Blog

  • The Do's and Don'ts of B2B Content Marketing

    Posted On December 13, 2017

    According to the Content Marketing Institute (CMI), less than one-third of business-to-business (B2B) marketers have a documented content marketing strategy. Unfortunately, this is a serious mistake, as content marketing consistently ranks as one of the most cost effective forms of promotion. If you're planning to engage in B2B content marketing, however, there are a few things you should know to increase your chances of success.

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  • Digital Marketing Strategies to Generate B2B Leads

    Posted On December 05, 2017

    According to HubSpot's State of Inbound report, generating traffic and leads is the single biggest marketing challenge faced by companies. While generating leads is important for all companies, it's particularly important for those in business-to-business (B2B) sales. Without leads, you'll struggle to convert "new" prospects into paying customers. Thankfully, though, you can generate more B2B leads by using the following digital marketing strategies.

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  • B2B Marketing Statistics That You Need to Know

    Posted On December 04, 2017

    Business-to-business (B2B) marketing requires a different approach than business-to-consumer (B2C) marketing. With your target audience being other business owners and professionals, you must take a more methodical approach to your marketing efforts. However, familiarizing yourself with the following statistics can give you the upper hand on your B2B marketing strategy.

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  • How to Generate B2B Leads Using Facebook

    Posted On December 04, 2017

    With more than 2 billion monthly users, Facebook remains the undisputed king of social media networks. As a business-to-business (B2B) marketer, you can leverage the power of Facebook to reach a larger audience and generate more leads. So, how exactly do you generate B2B leads using Facebook?

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  • How to Generate More Industrial Construction Leads with Video

    Posted On December 02, 2017

    Are you using video to generate leads for your industrial construction business? If not, you should. According to Cisco, video will account for roughly 82% of all Internet traffic by 2021. Business that fail to use video will get left in the dust by their competitors. So, consider the following tips to generate more industrial construction leads using video.

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