Marketing

  • Pharmaceutical Industry News and Planned Industrial Project Reports - June 2019 Recap

    Posted On July 01, 2019 by SalesLeads, Inc.

    Research by SalesLeads’ experienced industrial market research team, shows 36 new planned Pharmaceutical and Laboratory industry projects tracked during the month of June. Planned industrial project activity within the sector increased by 28% from the previous month, and is up 1% YTD from the previous year.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - June 2019 Recap

    Posted On July 01, 2019 by SalesLeads, Inc.

    Research by SalesLeads’ experienced industrial market research team, shows 70 new planned Food and Beverage industry projects tracked during the month of June. Planned industrial project activity within the sector decreased by 21% from the previous month, but is up 2.5% YTD from the previous year.

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  • B2B Email Marketing: How to Attract More Newsletter Subscribers

    Posted On June 30, 2019 by Evan Lamolinara

    Email has become one of the leading marketing channels used by sales teams in office furniture companies. According to The State of B2B Email Marketing report, over three-quarters of B2B companies currently use email to attract sales leads and generate sales. As a result, consider using email in your office furniture company's sales process. When used correctly, it can drive dozens or even hundreds of new sales leads or buyers to your office furniture company.

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  • The Complete Guide to B2B Social Media Selling for Sales Teams

    Posted On June 28, 2019 by SalesLeads, Inc.

    Social media selling has become a hot topic among B2B sales reps and sales management in recent years. As you may know, this sales tactic involves the use of social media networks like LinkedIn, Twitter and Facebook to attract and nurture leads into customers. The concept of social media selling has been around since the early days of social media itself. Now that 79% of U.S. adults have a social media profile, though, it's become a key focal point for many companies. If you're thinking about adopting a social media selling strategy to promote your B2B company's products or services, let us share a few valuable guide.

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  • Using Customer Feedback to Drive Revenue Growth

    Posted On June 20, 2019 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B marketers from industrial companies and office companies can use to improve their conversion rates and help sales managers and their sales teams generate more sales. Unfortunately, it's also something that is frequently overlooked. When you're busy finding new sales leads, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On June 19, 2019 by Evan Lamolinara

    Utilizing a sales funnel is a highly effective way to nurture B2B sales leads or prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

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  • Increase Customer Retention with these 5 Tips

    Posted On June 16, 2019 by Evan Lamolinara

    Statistics show that it costs up to five times more to acquire a new customer than to sell to an existing customer. But if you want to keep and retain your customers, you'll need to make them “loyal.” If there's a competitor who offers the same product or service, perhaps the customer will choose them instead. Creating loyal customers prevent this from happening by encouraging customers to choose your business.

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  • Using Fear of Missing Out to Drive More B2B Sales

    Posted On June 15, 2019 by Evan Lamolinara

    Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

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  • 5 Key Benefits of Automated B2B Sales Lead Nurturing

    Posted On June 15, 2019 by Evan Lamolinara

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

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  • A Formula for Successful B2B Sales Calls

    Posted On June 12, 2019 by Evan Lamolinara

    Even in today's era of digital marketing, cold calls are an effective, time-tested platform on which to sell or generate interest for a product or service. But if you want to gain any momentum with your telemarketing, follow the formula outlined below.

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