Blog

  • Why Lead Nurturing is Essential for Industrial Construction Companies

    Posted On January 08, 2018 by Why Lead Nurturing is Essential for B2B Construction Companies

    Many industrial construction companies neglect basic lead nurturing. Once they've acquired a lead, they invest little-to-no time into nurturing the prospect. Some construction companies believe it's a waste of resources, whereas others believe it offers no real value. Whether you sell a construction product or a service, though, lead nurturing is an essential component of an effective marketing strategy, and here's why.

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  • Email Marketing Analytics: What to Look For

    Posted On January 04, 2018

    Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.

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  • How to Generate B2B Leads Using YouTube

    Posted On January 02, 2018

    With more than 1.5 billion monthly users, YouTube is the world's largest platform for publishing online videos. With such an unparalleled reach, it's become a powerful tool for business-to-business (B2B) marketers. Regardless of what you sell or offer, your company's target audience probably uses YouTube. So, consider the following tips to generate more B2B leads using YouTube.

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  • Using Google Remarketing to Generate More B2B Sales

    Posted On December 29, 2017

    Most seasoned marketers are familiar with Google AdWords, a popular pay-per-click (PPC) platform that's owned and operated by the search engine giant. Using AdWords, you can create ads that appear in Google's search results. When someone searches for one of your keywords (you get to choose them), they'll see your ad. Here's the thing: you aren't charged for displaying ads. You are only charged when someone clicks them.

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  • Struggling to Generate Conversions Through Direct Marketing? Read This.

    Posted On December 28, 2017

    Whether it's cold calling, warm calling, email, search engine optimization (SEO), social media, etc., direct marketing remains an effective strategy for business-to-business (B2B) sales. However, the success of direct marketing relies heavily on your response rate. If only a handful of users respond to your marketing campaigns, you won't generate many sales or conversions (if any). As a B2B marketer, you must optimize your approach to achieve a high level of success.

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