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The 6 Key Elements of Effective Email Prospecting
Posted On November 17, 2016 by Robert SmithEmail is a highly effective platform for prospecting new sales leads and generating more sales. Whether you sell a product or service (or both), you should integrate email into your overall strategy. To reap the full potential of this platform, however, you should include the following ingredients in your sales prospecting emails.
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Lead Generation Tip: Email Newsletter Basics
Posted On November 09, 2016 by Robert SmithAn email newsletter is an effective platform on which to generate more B2B sales leads. If a prospect is interested in your content, he or she will sign up for your newsletter. Once you have the prospect's email address, you can send them relevant, high-quality content, along with the occasional promotional content to advertise your B2B product or service. For more tips on how to attract leads using an email newsletter, keep reading.
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5 Common Reasons Why Companies Struggle to Generate More B2B Leads
Posted On November 07, 2016 by Evan LamolinaraGenerating new B2B sales leads can be challanging. Decision makers are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to acquire B2B leads.
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4 Email Marketing Tips to Convert More Sales Leads
Posted On November 04, 2016 by Robert SmithB2B lead generation and prospect nurturing requires a different approach than business-to-consumer (B2C). Your prospects will expect you to understand their challanges and have unique solutions to fix them. Being that your target audience is other businesses, you'll have to adjust your approach accordingly; otherwise, you may struggle to generate new sales leads. So if you're struggling with B2B lead generation, try using the following email marketing strategies listed below.
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Generate More B2B Sales Leads with these Digital Marketing Tips
Posted On November 03, 2016 by Robert SmithDigital marketing offers several benefits over “offline” marketing. Being that nearly everyone uses the Internet, this platform allows companies to promote their business-to-business (B2B) products or services to a larger audience and engage with better qualified prospects. Check out the following B2B digital marketing strategies that will help generate more B2B sales leads.
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How Customized Lead Generation Can Drive Revenue Growth
Posted On November 01, 2016 by Robert SmithWhether your company sells a product, service or both, your team needs high-quality B2B leads to succeed. There are dozens of options for generic sales data, and list services in the market today; but your team will get bogged down with false records, and poor targeting. Instead, you'll need to source data on accurate and precision targeted prospects that you can nurture into new clients. Customized lead generation can help by connecting you with the right prospects, and here's how.
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Why Do Many Companies Struggle to Convert B2B Sales Leads?
Posted On October 26, 2016 by Robert SmithAcquiring business-to-business (B2B) sales leads requires a different approach than standard business-to-consumer (B2C) leads. B2B sales and marketing professionals are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to generate and more convert B2B leads.
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Lead Generation Tip: How to Maintain a Clean B2B Prospect Database
Posted On October 20, 2016 by Robert SmithSo, you've collected a decent amount of B2B prospects' email addresses? There's no denying the fact that email is a cost-effective platform on which to promote products and services. It's faster and more convenient to send promotional emails as opposed “paper” promotional material via traditional mail. As such, companies usually spend less money acquiring B2B sales leads and generating revenue through email as opposed to traditional mail. But if you want to maximize the effectiveness of email as a promotional platform, you'll want to clean up your list on a regular basis.
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Sales Productivity Mistakes that can Kill Lead Generation Efforts
Posted On October 19, 2016 by Robert SmithSales management should constantly work to optimize their approach for greater productivity from their sales team. There's an old saying, “work smarter, not harder,” which holds true in sales. By using the approach, you can generate more B2B sales leads with less work. But you'll want to avoid making the following lead generation and productivity-killing mistakes.
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5 Simple B2B Inside Sales Tips
Posted On October 17, 2016 by Robert SmithWhile many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.
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