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Simple B2B Lead Generation Tips
Posted On January 18, 2017 by Robert SmithBusiness-to-business (B2B) lead generation requires a different approach than traditional business-to-consumer (B2C). With your target audience being other business owners and professionals, you'll need to adjust your tactics accordingly. The following tips, however, can help you succeed in your B2B lead generation efforts.
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Small Businesses and the Importance of Prospect Targeting
Posted On January 13, 2017 by Evan LamolinaraStatistics show that roughly half of all new small businesses fail within their first five years. There are many reasons why small businesses fail, but one of the most common is ineffective sales and marketing strategies. If you want customers to choose your business over your competitors, you need to target the right B2B sales leads with your marketing efforts – and this is where prospect targeting comes into play.
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Using Customer Retention to Drive Revenue Growth
Posted On January 11, 2017 by Robert SmithRetaining customers should be a top priority for all businesses. It's a little-known fact that it costs 5-8 times more to attract a new customer than to sell to an existing customer. So if you focus your efforts strictly on attracting new customers, you'll end up spending more money and generating fewer sales. Customer retention, however, can turn these numbers around by driving significant revenue growth for your business.
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Aligning Lead Generation Strategies through Account Based Marketing
Posted On January 09, 2017 by Robert SmithThe success of account-based sales development relies heavily on alignment with all teams, salespeople, marketing, and other business development functions. Unfortunately, this is an area where many business-to-business companies struggle to acheive true alignment. They work in segmented groups with little-to-no cross-collaboration, restricting their growth. Once you're able to align all of your teams, however, you can work more fluidly as a group to achieve a common goal of more qualified sales leads and faster revenue growth.
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3 Tips to Optimize Your Email Campaigns
Posted On January 04, 2017 by Robert SmithEmail is no longer a promotional platform that business-to-business companies can afford to overlook. Whether you sell a B2B product or service (or both), you'll find email is more cost-effective lead generation tool than some of the traditional marketing platforms. According to Experian, it's actually 20 times more cost-effective. But if you want to leverage the full power of email, you should optimize your campaigns using the following tactics.
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