Sales

  • The Do's and Don'ts of B2B Content Marketing

    Posted On December 13, 2017

    According to the Content Marketing Institute (CMI), less than one-third of business-to-business (B2B) marketers have a documented content marketing strategy. Unfortunately, this is a serious mistake, as content marketing consistently ranks as one of the most cost effective forms of promotion. If you're planning to engage in B2B content marketing, however, there are a few things you should know to increase your chances of success.

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  • Digital Marketing Strategies to Generate B2B Leads

    Posted On December 05, 2017

    According to HubSpot's State of Inbound report, generating traffic and leads is the single biggest marketing challenge faced by companies. While generating leads is important for all companies, it's particularly important for those in business-to-business (B2B) sales. Without leads, you'll struggle to convert "new" prospects into paying customers. Thankfully, though, you can generate more B2B leads by using the following digital marketing strategies.

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  • B2B Marketing Statistics That You Need to Know

    Posted On December 04, 2017

    Business-to-business (B2B) marketing requires a different approach than business-to-consumer (B2C) marketing. With your target audience being other business owners and professionals, you must take a more methodical approach to your marketing efforts. However, familiarizing yourself with the following statistics can give you the upper hand on your B2B marketing strategy.

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  • How to Generate B2B Leads Using Facebook

    Posted On December 04, 2017

    With more than 2 billion monthly users, Facebook remains the undisputed king of social media networks. As a business-to-business (B2B) marketer, you can leverage the power of Facebook to reach a larger audience and generate more leads. So, how exactly do you generate B2B leads using Facebook?

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  • How to Generate More Industrial Construction Leads with Video

    Posted On December 02, 2017

    Are you using video to generate leads for your industrial construction business? If not, you should. According to Cisco, video will account for roughly 82% of all Internet traffic by 2021. Business that fail to use video will get left in the dust by their competitors. So, consider the following tips to generate more industrial construction leads using video.

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  • How to Use Instagram for B2B Marketing

    Posted On December 01, 2017

    Originally launched October 2010 as a free photo-sharing app for Apple iOS devices, Instagram has quickly become one of the world's most popular social media networks. As of September 2017, it has around 800 million users. It's even been hailed as one of the "most influential social networks" in the world. But Instagram is used for more than just sharing personal photos. Business-to-business (B2B) companies can also use it to promote their products, services and brands.

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  • 6 Tips for Creating Better B2B Sales Presentations

    Posted On November 30, 2017

    Many business-to-business (B2B) marketers overlook the importance of creating well-optimized sales presentations. They assume it's not going to have any tangible impact on their sales, so they focus their attention on other marketing channels. But whether you sell a product or service, the right sales presentation can help you generate more sales. Follow the tips outlined below to improve your B2B sales presentations and generate more sales in the process.

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  • 5 Tips for B2B Warm Calling Success

    Posted On November 28, 2017

    Not to be confused with cold calling, warm calling is a marketing practice in which a business owner or marketer contacts prospects with whom they've already spoken. Because of this, it typically delivers a higher conversion rate and ultimately more sales than cold calling. As a business-to-business (B2B) marketer, however, you must follow some simple tips when making warm calls to increase your chances of success.

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  • What Twitter's New Character Limit Means for B2B Marketers

    Posted On November 27, 2017

    It may not receive the same level of visibility or traffic as Facebook, but Twitter is still one of the world's most popular social media networks. The Big Blue Bird focuses specifically on short messages known as "tweets." Business-to-business (B2B) marketers can promote their products and services by tweeting content. But if you're a B2B marketer, you should take note of a recent change to Twitter's character limit.

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  • 5 Untapped Sources of High-Quality Industrial Construction Leads

    Posted On November 24, 2017

    Lead acquisition is one of the biggest challenges faced by commercial construction contractors. Many contractors and their sales reps focus on traditional marketing tactics like cold calling, only to experience minimal success. If this sounds familiar, you should consider the following five sources of high-quality industrial construction leads.

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