Marketing

  • Cancellation of Trade Shows Have Sales, Marketing & Owners Pursuing Unexplored Lead Generation Channels

    Posted On April 25, 2020 by Evan Lamolinara

    This isn’t an easy time for anyone. Like everyone, we hope this is a rare occurrence and that this will end sooner rather than later. However, we still need to deal with the reality of what’s in front of us. The benefits of being in sales, marketing or a business owner is that we’re creative and resourceful. And right now, we certainly need to be. The shelter in place order has taken out one of our sources for lead generation: trade shows.

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  • Selling to C-Level Executives: What You Should Know

    Posted On April 23, 2020 by Evan Lamolinara

    You can't expect a prospective B2B buyer to purchase your B2B company's products or services unless he or she has purchasing authority. Low-level workers typically can't make purchases on behalf of their business. Rather, it's the C-level executives who tend to have purchasing authority. If you're planning to target C-level executives with sales offers, though, there are a few things you should know.

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  • 9 Tips on How to Research Leads Before a Sales Call

    Posted On April 22, 2020 by Evan Lamolinara

    Many industrial sales reps make the mistake of immediately calling sales leads after securing their information, believing it offers the greatest chance of generating a sale. Generally speaking, the sooner you make initial contact with a lead, the better. If you wait too long, the sales lead may purchase products or services from one of your industrial competitors. With that said, you should still take the time to research sales leads before calling them. By following these tips, you'll gain a better understanding of the unique needs of your industrial company's leads, which you can use to customize your sales call.

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  • How to Improve B2B Sales Productivity When Working From Home

    Posted On April 21, 2020 by Evan Lamolinara

    Not all B2B sales reps work from a commercial office. In recent years, many have begun performing some or all of their work from home. According to the U.S. Bureau of Labor Statistics (BLS), in fact, 24% of all workers in the United States work from home. As a B2B sales rep, though, working from home poses several challenges, one of which is trying to stay productive. If this sounds familiar, you should consider the following tips to improve your B2B sales productivity when working from home.

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  • What Is AIDA In Industrial Maintenance Sales?

    Posted On April 20, 2020 by Evan Lamolinara

    Have you heard of AIDA? Short for "Attention, Interest, Desire and Action," it's become a hot topic among industrial maintenance sales reps. It shows the steps that a typical buyer from the moment he or she becomes aware of a product to the time he or she purchases the product. By utilizing AIDA, industrial maintenance sales reps can gain a better understanding of how prospective buyers move through their sales pipeline.

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  • 10 Tips to Keep Your Janitorial Company's Lead Data Secure

    Posted On April 16, 2020 by Evan Lamolinara

    Over the past few years, state governments have been taking a more aggressive approach towards protecting the privacy of their residents. California, for instance, passed the California Consumer Privacy Act (CCPA), whereas Maryland recently proposed a similar bill that would mirror the privacy rights of the CCPA. With privacy laws now in effect, it's important for B2B companies to take some basic precautions when managing lead data. Below are 10 tips to keep your B2B company's lead data safe and secure.

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  • The Beginner's Guide to LinkedIn Lead Gen Forms

    Posted On April 15, 2020 by Evan Lamolinara

    Do you use LinkedIn to generate industrial sales leads? Being that it's designed specifically for business owners and professionals, LinkedIn is an invaluable marketing channel for industrial companies. Statistics even show that B2B companies generate more sales leads on LinkedIn than any other channel. To take full advantage of LinkedIn's lead-generating power, though, you must familiarize yourself with the social network's Lead Gen Forms.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - March 2020 Recap

    Posted On April 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 175 new planned Distribution and Supply Chain industry project opportunities tracked during the month of March. Planned industrial project activity within the sector increased by 4% from the previous month. The following are selected highlights on new Distribution Center and Warehouse construction news.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - March 2020 Recap

    Posted On April 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 70 new planned Food and Beverage industry projects tracked during the month of March. The following are selected highlights on new Food and Beverage industry construction news.

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  • Industrial News and Planned Industrial Construction Projects - March 2020 Recap

    Posted On April 13, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 407 new planned industrial projects tracked during the month of March. Planned industrial project activity decreased by 7% from the previous month. The following are selected highlights on new industrial construction news and project opportunities throughout North America.

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