Marketing

  • How to Craft a Unique Selling Proposition (USP) That Drives Your Company's Lighting Sales

    Posted On May 12, 2020 by Evan Lamolinara

    Making the initial contact with a prospective B2B buyer is only half battle when selling a product or service. Whether you contact the prospect by phone, email, direct mail or other methods, you must then convey the value of your B2B company's product or service. Prospects typically won't purchase a product or service unless they believe it's valuable and can benefit their respective business. While not all prospects whom you contact will make a purchase, you can increase your chances of getting a sale by crafting the right unique selling proposition (USP).

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  • Industrial News and Planned Industrial Construction Projects - April 2020 Recap

    Posted On May 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 408 new planned industrial projects tracked during the month of April. Planned industrial project activity increased by 2% from the previous month. The following are selected highlights on new industrial construction news and project opportunities throughout North America.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - April 2020 Recap

    Posted On May 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 214 new planned Distribution and Supply Chain industry project opportunities tracked during the month of April. Planned industrial project activity within the sector increased by 18% from the previous month. The following are selected highlights on new Distribution Center and Warehouse construction news.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - April 2020 Recap

    Posted On May 08, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 114 new planned Industrial Manufacturing industry projects tracked during the month of April. The following are selected highlights on new Industrial Manufacturing industry construction news.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - April 2020 Recap

    Posted On May 08, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 64 new planned Food and Beverage industry projects tracked during the month of April. The following are selected highlights on new Food and Beverage industry construction news.

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  • What Is Lead Velocity in B2B Sales?

    Posted On May 07, 2020 by Evan Lamolinara

    Have you come across the term "lead velocity" when researching B2B sales tips and tactics? If so, you might be wondering what it means. While most B2B sales reps are familiar with leads, many are unfamiliar with lead velocity. Nonetheless, lead velocity is a useful metric for gauging your B2B company's ability to generate leads. To learn more about lead velocity, including what it means and why it's important, let's get started.

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  • 9 Reasons Prospective Buyers Aren't Opening Your Sales Emails

    Posted On May 06, 2020 by Evan Lamolinara

    Do you use email as a sales lead generation tool to connect with prospective B2B buyers? According to Backlinko, over three-fourths of all B2B companies use email in their sales cycle. It's an effective, low-cost sales lead generation tactic that requires minimal effort. If prospective buyers aren't opening your sales emails, though, you'll need to evaluate your strategy to determine why.

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  • The Conversion-Driving Power of Video Marketing for B2B Suppliers

    Posted On May 05, 2020 by Evan Lamolinara

    To maximize your B2B company's sales revenue, you should consider using video marketing. Regardless of what exactly your B2B company sells, video marketing can help. It's become an increasingly popular form of digital marketing that offers long-term value, all with little work on your behalf. If you're on the fence about video marketing, keep reading to learn more about its conversion-driving power for B2B suppliers.

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  • How to Introduce Yourself When Cold Calling B2B Buyers

    Posted On May 04, 2020 by Evan Lamolinara

    Do you use cold calling to generate B2B sales? Assuming you target qualified leads, it can have a substantial impact on your B2B company's sales revenue. According to one study, nearly six in 10 C-level executives to communicate with B2B vendors and suppliers by phone. Because cold calling specifically involves calling leads with whom you've had no prior contact, however, you must quickly introduce yourself while explaining the reason for your call. So, what's the best way to introduce yourself when cold calling B2B buyers for sales purposes?

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  • The Dangers of Low-Quality Industrial Sales Leads: What You Should Know

    Posted On May 01, 2020 by Evan Lamolinara

    Not all industrial sales leads are made equal. As a sales rep, you're probably aware that some industrial sales leads are more likely to convert than others. You may spend countless hours trying to convert an industrial sales lead, all to no avail, whereas other sales leads may voluntarily purchase your industrial sales company's products or services with little or no work on your behalf. While allowing a few low-quality industrial sales leads to dilute your industrial company's database may sound harmless, it's a serious problem that can jeopardize your industrial company's success in several ways.

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