospect's information isn't right, you won't be able to use the lead effectively in your marketing and sales strategy. So, how do you verify B2B leads to ensure they are correct?
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Cold Calling Best Practices for B2B Sales Success
Posted On June 14, 2017 by Robert SmithWhile many business-to-business (B2B) salespersons have transitioned towards "inbound marketing" techniques, cold calling remains a time-tested, effective way to acquire new prospects and generate more sales leads. But if you're thinking about cold calling prospects, you should follow the tips listed below to create a stronger connection.
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Lead Generation Tip: Optimize Your B2B Email Lists
Posted On June 11, 2017 by Robert SmithEmail marketing consistently ranks as one of the most cost-effective lead generation strategies for B2B sales organizations. Once you have a customer or prospect's email address, you can continue sending him or her promotional material for as long as they remain subscribed. However, you should optimize your B2B email list for a stronger response, which we're going to explain in this blog post.
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New SalesLeads Feature: "Data On Demand"
Posted On June 08, 2017 by Evan LamolinaraEnaging with high priority accounts and decision makers just got a lot easier. Find companies, decision makers, and direct contact information with 4 clicks of your mouse.
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Planned Healthcare Project Activity Recap - May 2017 Recap
Posted On June 05, 2017 by Robert SmithSalesLeads' experienced research team identified 103 new planned medical and healthcare construction projects during the month of May 2017. Below are a few of highlights on major projects throughout the United States and Canada.
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How to Find Topics that Will Engage Your B2B Prospects
Posted On June 04, 2017 by Robert SmithIf you keep up with our blog, you probably know the importance of content marketing. Whether your company sells to consumers or professionals (or both), you can attract prospects and generate more B2B leads by publishing high-quality content. But where exactly do you find topics to write about? If you're struggling to come up with topics for your content marketing efforts, check out the following sources listed below.
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Planned Commercial Office Project Activity - May 2017 Recap
Posted On June 02, 2017 by Robert SmithSalesLeads' experienced research team identified 485 new, planned commercial office relocation, expansion, new construction, and renovation projects during the month of May 2017. Below are a few of highlights on major projects throughout the United States.
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