Sales

  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On June 19, 2019 by Evan Lamolinara

    Utilizing a sales funnel is a highly effective way to nurture B2B sales leads or prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

    Read More
  • Increase Customer Retention with these 5 Tips

    Posted On June 16, 2019 by Evan Lamolinara

    Statistics show that it costs up to five times more to acquire a new customer than to sell to an existing customer. But if you want to keep and retain your customers, you'll need to make them “loyal.” If there's a competitor who offers the same product or service, perhaps the customer will choose them instead. Creating loyal customers prevent this from happening by encouraging customers to choose your business.

    Read More
  • Using Fear of Missing Out to Drive More B2B Sales

    Posted On June 15, 2019 by Evan Lamolinara

    Abbreviated “FOMO,” fear of missing out is a tactic used by countless sales people to convert more prospect, faster. The general idea is to pitch your product or service in such a manner that the prospect feels he or she would miss out if they didn't buy it sooner, than later. When presented with an offer, a prospect has one of two options: to buy or not to buy. Using FOMO can encourage prospects to buy your product or service, but only if it's applied correctly. So, how can you use FOMO to drive more sales?

    Read More
  • 5 Key Benefits of Automated B2B Sales Lead Nurturing

    Posted On June 15, 2019 by Evan Lamolinara

    Lead nurturing is a fundamental step in business-to-business lead generation. When you have well defined target audiences, you're essentially able to send the same message over and over again as new prospects enter your sales funnel. You'll have to spend a little extra time building your nurturing campaigns on the front end, but will save countless hours once your nurturing system is up and running. Here's a few benefits of B2B lead nurturing.

    Read More
  • A Formula for Successful B2B Sales Calls

    Posted On June 12, 2019 by Evan Lamolinara

    Even in today's era of digital marketing, cold calls are an effective, time-tested platform on which to sell or generate interest for a product or service. But if you want to gain any momentum with your telemarketing, follow the formula outlined below.

    Read More
  • Tips to Convert Your Social Followers into New Sales Leads

    Posted On June 10, 2019 by Evan Lamolinara

    Social media is no longer a platform that B2B marketers can afford to overlook. According to the Pew Research Center, roughly 79% of the United States adult population has a Facebook account, while 32% have an Instagram account; 31% a Pinterest account; 29% a LinkedIn account; and 24% a Twitter account. Statistics such as these attest to the wide-reaching power of social media.

    Read More
  • Food & Beverage Industry News and Planned Industrial Project Reports - May 2019 Recap

    Posted On June 10, 2019 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 89 new planned Food and Beverage industry projects tracked during the month of May.

    Read More
  • Do You Know Your True Business Development Costs?

    Posted On June 06, 2019 by Evan Lamolinara

    It's a good idea for sales managers to go back to the basics when analyzing your business's development costs, beginning with the value of your sales development representatives' (SDRs) time. Some executive management and sales executives assume it's more cost-effective to allow their SDRs to perform multiple steps in the sales process, including initiating contact with prospects, following up with those prospects, and even researching information about prospects and leads.

    Read More
  • Why Your B2B Company Needs a Content Marketing Strategy

    Posted On May 30, 2019 by Evan Lamolinara

    Content marketing has become one of the leading strategies used by B2C and B2B companies alike to generate interest, educate the prospect base as well as attract sales leads and generate sales. Defined as the use of high-quality content to attract buyers, it's essentially a form of inbound marketing. Below are several reasons to inform management, sales and sales management why your marketing department needs to develop and maintain a content marketing strategy.

    Read More
  • 4 Myths when Exhibiting at an Industry Trade Shows

    Posted On May 27, 2019 by SalesLeads, Inc.

    Trade shows create excitement as industry professionals all come together in a single location. Meeting other exhibitors, attendees and maybe a couple of speakers gives the sense of anticipation that this is going to be a good year. Then reality sets in. Myth #1: Trade Show Leads Help Keep the Funnel Full Myth #2: Trade Show Leads Bring the Opportunity Further Down the Sales Funnel Myth #3: You Get to Meet the Project Manager, or Decision Maker Personally Myth #4: Exhibitors get a Full List of Attendees with eMails and Phone Numbers

    Read More