Marketing

  • B2B Lead Magnets You Need to Be Using

    Posted On June 26, 2018 by Salesleads Inc

    Generating high-quality leads for marketing is an essential step in the B2B sales process. This article explores some of the top B2B lead magnets marketing can use for attracting high-quality leads and helping companies succeed.

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  • 5 Tips to Keep Your B2B Sales Pipeline Full

    Posted On June 25, 2018 by Salesleads Inc

    An empty B2B sales pipeline will only hinder your success as a sales rep. Sales reps use salesleads inc office identified projects to help fill the sales pipeline. Quality contact names, phone numbers and email addresses in the office industry.

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  • The 5 Biggest B2B Sales Challenges

    Posted On June 24, 2018 by Salesleads Inc.

    As a B2B sales reps, you'll probably encounter a variety of sales challenges in your daily operations. While some of these sales challenges are minor have little or impact on your performance, others are more severe and can hinder your ability to generate sales. So, what are the biggest B2B sales challenges that you need to be aware of?

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  • GDPR Compliance: What B2B Companies Should Know

    Posted On May 31, 2018 by SalesLeads, Inc

    Is your company prepared for the General Data Protection Regulation (GDPR) rollout? On May 25, 2018, the European Union (EU) will begin to enforce this wide-reaching piece of legislation. And as a B2B company, it could impact the way in which you collect and use customers' and prospects' data. Rather than turning a blind eye to the GDPR, you should educate yourself on this legislation and how to comply with it.

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  • How to Use Twitter for B2B Lead Generation

    Posted On May 29, 2018 by SalesLeads, Inc.

    Are you using Twitter to generate new B2B leads for your company? Originally launched July 2006 by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams, Twitter is a social media network that focuses on short, concise messages known as tweets. Users can create tweets for their followers and the world to see, making this platform an effective marketing tool for B2B companies. However, there are a few things you should know about B2B lead generation using Twitter.

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  • What Is Lead Scoring in B2B Sales?

    Posted On May 28, 2018 by SalesLeads, Inc.

    Lead generation is a critical step in the B2B sales process. Before you can sell a product or service, you must first find someone who's potentially interested in it. But once you acquire a prospective buyer's information, you should consider scoring it. Known as B2B lead scoring, it's a useful tactic for increasing conversion rates and improving overall sales efficiency.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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  • 8 Tips to Build Trust and Confidence in B2B Sales

    Posted On May 24, 2018 by SalesLeads, Inc

    Trust, or lack thereof, plays an important role in the B2B sales process. If a prospect doesn't trust your company or have confidence in its ability to deliver what it offers, he or she probably won't buy your product or service. This is especially true for new customers. Convincing a prospect to make that first, initial purchase is often the hardest because they aren't familiar with your company. There are ways to build trust and confidence in B2B sales, however, including the 8 tips listed here.

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  • B2B Sales: How to Get Past the Gatekeeper

    Posted On May 18, 2018 by SalesLeads, Inc.

    When conducting sales calls, you'll probably encounter a company's gatekeeper rather than a decision-maker. Gatekeepers include receptionists, interns and administrative assistants, many of whom are tasked with answering the phone and directing those calls to the appropriate person.

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  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

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