Blog

  • Email Marketing Analytics: What to Look For

    Posted On January 04, 2018

    Email consistently ranks as one of the most cost-effective channels for business-to-business (B2B) marketing. According to Direct Marketing Association (DMA), every $1 spent on email marketing yields an average return of $40, which is pretty impressive to say the least. However, the success of an email marketing campaign relies heavily on analytics tracking.

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  • How to Generate B2B Leads Using YouTube

    Posted On January 02, 2018

    With more than 1.5 billion monthly users, YouTube is the world's largest platform for publishing online videos. With such an unparalleled reach, it's become a powerful tool for business-to-business (B2B) marketers. Regardless of what you sell or offer, your company's target audience probably uses YouTube. So, consider the following tips to generate more B2B leads using YouTube.

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  • Using Google Remarketing to Generate More B2B Sales

    Posted On December 29, 2017

    Most seasoned marketers are familiar with Google AdWords, a popular pay-per-click (PPC) platform that's owned and operated by the search engine giant. Using AdWords, you can create ads that appear in Google's search results. When someone searches for one of your keywords (you get to choose them), they'll see your ad. Here's the thing: you aren't charged for displaying ads. You are only charged when someone clicks them.

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  • Struggling to Generate Conversions Through Direct Marketing? Read This.

    Posted On December 28, 2017

    Whether it's cold calling, warm calling, email, search engine optimization (SEO), social media, etc., direct marketing remains an effective strategy for business-to-business (B2B) sales. However, the success of direct marketing relies heavily on your response rate. If only a handful of users respond to your marketing campaigns, you won't generate many sales or conversions (if any). As a B2B marketer, you must optimize your approach to achieve a high level of success.

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  • B2B Email Marketing Metrics You Need to Track

    Posted On December 26, 2017

    Seasoned business-to-business (B2B) marketers know the importance of using email in their marketing strategy. According to a study conducted by Experian, email marketing is 20 times more cost effective than traditional media. Furthermore, once you have a prospect's email address, you can continue to send him or her emails for as long as they remain subscribed to your newsletter. But if you plan on using email to generate more sales or leads, you should track the following metrics.

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