Blog

  • GDPR Compliance: What B2B Companies Should Know

    Posted On May 31, 2018 by SalesLeads, Inc

    Is your company prepared for the General Data Protection Regulation (GDPR) rollout? On May 25, 2018, the European Union (EU) will begin to enforce this wide-reaching piece of legislation. And as a B2B company, it could impact the way in which you collect and use customers' and prospects' data. Rather than turning a blind eye to the GDPR, you should educate yourself on this legislation and how to comply with it.

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  • Outdates B2B Sales Tactics You Should Stop Using

    Posted On May 25, 2018 by SalesLeads, Inc.

    Creating an effective B2B sales strategy requires adapting and changing your approach based on the latest trends. If you continue to use the same sales tactics over and over, you'll probably experience fewer sales. This is because B2B sales trends change from year to year. Even if a tactic works today, it may no longer work tomorrow. Here are several outdated B2B sales tactics that you should stop using.

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  • 8 Important Metrics All B2B Marketers Should Track

    Posted On May 17, 2018 by SalesLeads Inc.

    Tracking the right metrics can provide B2B marketers with invaluable insight into their marketing strategy, revealing what works and what doesn't. With this information in hand, B2B marketers can optimize their approach for a higher return on investment (ROI). Not all metrics are made equal, however. And it's important that B2B marketers track the right metrics to take full advantage of this insight. Here are eight important metrics that all B2B marketers should track.

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  • 5 Productivity-Killing Mistakes Made By B2B Marketers

    Posted On April 12, 2018 by SalesLeads, Inc.

    Statistics show that the average worker is only productive for about three hours in a typical eight-hour workday. B2B marketers often fall victim to one or more mistakes that restricts the amount of work they produce. Rather than turning a blind eye to these mistakes, marketers should tackle them head on to improve their company's long-term success. Here are a few of the most common productivity-killing mistakes B2B marketers make.

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  • Considering a CRM? Here's a Few Things to Consider.

    Posted On September 19, 2017 by Evan Lamolinara

    The right customer relationship management (CRM) system can make a world of difference in your ability to acquire new customers, retain existing customers, and ultimately foster stronger and more meaningful relationships with your company's target audience.

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