Blog

  • Vertical vs Horizontal Sales for Security Companies: What's the Difference?

    Posted On November 30, 2018 by SalesLeads, Inc.

    Security companies that sell a product or service can typically be classified as either vertical or horizontal. Upon hearing these terms, it's difficult to surmise what they mean. But from small single-person-owned security companies to global-operating Fortune 500 security companies, they can all be classified as either vertical or horizontal. Today, we're going to break down these terms, revealing the fundamental differences between vertical and horizontal security companies and how they operate.

    Read More
  • How to Generate Telecom Equipment Leads Using Facebook Ads

    Posted On November 29, 2018 by SalesLeads Inc.

    Generating high-quality telecom equipment leads is one of the biggest challenges faced by telecommunications companies. Without leads, telecom sales reps won't have anyone to whom to pitch their product or service. While there are dozens of channels where you can generate high-quality telecom leads, Facebook Ads consistently ranks at the top. It's a powerful, versatile advertising platform that can connect your telecommunications equipment company with users who are interested in buying your products or services.

    Read More
  • HVAC Sales Metrics You Need to Track

    Posted On November 29, 2018 by SalesLeads, Inc.

    Many HVAC companies make the mistake of using a linear sales approach that focuses specifically on driving sales. There's no denying the fact that sales are important, but there are other metrics that affect the performance and success of a HVAC company. If you own or manage a heating and air conditioning company, you should consider tracking the following sales metrics. Doing so will provide a deeper level of insight into the effectiveness of your sales strategy while subsequently revealing new ways to optimize and improve your sales efforts.

    Read More
  • SalesLeads Inc President on Empowering Sales & Marketing with Critical News Alerts Aimed at Strategically Moving Project Opportunities Through the Sales Cycle

    Posted On November 28, 2018 by SalesLeads Inc.

    SalesLeads, a leading provider of high quality B2B Market Intelligence, recently released News Alerts, the new add-on product aimed at monitoring and tracking critical news and social updates for key accounts and industries. Here’s what he had to say.

    Read More
  • 10 Bad Industrial Equipment Sales Practices That Can Hurt Your Productivity

    Posted On November 27, 2018 by SalesLeads Inc

    Productivity is a defining factor in the success of B2B companies. Whether a B2B company sells a product or service (or both), productivity will influence the number of customers it attracts, the number of customers it retains, and the amount of money those customers spend on purchases. Some B2B sales reps, however, unknowing engage in the following bad habits that hurt their productivity. If you own or manage a B2B company, you should avoid the following bad habits.

    Read More