Blog

  • Does Your HVAC Company Use LinkedIn? What You Should Know

    Posted On November 27, 2019 by Evan Lamolinara

    HVAC companies use dozens of online channels to raise brand awareness, generate high-quality sales leads and, ultimately, sell their products or services. Of all the online channels available, though, LinkedIn ranks at the top of the list. If you own or work for an HVAC company, you can't ignore the value of LinkedIn. The popular business-focused social media network is the perfect channel on which to promote your heating and air conditioning company. With that said, however, there are a few things you need to know about LinkedIn in order to use it effectively.

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  • 10 Pay-Per-Click (PPC) Advertising Tips for Moving Companies

    Posted On November 26, 2019 by Evan Lamolinara

    There are dozens of ways to promote your moving company's products or services online in order to generate sales leads, some of which include the use of social media, email, search engine optimization (SEO) and pay-per-click (PPC) advertising. Of all those methods, PPC advertising often yields the highest return on investment (ROI). Available through platforms such as Google Ads and Bing Ads, it offers a simple pricing model in which you are charged per ad click. While PPC advertising may sound easy enough, though, you should follow a few basic tips to maximize your ROI when using this method to promote your moving company's products or services to generate sales leads.

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  • 5 Essential B2B Lead Qualification Tips

    Posted On November 19, 2019 by Evan Lamolinara

    Statistics show only about 27% of B2B companies qualify their sales leads. Sometimes it's an assumption that sales and marketing make when a sales lead comes in, for instance, from the website. We assume they read the website. We assume they understood. So therefore, when they fill out the form it should be ready for a fast sales cycle and close. Not so fast. It's still important to go through the process and ask the right questions in order to qualify the sales lead. What do you need to know?

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  • Over-Relying on Customers to Make Up the Shortfall for Revenue

    Posted On November 19, 2019 by Evan Lamolinara

    What if sales had sold all they could to their customers? What happens when customers stop responding to your marketing efforts because they already purchased it? Especially at the end of the year, we turn to customers to help close the revenue gap. What if this time, there’s just simply not enough?

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  • Are Leads Not Responding to Your B2B Company's Emails?

    Posted On November 18, 2019 by Evan Lamolinara

    What's the response rate of your B2B company's emails? Statistics show B2B buyers prefer to communicate with vendors by email over any other channel, including phone and website contact forms. Just because you send an email to a lead or prospect, however, doesn't necessarily mean he or she will respond to it. The good news is there are ways to improve email response rates and achieve greater success with your B2B company's email marketing strategy.

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