Marketing

  • Q&A with Evan Lamolinara: Selling in a Time of Crisis

    Posted On April 06, 2020 by Evan Lamolinara

    B2B sales reps and marketers have had to make a variety of adjustments. The pandemic has put ‘business as usual’ on hold, sending many people home to work. This ‘New Normal’ is causing sales and marketing to figure out new ways to uncover potential sales opportunities. We asked Evan Lamolinara, President of SalesLeads to give us some insights into selling in a time of crisis. Q: Sales has quotas, and marketing has KPIs. How can you keep from falling too far behind?

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  • NEW Survey: Majority of Manufacturers Likely to Bring Production and Sourcing Back to North America Post-Coronavirus

    Posted On March 20, 2020 by Evan Lamolinara

    Thomas, the world’s leading industrial sourcing and marketing platform, is conducting monthly surveys to uncover coronavirus’ continued impacts on North American manufacturing. Based on responses from more than a thousand companies to our surveys in February and March 2020, comparatively we found:

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  • 9 B2B Sales Tips on How to Deal With Unresponsive Prospects

    Posted On March 18, 2020 by Evan Lamolinara

    As you've started to work from home, you may have noticed most of your calls are going into voicemail. It's frustrating, no doubt. However, there are other ways and channels that can...and should be used. Right now, prospects can be on-site at work, working from home, or a combination of the two. Being thoughtful on when to contact, as well as clear on your message is more important now...than ever.

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  • Soft Selling vs Hard Selling in the B2B Industry: What's the Difference?

    Posted On March 17, 2020 by Evan Lamolinara

    In the B2B industry, sales tactics can be classified as either soft or hard, depending on what they encompass. Seasoned sales reps often use both types of tactics to engage with prospects, it all depends on what the situation warrants. Soft selling is a more personal approach or subtle persuasion, whereas hard selling is a more direct approach. Unless you're familiar with these two main categories of sales tactics, though, you might be wondering how they differ. Below, you'll learn more about the nuances between soft selling and hard selling in the supply chain and logistics industry.

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  • Are You Asking B2B Prospects the Right Questions?

    Posted On March 17, 2020 by Evan Lamolinara

    When communicating with B2B prospects, it's important to ask the right questions. If you ask unnecessary questions -- or if you don't ask any questions -- you won't be able to gain insight into their unique needs. As a result, you'll experience greater difficulty when selling your B2B company's products or services. So, what type of questions should you ask buyers?

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  • Generating Business in Times of Chaos

    Posted On March 17, 2020 by Evan Lamolinara

    Each day has brought new information on the coronavirus or COVID-19. It has created fear, chaos and uncertainty. As sales and marketing professionals, we know that this combination can bring a halt to your business. But it can also generate new relationships and opportunities. That’s what we’re going to focus on today.

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  • Food and Beverage Industry News and Planned Industrial Project Reports - February 2020 Recap

    Posted On March 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 79 new planned Food and Beverage industry projects tracked during the month of February. Planned industrial project activity within the sector decreased by 13% from the previous month. The following are selected highlights on new Food and Beverage industry construction news.

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  • Distribution and Supply Chain News and Planned Industrial Project Reports - February 2020 Recap

    Posted On March 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 168 new planned Distribution and Supply Chain industry project opportunities tracked during the month of February. Planned industrial project activity within the sector increased by 17% from the previous month. The following are selected highlights on new Distribution Center and Warehouse construction news.

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  • Industrial News and Planned Industrial Construction Projects - February 2020 Recap

    Posted On March 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 435 new planned industrial projects tracked during the month of February. Planned industrial project activity increased by 1% from the previous month. The following are selected highlights on new industrial construction news and project opportunities throughout North America.

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  • Industrial Manufacturing News and Planned Industrial Project Reports - February 2020 Recap

    Posted On March 11, 2020 by Evan Lamolinara

    Research by SalesLeads’ experienced industrial market research team, shows 144 new planned Industrial Manufacturing industry projects tracked during the month of February. The following are selected highlights on new Industrial Manufacturing industry construction news.

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