Blog

  • Don't Fight Upstream: Sell How Your Office Sales Leads Want to Buy

    Posted On October 10, 2018 by SalesLeads, Inc.

    A critical mistake made by office industry salespeople is thinking strictly about their own company's sales process. Most sales reps follow a linear process, beginning with sales lead acquisition and ending with the actual sale at the bottom of the funnel. In doing so, however, they overlook the office customer's own process, resulting in fewer actual conversions.

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  • How Customer Reviews Can Help Boost Industrial Sales

    Posted On October 09, 2018 by SalesLeads Inc.

    Do you search online for reviews before buying a product or service? Well, you aren't alone. According to one study, up to 81% of shoppers look up past customer reviews to help them make a better purchasing decision. Industrial construction salespersons can leverage the power of customer reviews to attract more customers and generate more sales leads. But there's a right way and a wrong way to handle reviews. And if it's not done correctly, it could backfire by discouraging customers from buying your services.

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  • 5 Tips to Automate Your Accounting Firm’s Social Media Strategy

    Posted On October 01, 2018 by SalesLeads, Inc.

    Social media continues to rank as one of the top channels for B2B sales. Statistics show that 83% of B2B companies use social media, more than half of which have generated high-quality leads from it. Whether you sell a product, a service or both, though, you may find that social media consumes a significant amount of your time and resources. Logging in and publishing new content to each of your company's social media accounts is tedious, but there are ways to automate your social media strategy, including the five methods mentioned below.

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  • 7 B2B Sales Trends for Specialty Contractors You Need to Know for the Remainder of 2018

    Posted On September 28, 2018 by SalesLeads, Inc.

    As a specialty contractor, it's important that you use effective, up-to-date sales and marketing strategies to reach your company's target audience and pitch your products or services. While some B2B sales strategies are timeless and remain effective year after year, others are not. Old strategies that once yielded new sales may no longer work, giving rise to new strategies. So, what type of sales and marketing strategies can specialty contractors expect to see for the remainder of 2018?

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  • How to Leverage Customer Feedback to Increase Your Packaging Equipment Sales

    Posted On September 27, 2018 by SalesLeads, Inc.

    Your packaging equipment company’s success is dependent on its ability to deliver a high-quality product or service. If your target audience doesn't believe that it's worth the cost, they won't buy it. This is why it's important to constantly show and deliver your engineering firm’s benefits, or end result for your product or service. But first, you'll need to gain firsthand insight into your product or service, which is where customer feedback comes into play.

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