Sales

  • How to Overcome Price Objections When Selling Commercial Construction Equipment

    Posted On January 29, 2019 by SalesLeads, Inc.

    It's frustrating when a sales rep for a commercial construction equipment supplier invests his or her time and energy to find a prospect, only for the prospect to reject their offer because of price. Commercial construction equipment isn't cheap, with full-sized excavators costing anywhere from $100,000 to a half-million dollars. As a result, many prospects reject sales offer because of price. As a sales rep, you can't change the mind of every prospect who objects your offer because of price, but there are ways to deal with this otherwise common objection and score more commercial construction equipment sales.

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  • How to Streamline Your Sign Company's Appointments with Prospects

    Posted On December 27, 2018 by SalesLeads, Inc.

    It's not uncommon for facility managers, plant managers or maintenance managers to schedule appointments to communicate with a supplier. Rather than buying your industrial sign company's products or services immediately, for example, they'll set a specific date and time to talk with one of your company's sales reps so that they gain a better understanding of the product or service. According to ZoomInfo, the average B2B sales rep schedules nearly two dozen appointments with prospects each day, 72.3% of which become verified sales opportunities. Whether your company schedules fewer or more appointments, though, you should follow these tips to streamline the process and increase your company's productivity.

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  • How to Streamline Your B2B Company's Material Handling Cold Calling Strategy

    Posted On December 26, 2018 by SalesLeads, Inc.

    How much time does your material handling company spend cold calling prospective buyers? Even with the advent of digital and online sales channels, many material handling companies such as forklift, aerials, conveyors, AGV, AGC still use cold calling as part of their overall buyer outreach strategy. It's an easy, inexpensive way to promote a product or service to prospective buyers. But not all cold calls will result in a sale. On the contrary, a study cited by HubSpot found that just 1% of cold calls lead to an appointment, and even fewer result in a sale. You can still use cold calling to sell your company's products or services, but you should consider streamlining this tactic so that it doesn't consume all your material handling company's time and resources.

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  • The Truth About What Facility Buyers Want From Telecommunications Equipment Vendors

    Posted On December 24, 2018 by SalesLeads, Inc.

    Running a successful telecom equipment company isn't easy. Whether you sell a product, a service or both, you must reach prospective buyers with your marketing messages and convince them to make a purchase. Because telecom equipment buyers consist of other business owners, executives and professionals, however, many are reluctant to make a purchase, especially if they haven't used your company in the past. By understanding what telecommunications equipment buyers really want, however, you can create a more effective promotional strategy that drives sales for your telecom equipment company.

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  • 5 Tips to Sell More Leases for B2B Commercial Construction Equipment

    Posted On December 21, 2018 by SalesLeads, Inc.

    Not all commercial construction companies purchase their equipment. Because of the high cost of bulldozers, excavators and other equipment, many companies prefer to lease them instead. If you run a B2B company that sells lease contracts for B2B commercial construction equipment, you should target these companies using these five following tips. Doing so will help you secure more lease contracts, thereby boosting your own company's revenue.

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  • Is Cold Emailing an Effective Sales Tactic for Systems Integrators?

    Posted On December 19, 2018 by SalesLeads, Inc.

    Most sales reps have heard of cold calling -- it's one of the most common strategies used by system integrators to sell their products or services. However, a sales strategy that's often overlooked is cold emailing. Like cold calling, it involves communicating with a potential customer with whom you've had no previous content. The difference is that cold calling involves calling potential customers, whereas cold emailing involves emailing them. So, is cold emailing an effective B2B sales tactic, or should you focus your sales efforts on other strategies?

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  • How to Bring Prospects Back to Your Janitorial Company‚Äôs Lead Form

    Posted On December 18, 2018 by SalesLeads, Inc

    Attracting high-quality leads is essential to the success of your janitorial company. But what happens when a prospect exits your lead form without completing it? While most B2B companies would simply write off the prospect as a lost lead, there are ways to bring prospects back to your lead form and convert them into a valuable lead. If your janitorial company uses an online lead form, consider the following strategies to attract more returning visitors and generate more leads.

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  • 10 Construction, Expansion, or Relocation Projects Marketing Trends to Watch in 2019

    Posted On December 03, 2018 by SalesLeads, Inc.

    How will your B2B company's marketing strategy change in 2019? Using the exact same approach as previous years isn't recommended. While some B2B marketing tactics will likely continue to attract customers and drive sales, the beginning of a new years means new, more effective techniques will emerge. To achieve the greatest success for your company, you should familiarize yourself with the following 10 B2B marketing trends to watch in 2019.

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  • Vertical vs Horizontal Sales for Security Companies: What's the Difference?

    Posted On November 30, 2018 by SalesLeads, Inc.

    Security companies that sell a product or service can typically be classified as either vertical or horizontal. Upon hearing these terms, it's difficult to surmise what they mean. But from small single-person-owned security companies to global-operating Fortune 500 security companies, they can all be classified as either vertical or horizontal. Today, we're going to break down these terms, revealing the fundamental differences between vertical and horizontal security companies and how they operate.

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  • How to Generate Telecom Equipment Leads Using Facebook Ads

    Posted On November 29, 2018 by SalesLeads Inc.

    Generating high-quality telecom equipment leads is one of the biggest challenges faced by telecommunications companies. Without leads, telecom sales reps won't have anyone to whom to pitch their product or service. While there are dozens of channels where you can generate high-quality telecom leads, Facebook Ads consistently ranks at the top. It's a powerful, versatile advertising platform that can connect your telecommunications equipment company with users who are interested in buying your products or services.

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