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Why Do Many Companies Struggle to Convert B2B Sales Leads?
Posted On October 26, 2016 by Robert SmithAcquiring business-to-business (B2B) sales leads requires a different approach than standard business-to-consumer (B2C) leads. B2B sales and marketing professionals are often busy conducting their own work, so they often disregard promotional efforts made by other companies. Here are five of the top reasons why companies fail to generate and more convert B2B leads.
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Lead Generation Tip: How to Maintain a Clean B2B Prospect Database
Posted On October 20, 2016 by Robert SmithSo, you've collected a decent amount of B2B prospects' email addresses? There's no denying the fact that email is a cost-effective platform on which to promote products and services. It's faster and more convenient to send promotional emails as opposed “paper” promotional material via traditional mail. As such, companies usually spend less money acquiring B2B sales leads and generating revenue through email as opposed to traditional mail. But if you want to maximize the effectiveness of email as a promotional platform, you'll want to clean up your list on a regular basis.
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Sales Productivity Mistakes that can Kill Lead Generation Efforts
Posted On October 19, 2016 by Robert SmithSales management should constantly work to optimize their approach for greater productivity from their sales team. There's an old saying, “work smarter, not harder,” which holds true in sales. By using the approach, you can generate more B2B sales leads with less work. But you'll want to avoid making the following lead generation and productivity-killing mistakes.
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5 Simple B2B Inside Sales Tips
Posted On October 17, 2016 by Robert SmithWhile many business-to-business (B2B) companies now focus their efforts on inbound marketing, cold calling remains a time-tested and effective strategy to generate more sales leads. Before picking up the phone, though, you should familiarize yourself with the following B2B inside sales tips for cold calling. Using these simple tips will help to improve your conversions, making this tactic even more cost-effective.
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Content Marketing Tips to Drive Lead Generation
Posted On October 12, 2016 by Robert SmithAre you struggling to generate new sales leads? There are countless ways to connect with prospective customers, although one of the most cost-effective involves content marketing. By publishing high-quality content that's relevant to your audience, you can drive lead generation with minimal effort. Keep reading to learn more about content marketing and how it can help you attract new sales leads.
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