Blog

  • How to Boost B2B Engagement on Social Media

    Posted On September 11, 2017 by Robert Smith

    Social media offers an invaluable source of leads and sales for business-to-business (B2B) companies. Some people assume that it's only consumers who use social media, but this isn't necessarily true. The truth is that business owners, professionals and even organizations themselves use social media on a daily basis. As a provider of B2B products or services, you should leverage the power of social media to connect with your target audience. Thankfully, there are several steps you can take to boost engagement on social media.

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  • 5 Strategies to Increase Email Click-Through Rates

    Posted On September 05, 2017 by Robert Smith

    Click-through rates is a fundamental metric when measuring the success of your business-to-business (B2B) email campaigns. You can send thousands of marketing emails, but they won't offer much value unless prospects actually click on the link within them. Therefore, B2B marketers should actively optimize their emails for a higher CTR, which you can do by following the tips listed below.

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  • How to Create Compelling B2B Content that actually Converts Your Sales Leads

    Posted On September 01, 2017 by Robert Smith

    The right content can help your business-to-business (B2B) company succeed by attracting new clients, building a stronger brand, and ultimately setting yourself apart from your competitors. In fact, the Content Marketing Institute states that content marketing is the single most commonly used strategy by 89% B2B marketers. Other studies show that 80% of people "appreciate" the content produced by companies.

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  • B2B Email Marketing Best Practices to Follow

    Posted On August 28, 2017 by Robert Smith

    Of all the digital marketing techniques, email consistently ranks as one of the most effective. Perhaps this is why 58% of companies are planning to increase their email expenditure, according to the Email Marketing & Marketing Automation Excellence 2017 report. Whether you're planning to launch a new email campaign or update an existing campaign, however, you should follow the best practices listed below to increase your chances of success.

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  • 6 Tips for Developing High-Quality Industrial Construction Leads

    Posted On August 23, 2017 by Robert Smith

    Industrial construction expenditures in the United States are expected to reach $1.5 trillion by 2020, according to a report by MarketResearch. Researchers cite several factors attributing to this growth, including the development of e-commerce fulfillment centers and changing dynamics in the energy industry. As the construction market grows, however, it offers new opportunities for construction suppliers to expand their operations and reach new customers.

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