Sales

  • How to Prevent Stale Combustion or HVAC Leads and Achieve Greater Sales Success

    Posted On August 30, 2018 by SalesLeads, Inc.

    There'a almost always a delay from when a combustion or HVAC company acquires a lead to when a sales rep for the company actually contacts the lead. It might be as short as just a few minutes -- meaning the industrial sales rep contacts the prospect just minutes after receiving his or her information -- or it could be as long as several days, months or even a year. Waiting too long to contact a burner, chiller or HVAC lead is a big mistake that could cost your combustion or HVAC company sales. Therefore, you should try to prevent and manage stale leads to achieve greater success with your company's operations.

    Read More
  • 4 Ways to Optimize Your Network Service and/or Equipment Company’s Sales Process

    Posted On August 29, 2018 by SalesLeads, Inc.

    If your network service or network equipment company is suffering from low sales, maybe it’s time to reevaluate your sales process. It's no secret that the success of a B2B company is measured in the number of sales it generates as well as the total dollar amount of those sales. And if your company suffers from low sales, it will struggle to stay afloat while allowing your competitors to increase their market presence in the process. You can optimize your network service or network equipment company's sales process, however, in the four following ways.

    Read More
  • 5 Tips to Improve Your Industrial Sales Productivity

    Posted On August 29, 2018 by SalesLeads, Inc.

    Just because an industrial sales rep clocks eight hours a day, it doesn't necessarily mean that he or she is 100 percent productive for all eight hours. According to the Bureau of Labor Statistics (BLS), U.S. workers are only productive for about two hours and 53 minutes per day. While low productivity hurts all companies, it's particularly detrimental for industrial sales companies. There are ways to improve B2B sales productivity, however, including the following.

    Read More
  • 10 Industrial Blogging Tips to Attract More Leads

    Posted On August 28, 2018 by SalesLeads, Inc.

    Blogging has become a leading digital marketing tactic for attracting industrial leads. From industrial construction equipment suppliers to commercial builders and software developers, countless industrial companies use a blog to attract high-quality leads. In fact, a report published by Search Engine People found that 86% of B2B companies are blogging. If you're thinking about starting a blog to attract industrial leads, though, you should follow these 10 tips to get the best results from your blogging efforts.

    Read More
  • 6 Things to Avoid When Cold Calling Industrial Companies

    Posted On August 27, 2018 by SalesLeads, Inc.

    Cold calling remains one of the most popular B2B marketing and sales strategies for industrial contractors. Even with inbound strategies like content marketing, many industrial contractors prefer cold calling. It's a time-tested, effective tactic that can send countless new customers to your company. But there are a few things you should avoid doing when cold calling industrial prospects, including the following.

    Read More
  • How to Generate More Office Furniture Leads Using Twitter

    Posted On August 27, 2018 by SalesLeads, Inc.

    Are you using Twitter to attract new office furniture leads? The Big Blue Bird may fall short of LinkedIn, but with nearly 1 billion people logging in to Twitter each month, it's still a powerful social media network that can drive countless new office furniture leads to your company. If you're thinking about using Twitter for this purpose, follow these tips to boost its lead generation power.

    Read More
  • 5 Voicemail Mistakes Industrial Sales Reps Make

    Posted On August 26, 2018 by SalesLeads, Inc.

    In the busy lives of an industrial sales rep, you won't always be able to answer the phone when a client calls. Maybe you're out of the office, or perhaps you're on the phone with another client. Either way, you can send these missed calls to voicemail, allowing the caller to leave his or her name so that you can follow up. While voicemail is an excellent selling tool for industrial sales reps, you should avoid making the following mistakes when creating and using voicemail.

    Read More
  • 5 Types of Office Relocation Videos to Include in Your Marketing Strategy

    Posted On August 25, 2018 by SalesLeads, Inc.

    The internet has become a popular channel for watching videos. On YouTube alone -- the world's leading video-sharing website -- users watch approximately 5 billion videos per day, which translates into about 1 billion hours of content. Office relocation companies can use this to their advantage by making video marketing a key component of their outreach and promotional efforts. But if you're planning to use video to attract office relocation leads and generate sales, you need to create the right type of videos. While the possibilities are endless, the five following types of videos typically yield the best results for office relocation companies.

    Read More
  • Is Social Media Effective for Selling Industrial Products and Services?

    Posted On August 24, 2018 by SalesLeads, Inc

    Social media networking has taken the world by storm. According to a Pew Research Center survey, two-thirds of all adults in the United States have a Facebook account -- and that's only a single network. But is Facebook the right choice if you’re selling roofing, generators, electrical services or forklifts? There are more than a dozen social media networks, each of which targets a different demographic of users. If you run or work for a B2B company, though, you might be wondering if social media is an effective sales channel. It's certainly a great way to find news, current events and funny photos, but can you use social media to sell your company's products or services?

    Read More
  • The Dos and Don'ts of eMail Marketing for Telecom

    Posted On August 23, 2018 by SalesLeads, Inc

    Email is the preferred communication channel among most telecommunications or telecom customers. Regardless of what your company sells or to whom it sells them, incorporating email into your marketing strategy is a key tactic. It's a time-tested, effective way to reach your target audience with marketing messages, thereby driving interest, new sales, add-on sales and conversions. But to effectively use email, follow these dos and don'ts.

    Read More