Blog

  • Inbound vs Outbound Marketing: Which Is Best for Signage Companies?

    Posted On October 30, 2018 by SalesLeads, Inc.

    Marketing is essential to the success of facility signage companies. Defined as the act of promoting and selling products or services (or both), it connects signage companies with their intended audience…facilities. If a commercial sign company doesn't market its products or services, they'll probably experience few or no sales. This is because marketing spreads the word about the signage company and what it offers, thereby educating prospects and encouraging them to make a purchase. But there are different types of marketing strategies, nearly all of which can be categorized as either inbound or outbound. So, what's the difference between inbound and outbound marketing, and which strategy is right for your commercial signage company?

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  • Exploring the Stages of a Typical Material Handling Sales Cycle

    Posted On October 26, 2018 by SalesLeads, Inc.

    It can take more than a half-dozen communications between a material handling sales rep and a prospect to generate a sale. Plant and facility managers are naturally more hesitant to buy products and services than consumers. They must selectively choose products and services that are useful and valuable to their own company. And if you don't project the value and utility of your company's products or services, prospects probably won't buy them. The first step to boosting your material handling company's sales, however, is understanding the different stages in a typical B2B sales cycle. While no two material handling companies are the same, most use a similar sales cycle that consists of several basic stages.

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  • Office Furniture Sales Leads vs Prospects: What's the Difference?

    Posted On October 21, 2018 by SalesLeads, Inc.

    Many office furniture sales reps use the terms "sales lead" and "prospect" interchangeably. They believe that any potential office furniture customer is a lead or prospect, so they focus their sales efforts on nurturing these individuals through their sales funnel. While similar, though, sales leads and prospects are two different and unique entities. To learn more about office furniture sales leads and prospects, including how they differ, keep reading.

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  • How to Create an Effective Industrial Lead Form on Your Website

    Posted On September 11, 2018 by SalesLeads, Inc.

    An industrial website is one of the most effective channels on which to acquire air compressor leads. Using your company's website, you can attract manufacturing, automotive, pharmaceutical and even oil / gas prospects and encourage them to enter their contact information. And once you've acquired a prospect as a lead, you can reach out to him or her to pitch your offer. But if you're thinking about turning your industrial company's website into a lead magnet, you should follow these tips to create an effective industrial lead form that drives real results.

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  • 5 Tips to Generate More Industrial Sales Leads Using YouTube - marketing

    Posted On August 07, 2018 by SalesLeads, Inc.

    Used by more than 1.3 billion people worldwide, YouTube is the internet's leading video-sharing website. Statistics show that some 5 billion videos are watched on the platform every day. While some of these videos are designed for recreational or leisure purposes, others have commercial intent. In fact, you can use YouTube to generate high-quality industrial sales leads for your company.

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