Blog

  • 4 Basic Factors in B2B Prospect Targeting

    Posted On March 22, 2017 by Evan Lamolinara

    One of the most important steps in selling any product or service is defining your target market. In other words, you should focus your sales and marketing efforts on the B2B prospects who are most likely to buy your product or service. So, what factors should you consider when defining your ideal sales leads?

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  • 5 Voicemail Tips for Your B2B Sales Team

    Posted On March 20, 2017 by Robert Smith

    Statistics show that the average salesperson has to make 8 dials to connect with a decision maker. Often, voicemail is one of the view methods to further expose your company to your B2B prospects.

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  • Prospect Nurturing and Why You Should be Doing It

    Posted On March 17, 2017 by Evan Lamolinara

    Lead nurturing has become a hot topic among business-to-business (B2B) sales and marketing leaders in recent years. Not every prospect to whom you promote your company's product or service will buy it during the initial correspondence. By nurturing your sales leads, however, you can often re-enforce your value proposition while further exposing them to your brand.

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  • 6 Simple B2B Marketing Tips

    Posted On March 13, 2017 by Robert Smith

    Can't seem to get anyone to return your call? Well, you could be calling your B2B sales leads at the wrong time. If you call a business when it's closed, it's doubtful anyone will answer. If you are targeting small businesses, it's common for a president or owner to be in the office early and stay late... So consider trying at 7am or 6pm. The bottom line is keep an open mind regarding when to reach out.

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  • Tips for Building Your B2B Email List

    Posted On March 09, 2017 by Robert Smith

    Few marketing platforms offer the same level of versatility as email. You can send promotional messages to thousands of your B2B prospects, efficiently generating conversions. Of course, email is also cost-effective, costing just a fraction of the cost of traditional platforms. But if you plan on using email to promote a business-to-business (B2B) product or service, you'll need to first build a list.

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