Blog

  • 5 Tips to Optimize Your Landing Page for More Leads

    Posted On February 15, 2018

    Using a dedicated landing page will almost always drive more leads than using your business's official website. After all, landing pages are designed to achieve a single objective: to entice visitors to take action. Some landing pages are used to drive sales, whereas others drive leads. Regardless, the fundamental purpose is to trigger visitor action. If you're using a landing page to generate leads, however, you should follow a few basic optimization tips to generate the best results.

    Read More
  • 7 Traits of Highly Successful B2B Marketers

    Posted On February 12, 2018

    Successful business-to-business (B2B) marketers usually share some common traits. These traits help define their work, differentiating them from their lesser-successful counterparts

    Read More
  • 6 Common B2B Marketing Myths Debunked

    Posted On February 07, 2018

    Not everything you read or hear about business-to-business (B2B) marketing is true. Unfortunately, this misinformation leads many B2B marketers down the wrong path. To help clear up some of this confusion, we're going to debunk six of the most common B2B marketing myths.

    Read More
  • 6 ROI-Killing Mistakes B2B Marketers Make

    Posted On February 05, 2018

    The single most important metric for business-to-business (B2B) marketing is return on investment (ROI). If you generate a low ROI, you should reevaluate your marketing strategy. While many factors can bring down your ROI, here are some of the top ROI-killing mistakes made by B2B marketers.

    Read More
  • How to Grow Your B2B Email List

    Posted On February 02, 2018

    Email marketing consistently ranks as one of the top channels for business-to-business (B2B) marketing. This low-cost, permission-based marketing strategy often yields huge results for B2B marketers. However, the success of a B2B email marketing campaign relies heavily on the number of subscribers you have. If you only have a small list of a dozen or so subscribers, you'll struggle to sell your product or service. So, consider the following tips to grow your B2B email list.

    Read More