• Sales Funnel vs Pipeline: What's the Difference?

    Posted On December 06, 2019 by Evan Lamolinara

    The terms "funnel" and "pipeline" are often used interchangeably when referring to the various stages of a sales lead or prospective buyer's purchasing journey. While similar, though, they aren't necessarily the same. Sales funnels and sales pipelines have their own specific purpose. So, what's the difference between a sales funnel and a sales pipeline exactly?

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  • 7 Ways to Use Video for Your Packaging Equipment's Sales Process

    Posted On December 03, 2019 by Evan Lamolinara

    Does your packaging equipment company's sales process include video? According to Think With Google, 70% of prospective buyers will watch at least one video during their purchasing journey, and you clearly want that to be your packaging equipment company. Regardless of what your company sells, high-quality video content can help it attract more sales leads and generate more sales. If a prospective buyer is skeptical or simply wants to see how your packaging equipment operates, he or she may search for a video online or on YouTube. Below are seven easy ways to capitalize on the sales-driving power of high-quality video content in your packaging equipment company's sales process.

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  • How to Lower the Bounce Rate of Your Moving Company’s Emails

    Posted On November 29, 2019 by Evan Lamolinara

    What's the average bounce rate of your moving company’s emails? Not to be confused with website bounce rate, email bounce rate is the percentage of your emails that were automatically returned by the recipient. When an email bounces, it doesn't reach the intended recipient's inbox. Instead, it's returned back to you. It's frustrating when you spend your time and energy to craft a sales email, only to have it bounce or returned. With a little optimization, however, you can lower the bounce rate of your moving company’s emails to achieve a higher level of deliverability.

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  • 6 Voicemail Statistics Your Security Company Need to Know

    Posted On November 28, 2019 by Evan Lamolinara

    As an office security sales rep, you probably know that not all buyers will answer your calls. Most B2B sales calls, in fact, reach the buyer's voicemail. With a little work, you might be able to convince the buyer to return your call and, therefore, convince him or her to make a purchase. However, you should first familiarize yourself with the following voicemail statistics to gain a better understanding of this age-old sales tactic.

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  • Does Your HVAC Company Use LinkedIn? What You Should Know

    Posted On November 27, 2019 by Evan Lamolinara

    HVAC companies use dozens of online channels to raise brand awareness, generate high-quality sales leads and, ultimately, sell their products or services. Of all the online channels available, though, LinkedIn ranks at the top of the list. If you own or work for an HVAC company, you can't ignore the value of LinkedIn. The popular business-focused social media network is the perfect channel on which to promote your heating and air conditioning company. With that said, however, there are a few things you need to know about LinkedIn in order to use it effectively.

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