Blog

  • 7 Reasons Leads Generated Aren't Driving Sales for Specialty Contractors (And How to Fix It)

    Posted On March 01, 2019 by SalesLeads, Inc.

    Acquiring leads is only one step in the specialty contractors sales process. Equally if not more important is converting those leads into customers. Unfortunately, some sales reps struggle to effectively nurture and convert their company's leads into customers. You can't expect to convert all your company's leads, but optimizing your sales strategy can improve your conversion rate while increasing your company's sales revenue in the process. In this post, we're going to reveal seven potential reasons your plumbing, painting, concrete, HVAC company leads aren't driving sales and how you can fix it.

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  • A Sales Rep’s Case Study – Using Search to Expand My Business

    Posted On February 28, 2019 by SalesLeads, Inc.

    As sales reps experience, there are times of the year when developing new customers is a bit more challenging. We rely on our current customers to help pull us through. Sometimes my company has a new product or service that I can introduce to customers, other times it’s a business partner’s.

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  • A Marketer’s Case Study – Getting Sales to Use a Valuable Tool

    Posted On February 28, 2019 by SalesLeads, Inc.

    As a marketer, I find riding along with a sales rep inspires ideas. I recently went out with a sales rep in order to interview a customer for a case study. I really enjoy getting to meet customers, it’s a great way to understand how a customers think, their process for their choice and their experience before, during and after the delivery and installation.

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  • 5 Ways to Automate Your Janitorial Company’s Social Media Marketing Strategy

    Posted On February 25, 2019 by SalesLeads, Inc.

    Are you using social media to connect with prospects and nurture them through your janitorial company's sales process? While social media has become a leading marketing tool, some janitorial companies struggle to use it effectively because they lack the time and resources needed to maintain a presence on all the top social media networks. The good news, however, is that there are ways to automate your janitorial company's social media marketing strategy.

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  • 11 Pillars of Content Marketing Success for Packaging Equipment Companies

    Posted On February 22, 2019 by SalesLeads, Inc.

    Statistics show that nine in 10 companies use content marketing as part of their packaging equipment company’s lead generation strategy. Defined as the act of creating, sharing and promoting high-quality content for a specific industrial audience such as food, beverage and pharmaceutical, it's become a cornerstone tactic used by packaging equipment companies to attract leads. Whether you're looking to start a content marketing strategy or improve your packaging equipment company's existing content marketing strategy, though, there are a few things you should know.

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