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6 Tips for Creating Better B2B Sales Presentations
Posted On November 30, 2017Many business-to-business (B2B) marketers overlook the importance of creating well-optimized sales presentations. They assume it's not going to have any tangible impact on their sales, so they focus their attention on other marketing channels. But whether you sell a product or service, the right sales presentation can help you generate more sales. Follow the tips outlined below to improve your B2B sales presentations and generate more sales in the process.
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5 Tips for B2B Warm Calling Success
Posted On November 28, 2017Not to be confused with cold calling, warm calling is a marketing practice in which a business owner or marketer contacts prospects with whom they've already spoken. Because of this, it typically delivers a higher conversion rate and ultimately more sales than cold calling. As a business-to-business (B2B) marketer, however, you must follow some simple tips when making warm calls to increase your chances of success.
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What Twitter's New Character Limit Means for B2B Marketers
Posted On November 27, 2017It may not receive the same level of visibility or traffic as Facebook, but Twitter is still one of the world's most popular social media networks. The Big Blue Bird focuses specifically on short messages known as "tweets." Business-to-business (B2B) marketers can promote their products and services by tweeting content. But if you're a B2B marketer, you should take note of a recent change to Twitter's character limit.
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5 Untapped Sources of High-Quality Industrial Construction Leads
Posted On November 24, 2017Lead acquisition is one of the biggest challenges faced by commercial construction contractors. Many contractors and their sales reps focus on traditional marketing tactics like cold calling, only to experience minimal success. If this sounds familiar, you should consider the following five sources of high-quality industrial construction leads.
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How User-Generated Content Can Enhance B2B Marketing
Posted On November 20, 2017Content marketing has become a key promotional strategy used by business-to-business (B2B) salespersons. As the name suggests, it involves publishing high-quality, relevant content with the goal of attracting prospects and customers. With that said, you don't have to necessarily produce all of the content yourself. With user-generated content, you can leverage the power of others' content for your own marketing purposes.
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