Blog

  • Want to Sell More? Understand Your Customers Better

    Posted On August 03, 2017 by Robert Smith

    When it comes to selling an industrial product or service, the more you know about your target audience, the greater your chances of success. Unfortunately, many sales people ignore this principle by using the same cookie-cutter approach towards every prospect. Even if you have a general understanding of your target audience, however, no two prospects have the exact same problems and needs. Therefore, you must place yourself in your prospects' shoes before reaching out to them.

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  • Industrial Projects Report - July 2017 Recap

    Posted On August 02, 2017 by Robert Smith

    SalesLeads' experienced research team identified 467 new planned industrial projects during the month of July 2017. Below are a few of highlights on major industrial projects and noticable insights found in our industrial reports.

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  • 5 Tips for Renting Out Industrial Construction Equipment

    Posted On August 01, 2017

    Not all successful construction equipment businesses revolve around direct sales. Some focuses on equipment rentals. Construction companies often prefer to rent their equipment instead of buying it due to cost-savings it offers. If a company only needs a bulldozer for one month, for instance, renting is probably cheaper than buying. But if you're thinking about renting out industrial construction equipment, there are a few things your should know.

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  • Dont Fight Upstream: Sell How Your Sales Leads Want to Buy

    Posted On August 01, 2017 by Robert Smith

    A critical mistake made by salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the customer's own process, resulting in fewer actual conversions.

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  • Cold Emailing Strategies to Generate More Sales Leads

    Posted On July 25, 2017 by Evan Lamolinara

    Cold email marketing is arguably one of the easiest channels through which to generate business-to-business (B2B)sales leads. According to Experian, email is 20 times more cost effective than traditional advertising mediums. Assuming that you don't abuse an email address, you can continue to passively and efficiently communciate with your prospects.

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