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  • How to Overcome Price Objections When Selling Commercial Construction Equipment

    Posted On January 29, 2019 by SalesLeads, Inc.

    It's frustrating when a sales rep for a commercial construction equipment supplier invests his or her time and energy to find a prospect, only for the prospect to reject their offer because of price. Commercial construction equipment isn't cheap, with full-sized excavators costing anywhere from $100,000 to a half-million dollars. As a result, many prospects reject sales offer because of price. As a sales rep, you can't change the mind of every prospect who objects your offer because of price, but there are ways to deal with this otherwise common objection and score more commercial construction equipment sales.

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