Marketing

  • How to Generate More Office Furniture Leads Using Twitter

    Posted On August 27, 2018 by SalesLeads, Inc.

    Are you using Twitter to attract new office furniture leads? The Big Blue Bird may fall short of LinkedIn, but with nearly 1 billion people logging in to Twitter each month, it's still a powerful social media network that can drive countless new office furniture leads to your company. If you're thinking about using Twitter for this purpose, follow these tips to boost its lead generation power.

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  • 5 Voicemail Mistakes Industrial Sales Reps Make

    Posted On August 26, 2018 by SalesLeads, Inc.

    In the busy lives of an industrial sales rep, you won't always be able to answer the phone when a client calls. Maybe you're out of the office, or perhaps you're on the phone with another client. Either way, you can send these missed calls to voicemail, allowing the caller to leave his or her name so that you can follow up. While voicemail is an excellent selling tool for industrial sales reps, you should avoid making the following mistakes when creating and using voicemail.

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  • 5 Types of Office Relocation Videos to Include in Your Marketing Strategy

    Posted On August 25, 2018 by SalesLeads, Inc.

    The internet has become a popular channel for watching videos. On YouTube alone -- the world's leading video-sharing website -- users watch approximately 5 billion videos per day, which translates into about 1 billion hours of content. Office relocation companies can use this to their advantage by making video marketing a key component of their outreach and promotional efforts. But if you're planning to use video to attract office relocation leads and generate sales, you need to create the right type of videos. While the possibilities are endless, the five following types of videos typically yield the best results for office relocation companies.

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  • Is Social Media Effective for Selling Industrial Products and Services?

    Posted On August 24, 2018 by SalesLeads, Inc

    Social media networking has taken the world by storm. According to a Pew Research Center survey, two-thirds of all adults in the United States have a Facebook account -- and that's only a single network. But is Facebook the right choice if you’re selling roofing, generators, electrical services or forklifts? There are more than a dozen social media networks, each of which targets a different demographic of users. If you run or work for a B2B company, though, you might be wondering if social media is an effective sales channel. It's certainly a great way to find news, current events and funny photos, but can you use social media to sell your company's products or services?

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  • The Dos and Don'ts of eMail Marketing for Telecom

    Posted On August 23, 2018 by SalesLeads, Inc

    Email is the preferred communication channel among most telecommunications or telecom customers. Regardless of what your company sells or to whom it sells them, incorporating email into your marketing strategy is a key tactic. It's a time-tested, effective way to reach your target audience with marketing messages, thereby driving interest, new sales, add-on sales and conversions. But to effectively use email, follow these dos and don'ts.

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  • How to Overcome Sales Stagnation in the Commercial Construction Industry

    Posted On August 08, 2018 by SalesLeads, Inc.

    The success of a commercial construction company is measured largely in the revenue generated by its sales. When you sell more products and services, your company will generate more revenue and, subsequently, become more successful. But many commercial construction companies reach a point where they are no longer able to increase their sales. Rather, their construction bid opportunities become stagnant, resulting in slow growth or even contraction. If your company is in a similar scenario, consider the following tips to overcome sales stagnation.

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  • 5 Tips to Generate More Industrial Sales Leads Using YouTube - marketing

    Posted On August 07, 2018 by SalesLeads, Inc.

    Used by more than 1.3 billion people worldwide, YouTube is the internet's leading video-sharing website. Statistics show that some 5 billion videos are watched on the platform every day. While some of these videos are designed for recreational or leisure purposes, others have commercial intent. In fact, you can use YouTube to generate high-quality industrial sales leads for your company.

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  • How to Increase Open Rates of Office Emails

    Posted On August 06, 2018 by SalesLeads, Inc.

    Open rate is a defining metric for office product or service emails. If you use email to attract leads or generate sales, you should pay close attention to open rates. Defined as the percentage of users who open your email versus those who receive it, it can mean the difference between a positive or negative return on investment (ROI). So, how can you increase the open rates of your office product or office service emails?

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  • Are You Contacting Your Material Handling Prospects at the Right Time?

    Posted On August 06, 2018 by SalesLeads, Inc.

    At what time of the day do you contact prospects in the material handling industry to pitch your company's sales offer? Some fellow industrial sales reps pay little attention to the clock, believing it has no effect on their ability to sell a product or service such as a mezzanine or conveyor system. This couldn't be further from the truth, however. Contacting prospects at the wrong time will lower your chances of scoring a meeting, sale or just picking up the phone, whereas contacting prospects at the right time will have a positive effect on your sales cycle. So, when is the best time to contact prospects with your sales offer?

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  • How to Overcome Price Objectives in the Material Handling Industry

    Posted On August 03, 2018 by Salesleads, Inc.

    One of the most common reasons why material handling prospects decide not to buy an industrial product or service is that it's too expensive. After all, industrial customers are typically business owners and upper-level executives, along with the plant manager, so they base their purchasing decisions on value and not emotion (we'll get to that later). As an industrial equipment salesperson, though, encountering price objection after price objection can be frustrating. Thankfully, there are ways to overcome these objectives and turn more industrial prospects into customers.

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