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B2B Marketing: Are You Reaching the Decision Makers?
Posted On October 30, 2017If you aren't, you'll probably have a hard time selling your products or services. In business-to-consumer (B2C) sales, all prospects are "decision makers." They have the authority to choose and buy their own products or services, without requiring approval from someone else. This is in stark contrast to business-to-business (B2B) sales, however, in which prospects are often required to seek approval from upper management before making a purchase.
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The Recipe for a Successful B2B Sales Call
Posted On October 26, 2017While many business-to-business (B2B) salespersons have shifted towards inbound marketing technique, conventional sales calls remains one of the safest and most effective ways to generate leads and sales. Whether you sell a B2B product or service (or both), you can reach prospects by calling them. Like all sales methods, however, not every prospect whom you reach will buy your product or service. But there are ways to increase your chances of success, including the tips listed below.
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B2B Digital Marketing Trends to Watch in 2017 and Beyond
Posted On October 23, 2017 by Robert SmithBusiness-to-business (B2B) marketing continues to evolve with each passing year. As a result, marketers and salespersons need to familiarize themselves with the latest trends; otherwise, they'll get left in the dust by their competitors. So, what kind of B2B marketing trends can you expect to see more of in 2017 and beyond?
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How to Forge Stronger B2B Relationships
Posted On October 17, 2017 by Robert SmithIn business-to-business (B2B) sales, relationships mean everything. Strong relationships with clients means more sales. Rather than buying your product or service just once, perhaps a client will buy it half a dozen times. Furthermore, these clients may recommend you to other prospects, which can also yield more sales for your company. To reap these benefits, however, you need to foster strong B2B relationships.
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5 Commonly Overlooked B2B Lead Prospecting Opportunities
Posted On October 16, 2017 by Robert SmithLead generation is a fundamental step in business-to-business (B2B) sales. Without leads, you won't have anyone to pitch your product or service to. Furthermore, leads allow you to prioritize your sales tactics to generate a stronger response. If a particular prospect has expressed strong interest in your product or service, you can target him or her first. Unfortunately, though, many B2B salespersons overlook the following lead generation opportunities.
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