Marketing

  • B2B Sales: The 4 Step Process to Up-selling

    Posted On July 12, 2019 by Evan Lamolinara

    Upselling is a great way to boost revenue in B2B sales. Once a customer has purchased your product or service, you can begin to sell him or her a relevant “add on.” Generating B2B sales leads is tough, and in some case the cost for 1 sales lead can be several hundred dollars. In order for a sales executive to justify using any lead generation tool, the ROI has to make sense. Plus, you've already got the relationship with the prospect, why not maximize revenue?

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  • 10 Tips to Prevent Your B2B Sales Emails from Going into the Spam Folder

    Posted On July 11, 2019 by Evan Lamolinara

    Statistics show the average return on investment (ROI) for email, when used as a sales channel, is 4,400%. In other words, companies earn an average of $44 in revenue for every $1 they spend on email. But if you're planning to use email to generate sales for your B2B company, you'll need to take the necessary precautions to ensure your messages land in recipients' inbox. If an email land in a recipient's spam folder, it's unlikely he or she will read it. Furthermore, having too many of your emails flagged as spam can hinder your deliverability rate, meaning you'll reach fewer users using this sales tactic in the future. The good news is that you can prevent your sales emails from going to recipients' spam folder by following these 10 tips.

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  • 5 Mistakes That Can Cost Your B2B Company Key Accounts

    Posted On July 08, 2019 by Evan Lamolinara

    Some customers will drive more revenue for your B2B company than others. Known as key accounts, they typically purchase larger volumes of products or services -- and they purchase those products or services more frequently than other customers. By focusing your sales efforts around key accounts, your B2B company will benefit from increased sales. Unfortunately, though, it's not uncommon for key accounts to leave a B2B company. If you're guilty of making one or more of the following mistakes, you can expect to lose some or all of your B2B company's key accounts.

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  • Why Your B2B Company Needs a Strong LinkedIn Presence

    Posted On July 08, 2019 by Evan Lamolinara

    Does your B2B company have a strong presence on LinkedIn? When most sales reps or marketers think of the top social media networks, most envision Facebook and Twitter. Both social media networks offer a near-limitless amount of traffic, and you can use them to connect with prospects and generate more sales. However, LinkedIn is arguably more effective for B2B companies because it's designed specifically for professionals. Here are several reasons why your B2B company needs a strong presence on LinkedIn.

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  • What is Your Voicemail Delivery Strategy?

    Posted On July 04, 2019 by Evan Lamolinara

    How much time do you spend in a typical day leaving voicemails? Statistic show roughly four in five sales calls don't reach the intended prospect. While you can always attempt to call back a prospect at a later time, you are more likely to reach the prospect if you leave a voicemail. However, you should optimize your voicemail delivery strategy so that you aren't spending too much time on this sales tactic. While leaving voicemails can help you reach and connect with more prospects, it can also divert your time and resources away from other important tasks. Here are a few ways to maximize your voicemail delivery strategy.

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  • 9 B2B Video Marketing Tips to Generate More Leads

    Posted On July 03, 2019 by Evan Lamolinara

    Video marketing has become one of the leading strategies for generating B2B sales leads. According to Blue Corona, seven in 10 B2B buyers watch videos during their purchasing journey, and 73% of B2B companies say video drives a positive return on investment (ROI). While you should still use other tactics to generate leads for your B2B company, including online and offline methods, you shouldn't overlook the value of video marketing. Here you'll find nine tips on how to generate more sales leads using video marketing.

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  • How Sales Managers Can Motivate the B2B Company's Sales Team

    Posted On July 02, 2019 by Evan Lamolinara

    A highly engaged and driven sales team is essential to your B2B company's success. If a sales rep doesn't put his or her best foot forward, it will reflect in your company's sales. Unfortunately, statistics show that up to 85% of all employees are disengaged at work. They may still show up to work, but they lack the drive and determination needed to excel at their respective job. If you’re a sales manager, consider the following tips to motivate your sales team and improve their sales performance.

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  • Using Customer Feedback to Drive Revenue Growth

    Posted On June 20, 2019 by Evan Lamolinara

    Customer feedback is an invaluable tool that B2B marketers from industrial companies and office companies can use to improve their conversion rates and help sales managers and their sales teams generate more sales. Unfortunately, it's also something that is frequently overlooked. When you're busy finding new sales leads, nurturing existing prospects, and conducting the countless other tasks that go into a successful sales operation, it's easy to overlook something as simple as customer feedback. This is a critical mistake, however, that can place your business behind your competitors.

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  • Quick Tips for Driving More B2B Sales Leads into Your Pipeline

    Posted On June 19, 2019 by Evan Lamolinara

    Utilizing a sales funnel is a highly effective way to nurture B2B sales leads or prospects, capture invaluable data, and generate more revenue. Whether your company sells a product or service (or both), you should implement a sales funnel for these reasons. But if you really want to succeed with your marketing efforts, you'll need to focus on getting more sales leads into the top of your sales funnel, which is something we're going to discuss here.

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  • Increase Customer Retention with these 5 Tips

    Posted On June 16, 2019 by Evan Lamolinara

    Statistics show that it costs up to five times more to acquire a new customer than to sell to an existing customer. But if you want to keep and retain your customers, you'll need to make them “loyal.” If there's a competitor who offers the same product or service, perhaps the customer will choose them instead. Creating loyal customers prevent this from happening by encouraging customers to choose your business.

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