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Using Geographic Segmentation to Enhance B2B Marketing
Posted On October 06, 2017Business-to-business (B2B) marketing strategies can typically be broken down into one of two categories: targeted and untargeted. Targeted marketing means creating and directing your messages to a specific audience. With untargeted marketing, you create a general message for a non-specific audience in hopes that some of the recipients will be interested in it. On the other hand, targeted marketing focuses on a specific message for a specific audience; thus, resulting in a higher conversion rate.
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Enhance Your B2B Marketing Strategy with Video
Posted On October 05, 2017Video is an untapped resource that many business-to-business (B2B) companies overlook. Granted, creating and promoting videos consumes resources, but it's usually worth the investment. According to a study cited by Forbes, 59% of B2B executies prefer watching video instead of reading text. Therefore, you B2B salespersons should use video to reach these coveted decision-makers.
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6 Practical Tips to Sell More Construction Equipment
Posted On October 03, 2017Selling construction equipment requires a different approach than selling traditional consumer goods. With your target audience being other business owners and professionals, you'll need to adjust your approach accordingly. So, if you're looking to sell more construction equipment, consider the following six tips.
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How to Attract More Email Newsletter Signups
Posted On October 03, 2017Email remains one of the most cost-effective marketing channels for business-to-business (B2B) companies. Once you've acquired a prospect's email address, you can continue to send him or her promotional messages for as long as they remain subscribed. So, while other marketing channels may only yield a single sale per customer, email can generate multiple sales from each customer.
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Considering a CRM? Here's a Few Things to Consider.
Posted On September 19, 2017 by Evan LamolinaraThe right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.
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How to Boost B2B Engagement on Social Media
Posted On September 11, 2017 by Robert SmithSocial media offers an invaluable source of leads and sales for business-to-business (B2B) companies. Some people assume that it's only consumers who use social media, but this isn't necessarily true. The truth is that business owners, professionals and even organizations themselves use social media on a daily basis. As a provider of B2B products or services, you should leverage the power of social media to connect with your target audience. Thankfully, there are several steps you can take to boost engagement on social media.
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5 Strategies to Increase Email Click-Through Rates
Posted On September 05, 2017 by Robert SmithClick-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.
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How to Create Compelling B2B Content that actually Converts Your Sales Leads
Posted On September 01, 2017 by Robert SmithThe right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.
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B2B Email Marketing Best Practices to Follow
Posted On August 28, 2017 by Robert SmithOf all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.
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6 Tips for Developing High-Quality Industrial Construction Leads
Posted On August 23, 2017 by Robert SmithIndustrial construction expenditures in the United States are expected to reach $1.5 trillion by 2020, according to a report by MarketResearch. Researchers cite several factors attributing to this growth, including the development of e-commerce fulfillment centers and changing dynamics in the energy industry. As the construction market grows, however, it offers new opportunities for construction suppliers to expand their operations and reach new customers.
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