Video is an untapped resource that many business-to-business (B2B) companies overlook. Granted, creating and promoting videos consumes resources, but it's usually worth the investment. According to a study cited by Forbes, 59% of B2B executies prefer watching video instead of reading text. Therefore, you B2B salespersons should use video to reach these coveted decision-makers.
Read MoreSelling construction equipment requires a different approach than selling traditional consumer goods. With your target audience being other business owners and professionals, you'll need to adjust your approach accordingly. So, if you're looking to sell more construction equipment, consider the following six tips.
Read MoreEmail remains one of the most cost-effective marketing channels for business-to-business (B2B) companies. Once you've acquired a prospect's email address, you can continue to send him or her promotional messages for as long as they remain subscribed. So, while other marketing channels may only yield a single sale per customer, email can generate multiple sales from each customer.
Read MoreThe right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.
Read MoreSocial media offers an invaluable source of leads and sales for business-to-business (B2B) companies. Some people assume that it's only consumers who use social media, but this isn't necessarily true. The truth is that business owners, professionals and even organizations themselves use social media on a daily basis. As a provider of B2B products or services, you should leverage the power of social media to connect with your target audience. Thankfully, there are several steps you can take to boost engagement on social media.
Read MoreClick-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.
Read MoreThe right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.
Read MoreOf all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.
Read MoreIndustrial construction expenditures in the United States are expected to reach $1.5 trillion by 2020, according to a report by MarketResearch. Researchers cite several factors attributing to this growth, including the development of e-commerce fulfillment centers and changing dynamics in the energy industry. As the construction market grows, however, it offers new opportunities for construction suppliers to expand their operations and reach new customers.
Read MoreBusiness-to-business (B2B) salespersons often focus on their sales efforts on decision-makers, such as top-level executives. In doing so, however, they overlook some of the lower-level employees of a prospect's company: the gatekeepers. If a salesperson isn't able to get past the gatekeeper, he or she won't be able to reach the company's decision-maker, let alone effectively sell their product or service.
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