Blog

  • 6 Things to Consider When Segmenting Your Prospects

    Posted On January 25, 2018

    Every business-to-business (B2B) company can benefit from segmenting its list of prospects. The fundamental purpose of segmentation is to create subsets of prospects who are most likely to buy your product or service. Rather than targeting a general list of prospects in your marketing efforts, for instance, you can target individual segments. With that said, there are a few things you should consider when segmenting your B2B prospects, including the following.

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  • 7 B2B Industrial Construction Marketing Mistakes to Avoid

    Posted On January 23, 2018

    Convincing another business owner or upper-level executive to buy your industrial construction equipment or services isn't always easy. However, you can increase your chances of success by avoiding the following seven mistakes.

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  • Low-Budget B2B Marketing Ideas That Really Work

    Posted On January 22, 2018

    There's an old saying that you have to spend money to make money. As most business owners probably know, this adage holds true in today's market. However, not all marketing strategies have to cost an arm and a leg. There are plenty of ways to promote a business without spending a fortune. So, if you're looking for some low-budget business-to-business (B2B) marketing ideas, keep reading.

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  • How to Improve Your Email Deliverability

    Posted On January 19, 2018

    Just because you send a business-to-business (B2B) marketing email doesn't necessarily mean it will reach the intended recipient's inbox. It's not uncommon for emails to land in the spam folder or be blocked by the recipient's internet service provider (ISP). While useful for protecting against spam, these safeguards often flag legitimate emails, preventing them from reaching the intended recipient. So, what steps can you take to improve your email deliverability rate?

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  • Why Email Is Essential for B2B Marketing Success

    Posted On January 11, 2018

    There are countless ways to promote a business-to-business (B2B) company, including search engine optimization (SEO), social media, direct mail, tradesshows, commercials and more. However, one of the most effective remains email. Whether you sell a B2B product or a B2B service, email is the perfect platform on which to promote your company for the following reasons.

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