Is Video Marketing an Effective Tactic for Office Furniture Companies?

Video marketing has become a common tactic used by countless companies to reach their target audience and promote their products or services. By creating and sharing relevant videos, office furniture companies can attract prospective customers and increase their sales revenue. While the benefits of video marketing for B2C companies is apparent, you might be wondering how it fares for office furniture office furniture companies. You can conduct your experiments on video marketing to gauge its effectiveness for your office furniture company, but we've listed a few key benefits below.

Video Is Poised to Take Over the Internet

More and more internet users are connecting to video-sharing websites like Facebook and YouTube to watch videos. A report published by Cisco predicts that over 80% of all internet traffic will involve downloading and watching videos by 2021 What does this mean for office furniture companies? It means that video marketing can help office furniture companies reach more users with their marketing and sales messages.

Video Drives Sales

According to a State of Video Marketing Survey conducted by Wyzowl, over three in four companies that use video marketing say it's driven sales. To generate sales using video, you can create explainer or demo videos showcasing your office furniture company's products or services. Explainer videos explain the inner working of a product or service, whereas demo videos show exactly how a product is used or how a service is performed. Both types of videos are highly effective at driving sales for office furniture companies.

It's Easy to Get Started

Another reason video marketing is an effective tactic for office furniture companies is its low barrier of difficulty. You don't need expensive, high-end video cameras and equipment to create stellar videos for your office furniture company. Using just a webcam or smartphone camera, you can record high-definition videos. Alternatively, there are companies out there that specialize in the production of commercially focused videos. Whether you create your own videos or outsource the task to one of these providers, you can easily break into video marketing to help your office furniture company succeed.

Video Offers a High ROI

When choosing a channel on which to promote your office furniture company's products or service, you should consider return on investment (ROI). Thankfully, video marketing typically offers an excellent ROI. According to WordStream, 51% of marketers say video offers the highest ROI of all channels. This is because videos are relatively easy and inexpensive to create. But once shared online, they can attract thousands or even millions of views.

Getting Viewers to Watch Your New Video

If you’re ready to use your video to generate new business, here are 3 ways to get started:

1. SalesLeads’ researchers are keenly aware of opportunities for office furniture companies. Companies that are relocating, renovating or expanding are going to need your office furniture. You’ll find those leads or opportunities with our Project Reports. These are identified projects that are ready for you to call.
2. SalesLeads also have a database called the Sales & Marketing Intelligence database. Here you’ll be able to focus on building a great list with valid names, email addresses and phone numbers.
3. SalesLeads can also help to develop a custom list. This list is developed by using key characteristics of your best customer or customers. We’ll validate the information so you can make critical contact by phone, email or mail.