5 Customer Relationship Management (CRM) Statistics Your Janitorial Company Needs to Know

Customer relationship management (CRM) software is an essential marketing and sales tool used in the office industry. Some sales reps assume that it's only used for keeping track of sales leads, but this isn't necessarily true. In addition to sales lead tracking, CRM software offers email marketing, customer service solutions, logistics and more. In this post, we're going to reveal five statistics on CRM software, some of which may surprise you.

#1) Nearly One in Five Sales Reps Don't Know What CRM Is

Not all sales reps selling janitorial services are familiar with CRM software. According to HubSpot, a staggering 18% of sales professionals don't know what CRM software is. If you're among this crowd, you should familiarize yourself with the basics of CRM software and how it works. Only then will you be able to use in your janitorial company's sales process.

Where do you

#2) The Average ROI for CRM Is 870%

Purchasing CRM software is almost always a smart financial investment for janitorial companies. According to a study conducted by Nutshell, the average return on investment (ROI) for CRM software is approximately 870%. In other words, for every $1 a janitorial company spends on CRM, it will generate an average of $8.71 in revenue.

#3) Nearly Half of B2B Companies Say CRM Promotes Higher Customer Retention Rate

Achieving and maintaining a high customer retention rate is important for janitorial companies. If your janitorial company suffers from a low customer retention rate, you'll have to exhaust more time and resources selling to new buyers rather than existing buyers. The good news is that CRM software can promote a higher customer retention rate. In the same report cited above, Nutshell found that nearly half (47%) of B2B companies say CRM software has a positive impact on their customer retention rate.

#4) 87% of B2B Companies Use Cloud-Based CRM

Not all CRM software is installed and hosted directly on a company's computer. Some is installed and hosted on a cloud server -- and cloud-based CRM solutions have become increasingly popular in recent years. According to SuperOffice, 87% of B2B companies now use cloud-based CRM software. To put that number into perspective, only 12% of B2B companies used cloud-based CRM software in 2008.

#5) CRM Increases Sales By an Average of 29%

Finally, a report published by Salesforce found that CRM software increases sales for B2B companies by an average of 29%. Of course, many B2B companies report an even higher sales increase after deploying CRM software.

There are 3 ways you can populate your CRM software.

1. Use whatever customer and prospect list your currently uses in your janitorial company. 

2. Use SalesLeads' Target Account Sales Intelligence to create a highly effective list of prospects with their addresses, phone numbers, email addresses for each contact with title. One of the best ways to build this list is to take a look at your best customers. What is the industry SIC code and use our database to find companies that are same or similar.

3. Get our Project Reports for the Office Industry. These reports will tell you whose looking for your janitorial services as we are specifically geared for your industry. You'll find companies that are new construction, expanding and renovating their facilities. It's exactly what you need to populate your CRM system with high quality projects.